Key Trends in the Nonprofit Sector

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Presented at the American Alliance of Museums Annual Meeting in May 2013 as part of a keynote for the Development and Membership Network

Published in: Technology, News & Politics

Key Trends in the Nonprofit Sector

  1. 1. KEY TRENDS IN THENONPROFIT SECTOR© 2013 BlackbaudSteve MacLaughlinDirector, Idea LabBlackbaud@smaclaughlinwww.npengage.comsteve.maclaughlin@blackbaud.com
  2. 2. 2Trend #1
  3. 3. Charitable giving continuesslow growth in the U.S.3
  4. 4. 4© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving‣ Overall giving was up almost 2% in 2012
  5. 5. 5© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving‣ Overall giving continues to slowly recover
  6. 6. 6© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving‣ Online giving was up nearly 11% in 2012
  7. 7. 7© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving‣ Online giving growth remains strong
  8. 8. 8© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving
  9. 9. 9© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving
  10. 10. 10© 2013 BlackbaudWhat if flat fundraising is the new normal?0%2%4%6%8%0.3%2.5% 2.4% 2.4%1.1%2.6%2.3%1.8%2.2%2.9%2.1%1.9% 1.9%
  11. 11. 11© 2013 Blackbaud‣ Multichannel donors have the best retention ratesSource: Blackbaud29%23%58%Offline Only DonorsOnline Only DonorsMultichannel DonorsFirst Year Donor Retention Rates
  12. 12. 12© 2013 Blackbaud‣ Multichannel donors are much more loyalSource: BlackbaudFirst Year Donor Retention Rates
  13. 13. 13Trend #2
  14. 14. Everything is Now Mobile14
  15. 15. 15© 2013 BlackbaudSource: Morgan Stanley, Microsoft
  16. 16. 16© 2013 BlackbaudSource: Microsoft
  17. 17. 17© 2013 Blackbaud
  18. 18. 18© 2013 Blackbaud
  19. 19. 19© 2013 BlackbaudSource: http://acrazychicken.blogspot.com/
  20. 20. 20© 2013 Blackbaud
  21. 21. 21© 2013 BlackbaudSource: Litmus, calculated from 172 million opens in February 2013
  22. 22. 22‣ 90% of smartphone ownersaccess the same emailaccount on mobile anddesktop‣ 45% of holiday seasonemails are being opened onmobile‣ 38% of all email is nowopened on a mobile device‣ 66% of people under 30 usemobile devices to accessemailSource: Exact Target, Experian, Litmus
  23. 23. 23© 2013 BlackbaudTEXTWEBSITEEMAILSOCIAL
  24. 24. 24© 2013 Blackbaud$$DONATESearch!@!
  25. 25. 25Trend #3
  26. 26. MANAGING CHANGEIS A MUST HAVE SKILL26
  27. 27. 27“They alwayssay timechangesthings, butyou actuallyhave tochange themyourself.”- Andy Warhol
  28. 28. 28
  29. 29. 29Social is about friend-raising
  30. 30. 30“If you do notcare aboutyour end userimmensely,especially inthe next fewyears, yourbrand willdie.”- Gary Vaynerchuk
  31. 31. 31© 2013 Blackbaud
  32. 32. 32© 2013 Blackbaud
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. 36© 2013 BlackbaudSource: Blackbaud$0$175,000,000$350,000,000$525,000,000$700,000,000Sunday Monday Tuesday Wednesday Thursday Friday SaturdayOnline Giving by Day of Week
  37. 37. 37© 2013 BlackbaudSource: Blackbaud12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pmOnline Giving by Hour of Day
  38. 38. 38© 2013 BlackbaudC = (DxVxF) > RChange (C) will occur, when sufficient dissatisfaction(D) with the current system exists, when everyone hasa clear vision (V) of the future, when it is clear there isa first step (F), and all three are greater than theresistance to change (R).
  39. 39. 39“One year from now you may wishyou had started today.” - Karen Lamb
  40. 40. 40© 2013 BlackbaudCan’t Get Enough?‣ Twitter• @smaclaughlin‣ npENGAGE Blog• www.npengage.com‣ Blackbaud Index of Charitable Giving• www.blackbaud.com/blackbaudindex
  41. 41. 41THANK YOUSteve MacLaughlinDirector, Idea LabBlackbaudsteve.maclaughlin@blackbaud.comTwitter: smaclaughlinBlog: www.npengage.com

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