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Small Business Analytics Presentation for Service Based Business at Toronto's Inbound Meetup

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This presentation was for Toronto's inbound marketing meetup group. It covers 4 basic reports for small businesses with a focus on service based businesses.

For more details on this presentation visit: http://www.smallbusinessonlinecoach.com/blog/tips/torontos-meetup-inboundto-google-analytics/

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Small Business Analytics Presentation for Service Based Business at Toronto's Inbound Meetup

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  9. 9. www.SmallBusinessOnlineCoach.com Web analytics is like an x-ray machine for your business. It gives you the what is happening. You can see fractures & breaks and it can
  10. 10. www.SmallBusinessOnlineCoach.com If you can measure it then you can improve upon it!
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  12. 12. www.SmallBusinessOnlineCoach.com In light of keeping things simple. I am going to give 4 Custom Google Analytics Reports. ‘These 4 Reports are the ONLY reports any Small Business Owner Ever Needs to Review’ ‘These 4 Reports are the ONLY reports you ever need to show a SMB’s value of your work’
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  14. 14. www.SmallBusinessOnlineCoach.com These reports ONLY work if you setup “Goals” and have a goal “Value”!
  15. 15. www.SmallBusinessOnlineCoach.com It also helps to have google analytics installed on your website. I’m just going to
  16. 16. www.SmallBusinessOnlineCoach.com - Go to Admin - Select “Goals” OK! Setting up Goals!
  17. 17. www.SmallBusinessOnlineCoach.com Do step 1 Duh!
  18. 18. www.SmallBusinessOnlineCoach.com - Add destination page - Add a value - I repeat “add
  19. 19. www.SmallBusinessOnlineCoach.com The WTF cat says. “How do we know what a goal’s value is?”
  20. 20. www.SmallBusinessOnlineCoach.com Let’s use a lawyer as an example. They received 20 leads during the month which produced $12,500 in revenue. Take the total revenue ($12,500) and divide it by the number of leads (20) which means each lead
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  22. 22. www.SmallBusinessOnlineCoach.com Visitor Acquisition Report
  23. 23. Visitor acquisition report comparing this year over last year.
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  25. 25. www.SmallBusinessOnlineCoach.com Keyword Analysis Report
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  28. 28. Or go here: http://www.smallbusinessonlinecoach.com/keyword-analysis-report
  29. 29. www.SmallBusinessOnlineCoach.com Adwords ROI Report
  30. 30. Or go to: http://www.smallbusinessonlinecoach.com/adwords-roi
  31. 31. www.SmallBusinessOnlineCoach.com Social Media Marketing Report
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