"People who know whatthey’re talking aboutdon’t need PowerPoint.” - Steve Jobs
Whos crazy enough to open a non-smoking, pet-friendly hotel with no gaming in downtown Reno? Fernando Leal Developer – L3 Development Funding: DRW Trading Group, Chicago
Whos crazy enough to GO a non-smoking, pet- friendly hotel with no gaming in downtown Reno?• LOHAS: Lifestyles of Health and Sustainability.• Climbing is the second fastest growing sport in the nation (behind snowboarding).• 16,000+ UNR Students less than a mile away.• Loyal visitors seeking new attractions – (the changing demographics of Reno visitors).• Locals: (hardest target “SoMos”) – South of Moana residents.• Residents who remember downtown as an accessible place for families and businesses.
WHY• Property owned in a declining gaming market.• Available/popular points-of-entry (no smoking, no gaming, pet-friendly).• Location (location, location). UNR, 6,000 Hotel Rooms in hood, Northern California (active lifestyles).• Helping rebrand Reno (“No Whining”). America’s Adventure Place + Far From Expected.• Reintroducing CommUnity (OurRealReno.com).• Phased master plan. (A work in progress).
INSANITY • Early concepts developed December, 2010. • Focus groups, product design + permits: January- February, 2011. • Brand development (15 total): March – April, 2011. • City Permit Approval: May 15, 2011. • Construction: June – September, 2011. • Grand Opening: October 1, 2011.EARLY CONCEPT TO OPENING IN TEN MONTHS.
FEATURES • 164’ exterior climbing wall (the world’s tallest). • 7,000 sq. ft. of indoor bouldering (built to competition standards). • 11 eateries + bars (9 on 1st floor). • 750 person capacity concert venue (3rd floor). • 200 person capacity cabaret (1st floor). • 60,000 square feet of mixed use space at opening. • Hotel component (Phase 2 – April, 2012). • Adventure Deck (Phase 3?).Reno’s First Urban Adventure Destination.
CREATIVE REUSE• Fitzgerald’s had “great bones” structurally. (Built to withstand a nuclear winter in Nevada.)• 60,000 square feet of smoked carpeting removed.• Over 100 dumpsters of abandoned electrical and plumbing removed from false ceiling spaces.• Electrical use dramatically reduced by installation of LED lighting.• Touchless, low or no flow restrooms on first floor added (check out those hand dryers!).• Signage, furnishings, equipment all reused, refinished, and repurposed.• Innovative property-wide recycling program in trials.
HOW + +That Guy (me) Natasha Bourlin Karl FendelanderMarketing + Design PR/Communications + Digital Media/Climber + + Many Others: Dax Victorino (Video), Sabrina Robertson (Entertainment) + Creative Concepts (Media), JM Studio (web), ZapLabs (tv), etc., etc., etc.!
READY (OR NOT)Click here see CommRow video on YouTube
NEXT? ADVENTURE DECK • 1 square acre on garage roof • Seasonal restaurant • BMX /Skate parks • Outdoor bouldering • Zip lines to ReTrac Formerly “Hang” NO FRILLS, PET FRIENDLY HOTEL• 136 of 347 rooms open Spring, 2012 • Pet friendly accommodations
CHANGES"You can’t just ask customerswhat they want and then tryto give that to them.By the time you get it built,they’ll want something new.” - Steve Jobs