Updated for 2016: Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks. Sources include: National Center for Charitable Statistics, Giving USA, Blackbaud 2013 Charitable Giving Report, 2013 eNonprofits Benchmark Study, Money for Good Report, Money for Good II Report, 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, Reactivating Lapsed Donors, Target Analytics, Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America, Next Generation of American Giving Report, The Seven Key Drivers of Donor Commitment Idea Bank, Online Fundraising Scorecard, Blackbaud

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Updated October 2016
Steve MacLaughlin
Vice President, Data & Analytics
FASCINATING
PHILANTHROPY
STATS

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34. 95.4% of high net worth households (incomes
great than $200,000) gave to charity in 2011 based
on a survey sent to “20,000 high net worth donors
in America’s wealthiest neighborhoods.”

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53. Steve MacLaughlin
Vice President, Data & Analytics
e: steve.maclaughlin@blackbaud.com
t: @SMacLaughlin
THANK YOU!