Online Research Tools      The Digital Community           ProgrammeThis work is licensed under the Creative Commons Attri...
Programme for this morning• Session 1   – Online Research & Useful tools• Session 2   – Email lists , Ezines, Blogs and Fo...
Session 1Online Research Tools & Surveys  This work is licensed under the Creative Commons Attribution-  ShareAlike 3.0 Un...
Online research has revolutionised research,providing both opportunities and challenges toresearchers and users of researc...
Opportunities of online research• large numbers of respondents can be researched at one  time• international boundaries no...
Challenges of online research• DIY surveys can compromise objectivity of questioning  and impartial interpretation• the in...
Market research online               Identify information required               Choose type of research            – has ...
Primary research tools Google Analytics tool – track users on your site which areas  are proving popular Use of voting b...
Primary Research Tools• Google Analytics   – Track visitor behaviour   – What pages are performing   – What aspects of you...
Primary Research toolsSurveys - www.surveymonkey.com   – Integrates with Facebook   – Simple   – Free for up to 10 questio...
Examples• http://www.surveymonkey.com/s.aspx?PREVIEW_MODE=DO  _NOT_USE_THIS_LINK_FOR_COLLECTION&sm=e6cNnlk8Rf76  9Asb3X1nt...
Survey tips• Do the questions asked provide the information you need?• Start with easy questions such as demographics• Kee...
Secondary Research• Social Media Sites   – Follow thought leaders   – Subscribe to blogposts   – Utilise your staff• News ...
Secondary Research• Published research conducted by third parties   – Northern Ireland Statistics and Research Agency – wi...
Useful Sites– www.nisra.gov.uk– www.belfastcity.gov.uk– http://www.number10.gov.uk/take-part/public-  engagement/petitions...
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Digital community online research tools

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Session 1 Online Research Tools

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Digital community online research tools

  1. 1. Online Research Tools The Digital Community ProgrammeThis work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter toCreative Commons, 444 Castro Street, Suite 900, MountainView, California, 94041, USA.
  2. 2. Programme for this morning• Session 1 – Online Research & Useful tools• Session 2 – Email lists , Ezines, Blogs and Forums In action – Case Study This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  3. 3. Session 1Online Research Tools & Surveys This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  4. 4. Online research has revolutionised research,providing both opportunities and challenges toresearchers and users of research ..... This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  5. 5. Opportunities of online research• large numbers of respondents can be researched at one time• international boundaries no longer need to be an obstacle to research• it can be an inexpensive way to conduct large research projects• pre-screened panels easily accessible• it allows for a very rapid turnaround – research can be undertaken and results received within a few days or even hours! This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  6. 6. Challenges of online research• DIY surveys can compromise objectivity of questioning and impartial interpretation• the internet is a limited medium from which to draw a truly representative sample, it can only target internet users who are prepared to answer online questionnaires• due to its rapid evolution and the huge growth potential of the online research market, there is still limited guidance governing the practise of internet research.
  7. 7. Market research online Identify information required Choose type of research – has it already been researched? Develop an action plan - who, when, are they any associated costs? Conduct the research Analyse/use the research This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  8. 8. Primary research tools Google Analytics tool – track users on your site which areas are proving popular Use of voting buttons on Social Media and Web Pages Comments on posts response to updates Integration of website with social media sites Surveys This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  9. 9. Primary Research Tools• Google Analytics – Track visitor behaviour – What pages are performing – What aspects of your organisation are relevant?• Voting Buttons – Web – Social Media Sites • To answer questions or to lend support to campaign/events This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  10. 10. Primary Research toolsSurveys - www.surveymonkey.com – Integrates with Facebook – Simple – Free for up to 10 questions www.zoomerang.com – Free for up to 12 Questions / 100 Responses – Real-time Results Online – Create polls & publish to social media sites Both have templates that can be used as a starting point.. This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  11. 11. Examples• http://www.surveymonkey.com/s.aspx?PREVIEW_MODE=DO _NOT_USE_THIS_LINK_FOR_COLLECTION&sm=e6cNnlk8Rf76 9Asb3X1ntMmPrmzgdYj1Xc3fv%2f%2f67q0%3d• http://www.surveymonkey.com/s.aspx?PREVIEW_MODE=DO _NOT_USE_THIS_LINK_FOR_COLLECTION&sm=1%2bZwOfURS %2f9sQU6pnZC3mRbJk5mu2n1VpX0%2f6t%2fbQMM%3d This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  12. 12. Survey tips• Do the questions asked provide the information you need?• Start with easy questions such as demographics• Keep questions simple – do they make sense?• Keep related questions together• Don’t ask a question with a question!• Use an appropriate mix of question types for example Open or closed questions.• Keep it short!• Test it! If needed change it.. This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  13. 13. Secondary Research• Social Media Sites – Follow thought leaders – Subscribe to blogposts – Utilise your staff• News sites Managing information – RSS feeds Information specific to your specialist areas i.e. - Youth - Unemployment - Literacy - Childcare costs This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  14. 14. Secondary Research• Published research conducted by third parties – Northern Ireland Statistics and Research Agency – will publish reports on a quarterly basis – Northern Ireland Assembly – Consultation briefings This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  15. 15. Useful Sites– www.nisra.gov.uk– www.belfastcity.gov.uk– http://www.number10.gov.uk/take-part/public- engagement/petitions/– http://www.niassembly.gov.uk/io/Statutory.htm This work is licensed under the Creative Commons Attribution- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.

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