User-profiling for decision         making         Mike Thacker          1 July 2011
Something for Europe • Consistent classification of LG services in   UK extended to Europe • Customer intelligence analyse...
What is a service?                     Identifier = PID = URI                     Name(s) /Label(s)                     De...
The Service List         One complete list:    Local Government         • http://id.esd-toolkit.eu/ServiceList List       ...
Service Grouping by “Function”EU Functions List - http://id.esd-toolkit.eu/FunctionList/....
Further reference onservice listsWhat is a service   Ten reasons to       Standards forlist?               use a service l...
Understanding service demand
Prediction of service demandA propensity (index) breakdown for manyservices and most functions (= groups ofservices.This e...
The unveiling – a preview                            9
High level citizen profiles                              10
Concentrations of citizen types                           11
Likely demand for each service                          12
Descriptions and data                        13
Further informationMike.Thacker@esd.org.uk                          14
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Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making

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Mike gives the first public viewing of tools for understanding the make-up of households served by municipalities in the North Sea Region and more widely in Europe. He shows how the European Service List, developed by Smart Cities, can be combined with information on local populations to predict service demand and target public sector services at the right people.

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Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making

  1. 1. User-profiling for decision making Mike Thacker 1 July 2011
  2. 2. Something for Europe • Consistent classification of LG services in UK extended to Europe • Customer intelligence analysed by service • Clustering techniques applied by geographers and used in the private sector • Commercial and public sector insights on communities Way of LG understanding its customers across NSR and wider Europe 2
  3. 3. What is a service? Identifier = PID = URI Name(s) /Label(s) Definition Relationship to other definitions Relationship to resources
  4. 4. The Service List One complete list: Local Government • http://id.esd-toolkit.eu/ServiceList List Service List (LGSL) Norwegian Service - -Kommuneforlaget England Scottish Service List (SSL)
  5. 5. Service Grouping by “Function”EU Functions List - http://id.esd-toolkit.eu/FunctionList/....
  6. 6. Further reference onservice listsWhat is a service Ten reasons to Standards forlist? use a service list classifying services...
  7. 7. Understanding service demand
  8. 8. Prediction of service demandA propensity (index) breakdown for manyservices and most functions (= groups ofservices.This expressed as Mosaic Global andapplied to all EU NSR countries and someothers.Detail for Smart Cities municipalities. 8
  9. 9. The unveiling – a preview 9
  10. 10. High level citizen profiles 10
  11. 11. Concentrations of citizen types 11
  12. 12. Likely demand for each service 12
  13. 13. Descriptions and data 13
  14. 14. Further informationMike.Thacker@esd.org.uk 14

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