IEC Write-up Essentials: Analyzing the Application of the '5Rs' of IEC

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: Presented during the training on "The '5Rs' of Information, Education and Communication" for faculty and researchers from Cebu, Davao and Masbate. Part of the Integrated Coastal Resource Management Project of the Department of Environment and Natural Resources, which runs on a loan from the Asian Development Bank and a grant from the Global Environmental Facility.

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IEC Write-up Essentials: Analyzing the Application of the '5Rs' of IEC

  1. 1. Analyzing the Application of the ‘5Rs’ of IEC<br />(An Activity-Based Approach: ‘Covering Science: Humanizing the Non-Humans’) <br />IEC Write-Up Essentials <br />MARK RAYGAN E. GARCIA <br />
  2. 2. IEC Write-up Essentials<br />Visualization<br />Compare-Contrast <br />Red Flag/ Trigger Point<br />Education <br />Solution <br />Reinforcement <br /><ul><li>No more groupers, snappers, manta rays.. Fewer fishes</li></li></ul><li>IEC Write-up Essentials<br />Visualization<br />Compare-Contrast<br />Red Flag/ Trigger Point<br />Education <br />Solution <br />Reinforcement <br /><ul><li>Coral cover; 77% in SEA; 98% threat level
  3. 3. Tubbataha experience </li></li></ul><li>IEC Write-up Essentials<br />Visualization<br />Compare-Contrast<br />Red Flag/ Trigger Point<br />Education <br />Solution <br />Reinforcement <br />c/o<br /><ul><li>Visualization
  4. 4. Comparative </li></li></ul><li>IEC Write-up Essentials<br />Visualization<br />Compare-Contrast<br />Red Flag/ Trigger Point<br />Education<br />Solution <br />Reinforcement <br /><ul><li>Fishes and other marine species (which is also a source of livelihood) depend on corals for food and shelter; the healthier and wider coral cove, the higher the marine diversity and the more fishes there are; medicine </li></li></ul><li>IEC Write-up Essentials<br />Visualization<br />Compare-Contrast<br />Red Flag/ Trigger Point<br />Education<br />Solution<br />Reinforcement <br /><ul><li>Local legislation, multisectoral partnership (funding), community participation
  5. 5. Puerto Galera experience; more state oversight
  6. 6. Fiji experience – community center for no-take marine reserves </li></li></ul><li>IEC Write-up Essentials<br />Visualization<br />Compare-Contrast<br />Red Flag/ Trigger Point<br />Education<br />Solution<br />Reinforcement<br /><ul><li>Sense of community
  7. 7. c/o Puerto Galera experience – civilian patrols
  8. 8. Success stories
  9. 9. Presence of environmental groups </li></li></ul><li>‘5Rs’ Application Analysis<br />Relate<br />Realize <br />Reform<br />Retain<br />Replicate <br />Visualization <br />Compare-Contrast <br />
  10. 10. ‘5Rs’ Application Analysis<br />Relate<br />Realize<br />Reform<br />Retain<br />Replicate <br />Visualization <br />Compare-Contrast <br />Education <br />
  11. 11. ‘5Rs’ Application Analysis<br />Relate <br />Realize <br />Reform<br />Retain<br />Replicate <br /><ul><li>Visualization
  12. 12. Compare-Contrast
  13. 13. Red Flags / Trigger Points
  14. 14. Education
  15. 15. Solution </li></li></ul><li>‘5Rs’ Application Analysis<br />Relate <br />Realize <br />Reform<br />Retain<br />Replicate <br /><ul><li>Solution
  16. 16. Education
  17. 17. Reinforcement</li></li></ul><li>‘5Rs’ Application Analysis<br />Relate <br />Realize <br />Reform<br />Retain<br />Replicate <br /><ul><li>Education
  18. 18. Solution
  19. 19. Reinforcement </li></li></ul><li>Logical Progression of Effects<br />“Oh, really?” - Reaction <br />How come? - Curiosity <br />Hmm… - Thinking <br />What can I do? - Consciousness <br />We need to act. - Advocacy <br />

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