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Is your council Government 2.0 ready?

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There's something for everyone online.

A window into social media use by Local Governments.

Is your council Government 2.0 ready?


Presented by Kathy Phelan, Social Media Education Group

Published in: Technology
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Is your council Government 2.0 ready?

  1. 1. Fairfield City CouncilManagers’ Meeting 26 July 2011
  2. 2. Welcome and introductions Kathy Phelan Managing Director Social Media Education Group www.socialmediaeducationgroup.comwww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  3. 3. Presentation overview Session time- 12:45pm to 2:15pm Part 1- 12:45pm to 1:30pm Part 2- 1:30pm to 2:15pmwww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  4. 4. Part 1 Introduction and Context 12:45pm - 1:30pmwww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  5. 5. 1 There’s something for everyone onlinewww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  6. 6. 2 Advertisementwww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  7. 7. 3 Pop Hat picturewww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  8. 8. 4 Social Media- What is it? Videowww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  9. 9. 5 What social media do you use? -audience poll - Facebook - Twitter - News & Current Affair - Blogs & Forums - Hobbies & Special Interest siteswww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  10. 10. 6 Would you like to see social media used more by the Council? SMS pollwww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  11. 11. 7 Q&Awww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  12. 12. Part 2 A window into social media use by Local Governments 1:30pm-2:15pmwww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  13. 13. 1 What is happening in local governments around the world?www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  14. 14. 2 Case study 1- Coventry http://www.facebook.com- coventrycc Directory helps users find information on main website. Stats show it’s a great way to reach young people. -13-17 years= 23% of users -18-24 years = 29% of userswww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  15. 15. 3 Case study 2- City of Miami Beach http://facebook.com/city- ofmiamibeach http://twitter.com/#!/miami- beachnews Focus on bradcasting and information broadcastingwww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  16. 16. 4 Case study 3- NY City and Twitter http://twitter.com/#!/City- Minneapolis http://twitter.com/#!/311NYC Answer users’ questions and offers information about jobs, events, road closures, etc. Also retweets from agencies and other bodies that is relevant to users.www.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  17. 17. 5 NY City videowww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  18. 18. 6 Internal communication - new trendswww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  19. 19. 7 Q&Awww.socialmediaeducationgroup.com Fairfield City Council Managers’ Meeting 25 July 2011
  20. 20. www.socialmediaeducationgroup.com Call 1300 308 468Subscribe to our e-newlsetter and follow us on Facebook and Twitter!

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