2. Wienke Giezeman

10. Internet
of
Humans
Internet
of
Things
?

13. Up to 10.000 devices
per gateway

14. devices can run up to 3 years
on a battery
Low bandwidth so

15. Unlicensed Spectrum
868, 915, 433 mhz

17. Low cost equipment
~1200 dollar per gateway

19. Johan

47. Thing
Physical
Network
Virtual
Network
5-10 euro per node
300 euro per gateway
100 - 200 euro per month
per 10.000 devices

48. We have a thing
In this case a smart mouse trap

49. The thing has something to say
A mouse is caught
And it sends a message

50. The message is sent over the air
To a gateway
All securely encrypted

51. The gateway forwards the message to The Things Network
Just using the regular internet

53. Telling The Things Network it came from the mouse trap
And asking it where it needs to go

54. The Things Network forwards the message
Only to the owner of the data

55. The Things Network forwards the message
Only to the owner of the data

56. The Things Network forwards the message
Only to the owner of the data

57. Safely arriving at the owners data store
The owner is able to decrypt and store it

58. Safely arriving at the owners data store
The owner is able to decrypt and store it

59. Safely arriving at the owners data store
The owner is able to decrypt and store it

60. Safely arriving at the owners data store
The owner is able to decrypt and store it

62. Public Community Network
Managed Keychain
App

63. Public Community Network
Private Key
App

64. Private Attached Network
App

65. Private Network
App

66. Business Model Transformation Through
Internet of Things

68. Porter & Heppelmann, 2014

69. Porter & Heppelmann, 2014

70. Porter & Heppelmann, 2014

71. Catching
Mice
Making mouse
traps
Parts Pay per
product
Parts providers
Facility
Management
Companies

72. OPEX Optimization
Facility
Management
Developing and
managing data
platform
IT
Personnel
Pay per
month
Cloud Providers
Facility
Management
Companies

73. SEARCH FOR THE KILLER
INTERNET OF THINGS
APP
ECOSYSTEM

74. How to get started?
• Forget the technology, focus on the problems
• Focus on data, and how to put it to work
• Start small, the technology scales

75. • Consultancy, workshops and trail networks
• SLA based services
• Sensor management services
• Product development

76. THETHINGSNETWORK.ORG
Wienke Giezeman