Qr codes and advertising spending

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Qr codes and advertising spending

  1. 1. FM2: Producers & Audiences - marketing QP Quick response barcodes added to print ads enables potential cinemagoers to sea via a mobile app and unlock extra content, e.g. behind the scenes videos or unseen clips.
  2. 2. FM2: Producers & Audiences - marketing UK Film Distributors' media advertising spend In 2011, UK distributors invested £330m+ to launch and stain their film releases. The £330m+ breaks down as follows: · £196.4m on media expenditure (ad space/time) and · £135m on 35mm prints, digital masters, film trailers and related costs. 2011 Television £90, 213,557 Outdoor £69,303,117 Press £21,943,132 Radio £6,483,415 Internet £8,450,226 Other TOTAL N/A £196,393,447

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