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Business Blogging in 4 Easy Steps

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http://onlinebizsmarts.com This is a 4 part class covering the 4 foundation steps to blogging. We will be answering in the 4 parts.
1. Why should I blog?
2. Who is my audience?
3. How do I optimize posts?
4. How do I promote my posts and where?
+Michael Gray Is our host and presenter for this presentation.

Published in: Marketing, Technology, Design
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Business Blogging in 4 Easy Steps

  1. 1. Michael Gray 4-4-2014 http://OnlineBizSmarts.com How to Blog
  2. 2. 1. Why Should I Blog? 2. Who Is My Audience? 3. How Do I Optimize My Blog Posts ? 4. How Do I Promote My Blog Posts & Where? Basics of Blogging
  3. 3. 1. Why Should I Blog? 2. Who Is My Audience? 3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts & Where? Basics of Blogging
  4. 4. Don’t build your (marketing) house on rented property! Think Conversions!
  5. 5. Why Should I Blog?
  6. 6. Why Does Blogging Benefit Your Business??  Builds Traffic  Search engine traffic(SEO)  More site visitors  More conversions  Increases Credibility  Builds pre-sell trust  Establishes you as an expert  Voice and Authority  Humanizes Your Company  Generate Leads  Customer Service
  7. 7. 1. Why Should I Blog? 2. Who Is My Audience? 3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts & Where? Basics of Blogging
  8. 8. Who is the WHO Identify Your Target Audience  who is your target audience?  break your target down into 3 or 4 segments.  where do they spend their time online?  http://leanstack.com/ What are their... • interests? • goals? • problems? • pain points? • hot buttons?
  9. 9. Who is the WHO 2 • Who (age, location, gender, education, job title) • Environment (when and where are they using your site? What device are they using?) • Tasks (what are they trying to complete/learn) • Motivation (what is their broader desired outcome?) • Goals, Problems, Pain Points? • Avatar or nickname & representative photo Source: http://blog.kissmetrics.com/user-personas-for-seo/ Drilling Down
  10. 10. 1. Why Should I Blog? 2. Who Is My Audience? 3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts & Where? Basics of Blogging
  11. 11. Start with the Topic/Title but…Before you pick a topic… Listen! Social Media Conversations Surveys Questions Clients’ FAQs Clients’ Emails Common Problems
  12. 12. Pick Inviting Topics That Make People Want To Click And Read Answer the questions your customers are asking.
  13. 13. Tools For Topics
  14. 14. Google Trends http://www.google.com/trends/
  15. 15. Why is a headline important? “The anatomy of post”  People judge a [post] by it’s [headline]  Catchy… [ if not, they may not click! ]  High SEO value  Include your keyword phrases Perfect Timeless Shareable
  16. 16. Write Headlines that SHINE Specificity / Helpfulness / Immediacy / Newsworthiness / Entertainment Value http://blog.kissmetrics.com/how-to-write-headlines A Scientific Approach to Writing Page Title http://www.problogger.net/archives/2012/03/06/a-scientific-approach-to- writing-page-titles 52 Headline Hacks! http://headlinehacks.com (by Jon Morrow) 3 Tools to Help You Write Amazing Headlines
  17. 17. How to Achieve Your Blogging Strategy  Conclude with a call to action:  ask an engaging question  ask them to comment, share, connect  Ask for an opt in  Ask for a purchase  Include email subscription box after the post  Make it easy for them to take the action you want them to
  18. 18. make it easy to share
  19. 19. make it easy to subscribe
  20. 20. The SEO – Search Engine Optimization Definition – optimizing your site and content to match the phrase someone would type into a Google search box.
  21. 21. The Simple Guide to SEO SEO techniques are important, but… write for people and for search engines  write great post titles and include your keywords/keyphrase  provide quality content with related keywords/keyphrases  include relevant and helpful links when you do that… people will link back, share on social media, etc.
  22. 22. Blog Posting Template for Generating Website SEO http://onlinebizsmarts.com/postseotemplate
  23. 23. Yoast for WordPress SEO  http://yoast.com/wordpress/  Optimize your website for search  Optimize each blog posts for search
  24. 24. 1. Why Should I Blog? 2. Who Is My Audience? 3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts & Where? Basics of Blogging
  25. 25. Social Publishing or Curation  Publish where your target audience spends time  Publish when your TA is online  Publish for search
  26. 26. Publish where your target audience spends time. Publish when your TA is online. Automate Publish for search by answering client questions. Social Publishing or Curation
  27. 27. Recap  Write for people & Google  Optimize the SEO but don’t overdo it.  Make it memorable  Make it easy to share  Close with a call to action  Make it easy to subscribe via email Double Bonus – Now that you have people on your website, what do you want them to do? Think Conversion!
  28. 28. Michael Gray www.OnlineBizSmarts.com

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