Introduction To Rice Communications October 2009

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A brief introduction to Rice Communications.

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Introduction To Rice Communications October 2009

  1. 1. Introduction to Rice Communications<br />Sonya Madeira Stamp<br />Managing Partner<br />sonya.madeira@ricecomms.com <br />
  2. 2. Contents<br />10/2/2009<br />2<br />Company Confidential<br />
  3. 3. Rice: Company and Team<br />10/2/2009<br />Company Confidential<br />3<br />
  4. 4. Who We Are<br /><ul><li>Full-service communications consultancy set up in Singapore on January 1, 2009
  5. 5. Multi-cultural team of 10 executives supporting regional and multinational briefs for corporate and technology clients
  6. 6. Enterprising consultants who listen and offer creative solutions</li></ul>10/2/2009<br />Company Confidential<br />
  7. 7. Industry involvement<br />10/2/2009<br />Company Confidential<br />5<br />Accredited member:<br />Institute of PR, Singapore<br />Regional Member<br />
  8. 8. Rice: Services and Clients<br />10/2/2009<br />6<br />Company Confidential<br />
  9. 9. Full Service Consultancy<br />10/2/2009<br />Company Confidential<br />7<br />
  10. 10. Client Sectors and Geography<br />10/2/2009<br />Company Confidential<br />8<br />Client sectors<br /><ul><li>Technology:
  11. 11. satellite communications, telecommunications, mobile, storage, email integrity, cards loyalty management, security, power
  12. 12. Corporate:
  13. 13. commodities trading, commodities investment, mining and infrastructure, trade enterprise, human capital management, naval defense, sales performance</li></ul>Geography<br /><ul><li>Singapore – 10%
  14. 14. Asia Pacific – 70%
  15. 15. Global – 20%</li></ul>Committed PR agency partners across Asia Pacific for in-country support<br />
  16. 16. Our Clients<br />Technology<br />Corporate<br />10/2/2009<br />9<br />Company Confidential<br />
  17. 17. Rice: Case Studies and Results<br />10/2/2009<br />Company Confidential<br />10<br />
  18. 18. Volvo Ocean Race (Jan 2009)<br />Summary<br /><ul><li>Rice Comms was involved in supporting Inmarsat in Singapore as the official sponsor for satellite communications for the 2008-2009 Volvo Ocean Race, managing a range of activities and meetings over a ten-day period.</li></ul>Objectives:<br /><ul><li>Drive awareness on the role of Inmarsat as an enabling partner in making the Volvo Ocean Race the most connected race in history
  19. 19. Communicate updates on the FleetBroadband 150’s scheduled launch at the end of Q2 2009</li></ul>10/2/2009<br />11<br />Company Confidential<br />
  20. 20. SOW and Results<br />Scope of Work<br /><ul><li>Overall management and coordination for the Extreme Sports Filming Lecture at the VOR and the Singapore Maritime Academy
  21. 21. Content development including VOR press releases, by-lined and contributed articles on the Value of Satellite Communications and on Extreme Sports Filming, and various materials and collateral
  22. 22. Arranged interviews for Michael Butler, President, and Piers Cunningham, Head of Maritime Business; and coordinated media coverage of milestone events such as the VOR in-port race, boat tours, and the film lectures
  23. 23. On-site communications management of all media, academe, and corporate partner queries</li></ul>10/2/2009<br />12<br />Company Confidential<br />
  24. 24. 5th World Islamic Economic Forum, Jakarta (Feb 2009)<br />Summary<br /><ul><li>WIEF gathers the movers and shakers of the Islamic business community including heads of states, and corporate leaders, and Rice supported RMMI in all aspects of its participation as Strategic Partner.</li></ul>Objectives<br /><ul><li>Raise RMMI’s profile as key investor and a “partner in progress” in Indonesia
  25. 25. Through the event, pursue partnerships in corporate and public affairs
  26. 26. Showcase RMMI’s on-going projects in Indonesia to boost investments into these ventures</li></ul>10/2/2009<br />13<br />Company Confidential<br />
  27. 27. SOW and Results<br />Scope of Work:<br /><ul><li>Managed state visit of His Highness Sheikh Saud Bin Saqr Al Qasimi, Crown Prince and Deputy Ruler of Ras Al Khaimah
  28. 28. Communications support for the signing of two Government to Government Agreements between Ras Al Khaimah and Indonesia, and speaking role for RMMI Managing Director
  29. 29. Management of high-profile business meetings including Malaysian Prime Minister, Indonesian President, IDB President, Chairman of Qatar Islamic Bank
  30. 30. Overall media and public relations services including drafting of press materials and collateral, arranging interviews and coordinating with ME partner for Middle East media coverage, among others</li></ul>10/2/2009<br />14<br />Company Confidential<br />
  31. 31. New Zealand Season 2009 (Mar-May 2009)<br />Summary<br /><ul><li>Rice was appointed in March 2009 to build awareness and interest in a series of lifestyle and business events planned as part of the bi-annual New Zealand Season in Singapore</li></ul>Objective<br /><ul><li>Provide Public Relations support for ‘New Zealand - From Our Land to Yours’, which ran from March 26 – May 9, 2009 and included:
  32. 32. TakiRua performance
  33. 33. Strike performance
  34. 34. New Zealand Film Festival
  35. 35. Round the Vines tasting
  36. 36. 60 days of F&B promotions
  37. 37. Business Forum at Biopolis
  38. 38. Aotearoa Ball</li></ul>10/2/2009<br />15<br />Company Confidential<br />
  39. 39. SOW and Results<br />Scope of Work<br /><ul><li>Overall management of all event components
  40. 40. Content development – copy writing for brochure, umbrella messaging, contributed article for High Commissioner, press release distribution, press invites, BT-CEO club contributions, press kit materials, Facebook event page
  41. 41. Media outreach – media follow ups for RSVPs, briefing notes, spokespeople and partners interviews, on-site support
  42. 42. New media – bloggers outreach, Facebook page, photography, social media releases
  43. 43. Miscellaneous – sponsorship opportunities</li></ul>10/2/2009<br />16<br />Company Confidential<br />
  44. 44. Mobile Marketing Forum Asia 2009 (April 2009)<br />Summary<br /><ul><li>Rice was appointed on March 5 to support the APAC MD in building the event and generating visibility for MMA in the region.</li></ul>Objective<br /><ul><li>Promote the Mobile Marketing Forum Asia 2009 as the premier mobile marketing event
  45. 45. Create awareness for the MMF held in Singapore for the first time</li></ul>10/2/2009<br />17<br />Company Confidential<br />
  46. 46. SOW and Results<br />Scope of Work<br /><ul><li>Overall liaison with client, speakers, partners and third parties
  47. 47. Content development – contributed articles, media materials, sponsorship plan
  48. 48. Media outreach
  49. 49. New media – bloggers outreach, Facebook and LinkedIn page, photography, video
  50. 50. Sub activities:
  51. 51. Network165 – networking evening at the Singapore Flyer for journalists, bloggers and analysts
  52. 52. Coordinated guest lectures at Temasek Polytechnic and Republic Polytechnic
  53. 53. Organised business meetings for client </li></ul>10/2/2009<br />Company Confidential<br />18<br />
  54. 54. Thank You.<br />http://bit.ly/RiceFB<br />http://bit.ly/RiceTW<br />

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