5 Biggest Trends in Online Fundraising

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Online fundraising is like the little engine that could; slowly, but surely, it is creeping up the charts, quickly becoming one of the most integral parts of a nonprofit's fundraising strategy and a critical way to attract new and younger donors. This session will explore hot topics in online fundraising including: growth in giving, trends from thousands of nonprofits, the role of social media in online fundraising, and the emerging channel of mobile giving



Session Takeaways:

1) Understand how other organizations compare to your organization's fundraising performance

2) Learn ways to improve and diversify your online fundraising strategies

3) Discover how to leverage social and mobile technologies to grow online fundraising

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5 Biggest Trends in Online Fundraising

  1. 1.  5 Biggest Trends in Online FundraisingSteve MacLaughlin - Director, Internet Solutions Blog: www.nptrends.com Twitter: smaclaughlin © 2011 Blackbaud
  2. 2. About Me‣ Director - Internet Solutions Blackbaud, Inc.‣ 15+ years of Internet experience‣ Frequent speaker at nonprofit conferences and events‣ Serves on the Board of Directors of NTEN Blog: www.nptrends.com‣ Editor and contributing author of the book Internet Management for Nonprofits Twitter: SMacLaughlin © 2011 Blackbaud
  3. 3. 3Trend No. 1 © 2011 Blackbaud
  4. 4. 4Online Giving in 2010 35% Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  5. 5.  2010 Online Giving Report ‣ 1,800+ nonprofit organizations ‣ Small, medium, and large organizations ‣ Analysis of seven nonprofit sectors ‣ Insights into online disaster giving ‣ Research into online major givingwww.blackbaud.com/onlinefundraising © 2011 Blackbaud
  6. 6. 6 n = 1,812Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  7. 7. 7 n = 1,812Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  8. 8. 8 n = 1,927Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  9. 9. 9 n = 1,438Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  10. 10. 10 n = 1,438Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  11. 11. 11 The future is here. © 2011 Blackbaud
  12. 12. 12Trend No. 2 © 2011 Blackbaud
  13. 13. 13Biggest OnlineGiving MonthJanuarySource: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  14. 14. 14 2010 Online Giving Distribution by Month20% 18.4% 18.3%15%10% 6.6% 6.6% 6.3% 6.3% 7.1% 6.5% 6.6% 5.9% 6.4% 5.2%5%0% Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  15. 15. 15© 2011 Blackbaud
  16. 16. 16 2010 Online Giving % by Month - by Sector Sector Jan Feb Mar Oct Nov DecArts, Culture, and Humanities 5.2% 7.4% 8.8% 10.5% 7.8% 18.3% Education 5.5% 5.9% 8.2% 7.4% 7.4% 22.6% Environment and Animals 6.0% 5.1% 11.9% 5.6% 5.7% 16.5% Health Care 5.5% 5.2% 7.4% 8.9% 7.9% 12.3% Human Services 13.2% 8.2% 7.7% 6.3% 7.2% 23.7% International Affairs 47.3% 5.7% 3.1% 2.3% 4.3% 23.4% Public / Society Benefit 10.6% 7.4% 11.2% 7.7% 5.6% 12.7% Total 18.4% 5.9% 6.6% 6.5% 6.6% 18.3% Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  17. 17. 17 Be prepared © 2011 Blackbaud
  18. 18. 18Trend No. 3 © 2011 Blackbaud
  19. 19. 19Team Captains Rock! 33% of overall participant revenue Source: Understanding the Value of Team Captains, Blackbaud http://www.blackbaud.com/RWR © 2011 Blackbaud
  20. 20.  Understanding theValue of Team Captains‣ donorCentrics Events Benchmarking Group‣ Alzheimer’s Association‣ Arthritis Foundation‣ Autism Speaks‣ LIVESTRONG‣ March of Dimes‣ National Multiple Sclerosis Society www.blackbaud.com/RWR © 2011 Blackbaud
  21. 21.  21Events Benchmarking‣ 41% of participants are retained‣ 53% of revenue comes from retained participants‣ Multi-year captains raise 3x new team captains‣ Multi-year captains retain 86% of revenue Source: Understanding the Value of Team Captains, Blackbaud http://www.blackbaud.com/RWR © 2011 Blackbaud
  22. 22.  22“We tend to beat ourselves up over our retentionrate, because we haven’t been able to measureourselves to an industry standard. It was nice tosee that we are on par with our peers. Havingthe data to show the connection betweenretention and revenue will help whencommunicating with NMSS staff why retention isa game changer for events.” —Betty Ross Associate Vice President, Campaign Development National Multiple Sclerosis Society © 2011 Blackbaud
  23. 23. Peer-to-PeerFundraisingcan’t live in asilo © 2011 Blackbaud
  24. 24. 24Trend No. 4 © 2011 Blackbaud
  25. 25. 25 Activists will Donate 7x more likely to donateSource: Connecting Online Advocacy and Fundraising, Blackbaud http://www.blackbaud.com/onlineadvocacy © 2011 Blackbaud
  26. 26.  Connecting Online Advocacy and Fundraising‣ M+R Strategic Services‣ Amnesty International USA‣ Blackbaudwww.blackbaud.com/onlineadvocacy © 2011 Blackbaud
  27. 27. 27Source: Connecting Online Advocacy and Fundraising, Blackbaud http://www.blackbaud.com/onlineadvocacy © 2011 Blackbaud
  28. 28. Activists likenot following the rules © 2011 Blackbaud
  29. 29. 29Trend No. 5 © 2011 Blackbaud
  30. 30. 30Nonprofits on Facebook 77.6% raise less than $1,000 Source: 2011 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2011 Blackbaud
  31. 31.  2011 Nonprofit Social Network Benchmark Report ‣ 11,000+ nonprofit professionals ‣ NTEN ‣ Common Knowledge ‣ Blackbaudwww.nonprofitsocialnetworksurvey.com © 2011 Blackbaud
  32. 32. 32Source: 2011 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2011 Blackbaud
  33. 33. 33Source: 2011 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2011 Blackbaud
  34. 34. 34 It’s friendrasing—not fundraising © 2011 Blackbaud
  35. 35. © 2011 Blackbaud
  36. 36. 36Text Messages Work 85% viewed in 15 minutes Source: CTIA Semi-Annual Survey 2010 © 2011 Blackbaud
  37. 37. 37© 2011 Blackbaud
  38. 38.  38Mobile Matters‣ 99% of text messages are read‣ 91% of the US population over 13 uses mobile‣ 73% of people 18-49 text in the US‣ 25% of US households are mobile-only‣ People are 5x more likely to respond via mobile © 2011 Blackbaud
  39. 39. 39 Generation Thumb © 2011 Blackbaud
  40. 40. 40 Thank you © 2011 Blackbaud
  41. 41. 41Can’t Get Enough? ‣ Twitter • smaclaughlin ‣ Nonprofit Trends • www.nptrends.com ‣ Blackbaud Index of Charitable Giving • www.blackbaud.com/blackbaudindex • Text “Index” to 69866 © 2011 Blackbaud
  42. 42.  Thank You Steve MacLaughlin Director, Internet Solutions steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.nptrends.com © 2011 Blackbaud

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