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No business can afford to ignore the importance of mobile marketing. More smart phones and other media devices continue to hit the market every day. Search patterns are shifting towards mobile rather than PC. Mobile marketing offers interaction 6 times greater than any email marketing can achieve.
Owning a business site in 2011 is only part of what is required to effectively connect with your market and customers.
While QR Codes was slow to take off in the West, many businesses are realizing the impact of using this quick and effective strategy. The recent ball game in New York, brought the Godaddy QR ad more than 7m views in less than 30 minutes.