How to Find Great Clients: A Sales Handbook for Ambitious Digital Businesses


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How to Find Great Clients: A Sales Handbook for Ambitious Digital Businesses

  1. 1. How to Find Great Clients: A Sales Handbook for Ambitious Digital Businesses
  2. 2. Intro: Here are 7 key points to help you find great clients & jump start your sales as a digital entrepreneur. You may visit here for full details: go/ebook/
  3. 3. Do you know who your most profitable clients are? You’re in for a surprise! They’re not merely the customers who bought the most or spent a lot of money, since they are the ones who happen to get the biggest discounts and many perks as well. Rather, your most profitable customers are the ones who are more than willing to spread the good word about your business, and refer you to people they know!
  4. 4. Do you really know how to ask for referrals? Remember that happy clients WANT to refer you. Yes, they want to refer you. However, don’t ask people “if they know anyone that might benefit from your product or service.” They may not probably have the answer straightaway. Change your scripting and ask them if they know if their friends or contacts are facing the same challenges as them with respect to your product.
  5. 5. Have you identified your niche? Is it possible to have a deep understanding of what everyone needs in the world? Very difficult! Without specialising in a particular area, it is impossible to gain a deep understanding about things. There’s only one way to go: GO NICHE!
  6. 6. Create a value proposition that resonates with your niche. What makes you stand out from the competition? What problem are you solving? If you can answer these questions, you’ve just uncovered the deciding factors that will make your business the right choice for a potential customer.
  7. 7. Create a Top 100 customer hit list and get it on the wall! By creating a top 100 list, it gives you real clarity and focus. It really changes your thinking from being reactive to being pro- active. Once complete, it’s something you can put on the wall next to your desk, and start thinking: “My next big client is on this list!”
  8. 8. Create a dialog and engage with your customers. Your Top 100 are much more likely to connect when your online profile is related to solving the problems they are facing in their business. Remember – It’s about them, not you!
  9. 9. A-B-C. Always-Be-Closing! When you’re dealing with a large amount of leads - remember your Top 100 List? You’ll close more business more quickly if you follow an already proven sales strategy rather than making up your own.
  10. 10. In retrospect, selling isn’t about pushing your products and services at everyone and anyone. It’s about finding the right people who need your product and simply presenting the case for why they should buy from you. Visit here to get the full version of my free e-book: http://www.smartdigitalbusiness.c om/e-book/