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Social Media for Law Enforcement Agencies

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In this presentation we look at how law enforcement agencies around the world are using Social Media for Predictive, Proactive and Investigative reasons. We look at some best practice examples around the world and explored the role Social Media played in major world events like the UK Riots.

Presented by Kathy Phelan and Kanella Gougousis for the Australian Government Attorney-General's Department.

Published in: Technology, Education
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Social Media for Law Enforcement Agencies

  1. 1. Attorney-General’s Department 12 September 2011
  2. 2. Welcome and introductions Kathy Phelan & Kanella Gougousis Social Media Education Group www.socialmediaeducationgroup.comwww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  3. 3. Presentation overview Social Media – What is it?www.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  4. 4. Australian Government Participation • Over 275 online consultations in last two years • Over 370 agency Twitter accounts • Over 70 agency blogs • Over 45 agencies using YouTube • Over 50 Facebook pages • At least five data mash-up competitions • 99 Federal politicians on Twitter Thomler, C 2011, ‘Developing an agency social media infrastructure’, 9 September, conference presentation.www.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  5. 5. Online Safety and Education Parents have an expectation that schools will teach online safety but teachers are ill-equipped. Teachers have an expectation that parents will supervise and manage children online.www.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  6. 6. Q&Awww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  7. 7. Social Media for Law Enforcement Case studies – Participation, Predictive, Investigative Toronto Police video introduction http://www.youtube.com/watch?v=_BOpNtE0Gu4www.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  8. 8. Participation Colorado Springs Police Department - Staff 1,000 and Population 420,000 Twitter in 2009 - Communicate with local media outlets to notify of incidents Facebook in 2010 - Police Blotter updates - arrests and crime data in areas - Photos posted and community used to identify criminals - Submit an anonymous tip - Information about stolen cars published - Police Chief blog posts linked and featured - Press conferences Website updated in 2010 - Crime reports submitted online using narratorwww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  9. 9. Benefits • Online crime reporting more efficient for the service and convenient for community • Work flows and accuracy significantly improved with online submissions using the narrator • Greater visibility and improved community relationshipswww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  10. 10. Toronto Police Service - Staff 8,000 and Population 2.5 million Twitter in 2009 - Used by leadership, inform media and educate public Facebook in 2010 - Public safety alerts - Posts to identify criminals - Link to the tip page on the website - Promote community events - Facebook feeds for key officers and their professional profile - Police Chief blog posts linked and featured Website updated in 2011 - Online crime reporting - Online background checks - Community information - traffic, crime rates in neighbourhoodswww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  11. 11. Benefits• Website redesign with Facebook and Twitter feeds integrated and information architecture developed to meet community needs• Devolved authority – officers to use tools in their day to day work• Easier community access to police• Increased touch points to communities for officers• Leadership using tools to communicate more regularly to the public and workforce
  12. 12. New York City – 90 Day Digital Plan http://www.youtube.com/watch?v=t9JoG-5d04Mwww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  13. 13. Predictive Case study: London riots 6 - 10 August 2011www.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  14. 14. What triggered the riots? • Death of a young person during a police operation • Socioeconomic environment • School holidays • Social marginalisationwww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  15. 15. Experts believe - decentralised, spontaneous and leaderless Looting concentrated on technology and clothing storeswww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  16. 16. Social media played a role in shaping and forming people’s opinions about what was happening on the groundwww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  17. 17. Twitter and Facebook played a role but most of the criminal activity was organised using Blackberry Messengerwww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  18. 18. What is BBM? • It can be used to organise discreet groups, one message can mobilise many in a private way • It’s a messaging service that stays open and people in the group can communicate with each other without people outside the group accessing what is being discussed • Group access is via pin number or barcodewww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  19. 19. Facebook and Twitter are open and identifiable to outsiders and search tools
  20. 20. Experts believe participants were driven by a need to: • belong • be significant www.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  21. 21. Manifestations of these traits were evident in both the rioters and the clean up teamswww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  22. 22. Predictive What intelligence would have helped officers on the ground?www.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  23. 23. Analysing data for intelligence Reactive Lessons from the London riots Tracking mentions of keywords, volume http://www.guardian.co.uk/uk/ interactive/2011/aug/24/riots- twitter-traffic-interactivewww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  24. 24. Proactive NYPD use Twitter to shutdown gang meet up Monitoring Twitter, one step aheadwww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  25. 25. Why need to commit Venice Beach flash mob Local vigilante using free online software http://trendsmap.com/www.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  26. 26. Investigative Crowdsourcing Colorado Springs Police Department & London riots • Identifying criminals by uploading images and CCTV footage • Gain tips • Police have control - previously reliant on news outlets to reach the publicwww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  27. 27. Data mining NYPD Social Media Unit Colorado Springs Police Department & London riots • New York Police Department mine social media sites to identify troublemakers announcing plans or brag about crimes on Twitter and Facebookwww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  28. 28. Evidence collection London riots • People posing with looted goods, make admissions online via their social media profileswww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  29. 29. Strategy and MethodologyTechnology User Types – 7 profilesNetreprenuer: Works and makes a living in the online space, likely to be a developer or programmer, enjoys building online infrastructure as opposed to using. Technically very capable.Early Adopter: Tech savvy and open minded to trying innovations in the online space. Will be using websites and applications well before the mainstream. Early adopters are also often the reviewers and critics. Connector: Enjoys a large network of friends online, shares communication, information and content and is less inclined to create content. Heavy use of social networking sites and usually an extrovert.
  30. 30. Collaborator: Looks to use social media to work together with others, generate content and often use online tools to advocate and educate. Scene Breaker: Uses the online space to promote personal artistic endeavours, organise events, stay ahead of the pack culturally and keep track of up-and-coming talent. Transumer: Research potential purchases and prices, very comfortable buying and selling goods online. An ebay account likely, regular purchaser of books, tickets, gifts and even clothes. Essentialist: Probably the largest user type, less savvy technically, use the online space for communication with family and friends, heavy use of email, may have a social networking site but use limited.www.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  31. 31. Q&Awww.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011
  32. 32. www.socialmediaeducationgroup.com Call 1300 308 468subscribe to our e-newsletter and follow us on Facebook and Twitter!

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