November, 2011
Content1.   Internet usage in Belarus compared to mobile internet2.   Social media in Belarus
Belarus on-line
Internet usage in Belarus3 803 755 people are using Internet in                                                           ...
Internet usage: occupation and income level                                                                               ...
Mobile internet users, Russia The data is provided from J’son&Partners Consulting по заказу Google, I half 2011
Social Media in Belarus
SM users’ socio-demographic features        The number of Belarus SM registered accounts                                  ...
Country specific features•   http://vseti.by/ - a belarusian SM that accounts for 892 316 accounts•   http://i.tut.by/ - a...
Frequency of SM usage in Belarus            39.10% 40.00%                                                                 ...
Frequency of SM usage from smartphones, Russia52% use the smartphone at least once a week to access SM in Russia*The data ...
How are communications powered to trigger visits?                                        Blogging                         ...
When making purchase decision – how often SM used?
The contribution in SM, worldwideMicro-blogging and contributing is exploding*The data is provided grounded on Global web ...
Major outcomesSocial media community in Belarus is due to expand in near future.It would grow parallel to the growth of In...
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Social media in Belarus

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The presentation provides an overview of Internet community and social media community in Belarus at the end of 2011 year.

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Social media in Belarus

  1. 1. November, 2011
  2. 2. Content1. Internet usage in Belarus compared to mobile internet2. Social media in Belarus
  3. 3. Belarus on-line
  4. 4. Internet usage in Belarus3 803 755 people are using Internet in Gender division ofBelarus that constitutes 40% of country Internet userspopulation* 49% Male 51% FemaleThe division by gender shows that practicallythe equal part of internet users are femaleand male (with slight overweight on the last)Among age groups of internet users the agegroup 15 - 34 constitutes 65 % of all 1,600,000 1,396,824 AgeBelarus internet users 1,400,000 division 1,200,000 1,067,389 1,000,000*The data on Internet users is provided based on Gemius SA – 800,000 697,903gemiusAudience: 2011,QIII Series1 600,000 470,641 400,000 170,997 200,000 0 15-24 25-34 35-44 45-54 55+
  5. 5. Internet usage: occupation and income level OccupationOccupation criteria ( % out of all internet users Other 810,953in the country): Housewives 113,40029% - white collar workers Pensioneer 85,473 Student 718,49621% - unwilling to indicate occupation Unemployed 108,884 Freelance 40,05819% - students Governmental experts 248,627(All 3 groups are among the strongest Worker 427,328audience in SM) Small business owners 155,373 Office staff 198,697 Expert level 599,138 Middle management 173,257 Top management/business owners 124,072Income criteria: 0 400,000 800,00045% - up to 1 500 000 rubles not willing to indicate 379,045 Income no income 470,731 more than 5 000 000 38,896 3 000 001 - 5 000 000 83,578 2 000 001 - 3 000 000 163,532 1 500 001 - 2 000 000 329,920*The data on Internet users is provided based on Gemius SA – 1 000 001 - 1 500 000 702,696gemiusAudience: 2011,QIII 500 001 - 1000 000 997,890 up to до 500 000 rubles 637,468 0 400,000 800,000 1,200,000
  6. 6. Mobile internet users, Russia The data is provided from J’son&Partners Consulting по заказу Google, I half 2011
  7. 7. Social Media in Belarus
  8. 8. SM users’ socio-demographic features The number of Belarus SM registered accounts Number of registered users compiles 4 074 780 people equals to 43% of all 3,000,000 2,500,000 country population. 2,500,000 vkontakte 2,000,000 odnoklassniki The number of Belarus SM accounts exceed the 1,500,000 1,000,000 facebook number of Internet users that means that people are 1,000,000 mamba 332,280 registering into more than one social network 500,000 122,500100,000 20,000 livejournal 0 twitter Аккаунты 1,000,000 934,000 1,000,000 Number of visits 800,000 per week/month 600,000 247,000 340,000 400,000 250,000 0 420,000 200,000 123,000 0 0 190,000 неделя месяц месяц vkontakte facebook неделя mamba odnoklassniki livejournal*The data is provided on Rgmedia on vkontakte, facebook, mamba, livejournal; Adriver onodnoklassniki; yandex on twitter. Beginning of 2011
  9. 9. Country specific features• http://vseti.by/ - a belarusian SM that accounts for 892 316 accounts• http://i.tut.by/ - a SM by a leading Belarusian portal www.tut.by. Due to portal popularity the network enrolls 1 206 066 accounts.• At the same time we see that country network do not impede the popularity of world-wide networks such as facebook and at the same time there is a big popularity of Russian network – vkontakte.
  10. 10. Frequency of SM usage in Belarus 39.10% 40.00% Frequency of usage, % 35.00% 30.00% 25.00% 1-2 раза в день 19.60% 3-5 раз в неделю 20.00% 1-2 раза в неделю 1-3 раза в месяц 15.00% Реже 1 раза в месяц 9% 9.60% 10.00% 5.80% 6.30% 5.70% 5.00% 3.70% 3.10% 3.10% 2.10% 2.70%3% 2.30% 1.40% 1.80% 0.50% 0.60% 0.50% 0.20% 0.00% vkontakte odnoklassniki facebook mambaThe data is provided on MASMI research
  11. 11. Frequency of SM usage from smartphones, Russia52% use the smartphone at least once a week to access SM in Russia*The data is provided from J’son&Partners Consulting по заказу Google
  12. 12. How are communications powered to trigger visits? Blogging Photo Video Sharing Sharing Podcasts Micro KEY Blogging Social Message Platforms Boards RSS Chat Widgets rooms Social Net- working
  13. 13. When making purchase decision – how often SM used?
  14. 14. The contribution in SM, worldwideMicro-blogging and contributing is exploding*The data is provided grounded on Global web index, Global State of Social Media in 2011
  15. 15. Major outcomesSocial media community in Belarus is due to expand in near future.It would grow parallel to the growth of Internet penetrationBelarus companies are only starting to explore SM: among which the most active communities that are involved in e-commerce, mobile operators etc.Belarusian ATL-campaign would have more digital components.The era of digital agencies is due to expand. Most probably the emphasize of these agencies would bye on markets of neighbor countries.Big networks would mould the small country specific netwroks.

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