Casino Bus Map               Is Star casino targeting vulnerable community groups?GeoRabble – Casino Bus MapJack Zhao, Sma...
Casino buses in migrants who hope to                             live beyond their means                             THE S...
...I tick some of these boxes                             Migrant                             Bilingual                   ...
Punters pay $10 to be transferred to the casino but are given a $10 gambling voucher as an                             ind...
GeoRabble – Casino Bus MapJack Zhao, Small Multiples
Routes and timetables                                                     Suburb                                          ...
Routes and timetables                                                       (lat,lng)                                     ...
Choropleth                                % of non-English speaking in Sydney suburbs                       Suburb        ...
Choropleth                              % of non-English speaking in Sydney suburbs                                 HTML  ...
Choropleth                             % of non-English speaking in Sydney suburbs                                        ...
Mapbox: Tilemill                             Putting everything together     Routes &     timetables     (geojson)     Cho...
Insights                     •   Routes start from suburbs with high % of Chinese population                     •   Multi...
Insights                      ... etcGeoRabble – Casino Bus Map      See full maps on small.muJack Zhao, Small Multiples
GeoRabble – Casino Bus MapJack Zhao, Small Multiples
History and culture                                              Gambling House Chinatown, Henry SugimotoGeoRabble – Casin...
A social pastimeGeoRabble – Casino Bus Map                 http://flickr.com/photos/85301506@N00/Jack Zhao, Small Multiples
turned into...                  This carousel can milk 72 cows at a time and only takes a few minutes to get around.      ...
Data Visualisation                             Interaction Design                             Mobile Web                  ...
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Casino Bus Map - Is Star casino targeting vulnerable community groups?

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Gambling problems are more prevalent in Asians than other Australians. Are casino operators targeting these vulnerable community groups by offering shuttle bus services? Inspired by the SMH article "Casino buses in migrants who hope to live beyond their means" (Heath Aston; December 11, 2011), we created a series of maps to show the influence of The Star casino on migrant communities in Sydney.

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Casino Bus Map - Is Star casino targeting vulnerable community groups?

  1. 1. Casino Bus Map Is Star casino targeting vulnerable community groups?GeoRabble – Casino Bus MapJack Zhao, Small Multiples
  2. 2. Casino buses in migrants who hope to live beyond their means THE STAR casino has drawn up plans to lure away low-income and migrant gamblers, whom its research acknowledges often believe playing poker machines will improve their financial status, from Sydneys biggest registered clubs. The Sun-Herald has obtained a copy of the casinos 24-page blueprint to boost revenues from its 1500 pokies by targeting the citys most compulsive gamblers in the catchment areas of big clubs around Bankstown and Liverpool. The report, Electronic Gaming Machines, Planning for 2011, breaks down groups of punters into Target groups include “bilingual types based on income and heritage. backgrounds”, “new wave” and “eclectic origins”. Under the heading of opportunity in south-western Sydney, the report appears to concede some of the gamblers it is trying to get through the door cannot afford to lose and may not fully appreciate the consequences of playing pokies. While incomes are low, they aspire to live beyond their means. Gambling incidence is high, as it offers the possibility of financing their aspirations, the report states. Anti-gambling campaigner Tim Costello blasted the casinos tactic as immoral and predatory. Imagine parallel research by the liquor industry to target alcoholics; there would be outrage. This blows the lid on any claim to good citizenship by the casino. It is systematic in the way it is targeting the poorest people in our society, he said. The casino, which the report says takes $21.5 million a month in pokie revenue, aims to increase visits from target areas, using a mixture of census data and private research to pinpoint prospective gamblers. The existence of the report will heighten tensions between the major clubs and the casino. Bankstown Sports, which has 745 poker machines, has complained about the casinos shuttle bus, the Star Express, which picks up metres away from the clubs front door. Punters pay $10 to be transferred to the casino but are given a $10 gambling voucher as anGeoRabble – Casino Bus Map inducement. Heath Aston,Jack Zhao, Small Multiples December 11, 2011 Last week, The Sun-Herald revealed the NSW government was considering whether inducements
  3. 3. ...I tick some of these boxes Migrant Bilingual New wave Eclectic originGeoRabble – Casino Bus MapJack Zhao, Small Multiples
  4. 4. Punters pay $10 to be transferred to the casino but are given a $10 gambling voucher as an inducement. Last week, The Sun-Herald revealed the NSW government was considering whether inducements should be allowed after a woman from the same target area in Sydneys south-west walked into the casino to pick up a free wok and left, two days later, having lost $30,000 to one poker machine. Mark Condi, assistant secretary-manager at Bankstown Sports, said: Weve known the casino has targeted our area, particularly with buses leaving from metres away from the front door, but we didnt know the extent of this push. Theres no doubt were here for the community and whatever we create [in profit] goes back into building the community, Mr Condi said. There is also no doubt the casino exists to make profits for its shareholders. The casino distanced itself from the report yesterday, saying it was prepared by an independent market research company. It does not represent the opinion of The Star, a spokesman said. We are a high-end entertainment destination and have no interest at all in targeting low-income groups to gamble beyond their means, the Star spokesman said.GeoRabble – Casino Bus Map Heath Aston,Jack Zhao, Small Multiples December 11, 2011
  5. 5. GeoRabble – Casino Bus MapJack Zhao, Small Multiples
  6. 6. Routes and timetables Suburb Street address FrequencyGeoRabble – Casino Bus Map The Star ExpressJack Zhao, Small Multiples Timetable
  7. 7. Routes and timetables (lat,lng) Geopy Street address + Suburb Google Maps Geocoder latlng Frequency Visual •# pick-ups •Avg. waiting timeGeoRabble – Casino Bus Map GeopyJack Zhao, Small Multiples
  8. 8. Choropleth % of non-English speaking in Sydney suburbs Suburb %GeoRabble – Casino Bus Map About NSWJack Zhao, Small Multiples
  9. 9. Choropleth % of non-English speaking in Sydney suburbs HTML Beautiful Soup CSV Scraper % population speaking: Chinese, Korean, Vietnamese, English Only, Greek, ArabicGeoRabble – Casino Bus Map Beautiful SoupJack Zhao, Small Multiples
  10. 10. Choropleth % of non-English speaking in Sydney suburbs pyshp CSV + Suburb boundaries ESRI Choropleth from ABS Shapefiles I/OGeoRabble – Casino Bus Map pyshpJack Zhao, Small Multiples
  11. 11. Mapbox: Tilemill Putting everything together Routes & timetables (geojson) Choropleth (shapefile)GeoRabble – Casino Bus Map TilemillJack Zhao, Small Multiples
  12. 12. Insights • Routes start from suburbs with high % of Chinese population • Multiple stops in targeted suburbs • Avoid suburbs with low % of Chinese population • Targeting different sub-groups: Tourists vs Well-off vs Working classGeoRabble – Casino Bus Map See full maps on small.muJack Zhao, Small Multiples
  13. 13. Insights ... etcGeoRabble – Casino Bus Map See full maps on small.muJack Zhao, Small Multiples
  14. 14. GeoRabble – Casino Bus MapJack Zhao, Small Multiples
  15. 15. History and culture Gambling House Chinatown, Henry SugimotoGeoRabble – Casino Bus MapJack Zhao, Small Multiples
  16. 16. A social pastimeGeoRabble – Casino Bus Map http://flickr.com/photos/85301506@N00/Jack Zhao, Small Multiples
  17. 17. turned into... This carousel can milk 72 cows at a time and only takes a few minutes to get around. One cow can usually be milked in one rotation. The Fair Oaks Dairy have 10 of these running all the time. They milk 30,000 cows a day which produces over 250,000 gallons of milk a day.GeoRabble – Casino Bus Map http://www.flickr.com/photos/56685962@N00/Jack Zhao, Small Multiples
  18. 18. Data Visualisation Interaction Design Mobile Web Email: info@small.mu Studio: 409/55 Holt St, Surry Hills NSWGeoRabble – Casino Bus MapJack Zhao, Small Multiples

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