Journ Basics 2

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Journ Basics 2

  1. 1. BEFORE & AFTER WE GO TO PRINT<br />Sherbet Katigbak-Manalili<br />SPUM Campus Journalism 2011<br />
  2. 2. LET’S GO ONLINE<br />BEFORE WE GOT TO PRINT<br />Editorial planning<br /> <br /> <br /> <br />Blog and digital publishing<br /> <br /> <br /> <br />
  3. 3. WHAT WE WANT YOU TO ACHIEVE<br />PLAN well<br />EXECUTE well<br />
  4. 4. What do I want my paper to ACHIEVE?<br />In a few words, honestly share:<br /><ul><li>what you LIKE about your school paper
  5. 5. what you DON’T LIKE about your school paper
  6. 6. what you WISH your school paper to be</li></ul>ACTIVITY 1<br />
  7. 7. inform<br />act<br />educate<br />inspire<br />entertain<br />
  8. 8. Know your READERS<br />The Sponge<br />The Skimmer<br />The First Sentence Fireball<br />KINDS OF READERS<br />
  9. 9. Your magazine is like a <br />HEALTHYFULL COURSE MEAL<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22. VARIETY<br />
  23. 23. Q&A<br />
  24. 24. Special Feature<br />
  25. 25.
  26. 26. Feature<br />
  27. 27. Short Profile<br />
  28. 28. Bits<br />
  29. 29.
  30. 30. Cover Story<br />
  31. 31. Side Story<br />
  32. 32. How-to’s<br />
  33. 33.
  34. 34. Showcase<br />Reviews<br />
  35. 35. Photo spreads<br />
  36. 36. EDITORIAL PLANNING<br />What’s hot?<br />WIIFM?<br />
  37. 37. PAGINATION/FLATPLAN<br />Bear in mind the “full course meal”<br />What will I serve first?<br />What would taste better with the other?<br />
  38. 38. EDITORIAL ELEMENTS<br />
  39. 39.
  40. 40. 45-Minute Workshop <br /><ul><li>Work in editorial teams
  41. 41. Create the editorial line-up of The Paulinian
  42. 42. 36 pages including cover
  43. 43. Apply the “full course meal” and “hanjeongsik”
  44. 44. Paginate
  45. 45. Be creative</li></ul>Presentation<br />
  46. 46. http://issuu.com/youngstownstate/docs/ysu_summer_2010_alumni_mag<br />http://issuu.com/office.communications/docs/circle_spring_2010<br />http://www.issuu.com/unc_charlotte/docs/uncc-magazine-q32010-4<br />
  47. 47.
  48. 48.
  49. 49. WHAT’S A BLOG?<br />A personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.<br />Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.<br />In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not.<br />Blogs have reshaped the web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others.<br />According to blogger.com<br />
  50. 50. BENEFITS OF BLOGGING<br />Search engine marketing<br />Direct communications<br />Brand building<br />Competitive differentiation<br />Relational marketing<br />Exploit the niches<br />Media and public relations<br />Position you as an expert<br />Reputation management<br />Low cost<br />
  51. 51. TYPES OF BLOGS<br />Personal<br />Corporate and organizational<br />By genre<br />Political<br />Travelogs<br />Fashion<br />By media type<br />vlog<br />Photoblog<br />tumblelogs<br />
  52. 52. EFFECTIVE BLOGGERS ARE<br />Prolific<br />Concise<br />Analytical<br />Lifelong learners<br />Focused and consistent<br />Planners<br />Persistent<br />Self-starters<br />
  53. 53. ACTIVITY<br /><ul><li>Create an account using Wordpress
  54. 54. Start a blog
  55. 55. What interests me?
  56. 56. Of the things that interest me, what do I want to share?
  57. 57. Can be a “student diary”</li></li></ul><li>issuu.com<br />
  58. 58. Thank you!<br />Apply what you have learned.<br />I’m just an email (and FB) away.<br />

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