Using Small World Labs to Grow Your Support Base<br />1<br />Confidential<br />
Small World Labs Background<br />Helps non-profit organizations increase online engagement with their constituents by over...
Client Successes<br />
Full Community Solution<br />Community Engagement Platform<br />Community Strategy & Set Up<br />Community Engagement Prog...
Community Engagement Platform<br />Unifying destination for deep constituent conversation and engagement <br />Facilitates...
Flexible, Mature Platform<br />Constituent management<br />Content management<br />Drag & drop interface<br />Page creator...
Access all site content
Single sign-on
3rd party applications
Data backups
Custom interface blocks
Social media sites
CRM/CMS systems</li></li></ul><li>Community Strategy & Set Up<br />Online Community Implementation<br />Organization Goals...
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Small World Labs NGO and Nonprofit

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Small World Labs NGO and Nonprofit

  1. 1. Using Small World Labs to Grow Your Support Base<br />1<br />Confidential<br />
  2. 2. Small World Labs Background<br />Helps non-profit organizations increase online engagement with their constituents by over 300% through a community engagement platform and program<br />Founded 2006, over 100 communities <br />End-to-end solution<br />Featured industry leader<br />
  3. 3. Client Successes<br />
  4. 4. Full Community Solution<br />Community Engagement Platform<br />Community Strategy & Set Up<br />Community Engagement Program<br />
  5. 5. Community Engagement Platform<br />Unifying destination for deep constituent conversation and engagement <br />Facilitates sharing with constituents:<br />Information<br />Content<br />Experiences<br />Ideas<br />Conversations<br />Makes your constituents feel like they are a part of your organization<br />Improves SEO/page rank of your web properties<br />Significantly enriches constituent data set<br />Supports your core mission and goals<br />
  6. 6. Flexible, Mature Platform<br />Constituent management<br />Content management<br />Drag & drop interface<br />Page creator<br />Navigation editor<br />Site layout & colors<br />HTML block builder<br />Analytics & API access<br /><ul><li>“Point & Click” capabilities enable quick, effective reactions</li></li></ul><li>API Integration & Customizations<br /><ul><li>API Integration
  7. 7. Access all site content
  8. 8. Single sign-on
  9. 9. 3rd party applications
  10. 10. Data backups
  11. 11. Custom interface blocks
  12. 12. Social media sites
  13. 13. CRM/CMS systems</li></li></ul><li>Community Strategy & Set Up<br />Online Community Implementation<br />Organization Goals<br />Community Goals<br />Target Segment(s)<br />Recommend Configuration<br />Graphic Design<br />CSS Application<br />
  14. 14. Community Engagement Program<br />Seeding<br /><ul><li>Content program
  15. 15. Participation guidelines
  16. 16. Initial outreach</li></ul>Feeding<br /><ul><li>Welcome program
  17. 17. Editorial calendar
  18. 18. Listening & responding</li></ul>Weeding<br />Weeding<br /><ul><li>Maintaining original tone
  19. 19. Moderating the trolls
  20. 20. Member recognition programs</li></ul>Feeding<br />Seeding<br /> Community Lifecycle<br />
  21. 21. Impacting the Donor & Engagement Pyramid<br />Total <br />Constituent Database<br />Ongoing Engagement<br />Initial Awareness<br />
  22. 22. Small World Labs Community Results<br />
  23. 23. That’s Why The Right Partner Matters<br />THEM<br />“Less than 25% social networks have more than 1,000 members – despite the fact that close to 60% of these businesses have spent over $1 million on their community projects.”<br /> – Wall Street Journal<br />“70% of communities fail to coalesce” <br /> – Gartner<br />“Over 60% of online communities fail to thrive” <br /> – Social Media Today <br />SMALL WORLD LABS<br />Versus<br />Increased<br />Contributions per Constituent<br />Increased New Constituent Referrals<br />Increased Time On Related Web Properties<br />
  24. 24. ContactInformation<br />www.smallworldlabs.com<br />Mariano Cáceres<br />Tel. 512.474.6400 x 29 <br />mcaceres@smallworldlabs.com<br />

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