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Small Business Analytics Presentation for Service Based Business at Toronto's Inbound Meetup


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This presentation was for Toronto's inbound marketing meetup group. It covers 4 basic reports for small businesses with a focus on service based businesses.

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Small Business Analytics Presentation for Service Based Business at Toronto's Inbound Meetup

  1. 1.
  2. 2.
  3. 3. Found on internet so it MUST be True!
  4. 4. GTFO!
  5. 5. Enough Messing Around!
  6. 6. Google Analytics for Small Businesses
  7. 7. What I’m about to show will blow your mind!
  8. 8. Not Really…. But I thought the last slide sounded cool. Sell the sizzle not the steak,
  9. 9. Web analytics is like an x-ray machine for your business. It gives you the what is happening. You can see fractures & breaks and it can
  10. 10. If you can measure it then you can improve upon it!
  11. 11.
  12. 12. In light of keeping things simple. I am going to give 4 Custom Google Analytics Reports. ‘These 4 Reports are the ONLY reports any Small Business Owner Ever Needs to Review’ ‘These 4 Reports are the ONLY reports you ever need to show a SMB’s value of your work’
  13. 13.
  14. 14. These reports ONLY work if you setup “Goals” and have a goal “Value”!
  15. 15. It also helps to have google analytics installed on your website. I’m just going to
  16. 16. - Go to Admin - Select “Goals” OK! Setting up Goals!
  17. 17. Do step 1 Duh!
  18. 18. - Add destination page - Add a value - I repeat “add
  19. 19. The WTF cat says. “How do we know what a goal’s value is?”
  20. 20. Let’s use a lawyer as an example. They received 20 leads during the month which produced $12,500 in revenue. Take the total revenue ($12,500) and divide it by the number of leads (20) which means each lead
  21. 21. Nod in agreement that you are. Everyone still with me?
  22. 22. Visitor Acquisition Report
  23. 23. Visitor acquisition report comparing this year over last year.
  24. 24. OR go here:
  25. 25. Keyword Analysis Report
  26. 26. Why not do an advanced segment on the keyword analysis report.
  27. 27.
  28. 28. Or go here:
  29. 29. Adwords ROI Report
  30. 30. Or go to:
  31. 31. Social Media Marketing Report
  32. 32. Or go here:
  33. 33. I know you thinking OMG…. This guy is brilliant!
  34. 34. And think I deserver the highest of high-fives!
  35. 35. But really you should give yourselves a high five just for having to put up with me!
  36. 36. Connect with me: You’re Awesome!