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The Business Value of UX Design


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Opportunities for building delightful user experiences arise when a project’s business goals intersect with the users’ needs. Sentiment analysis and analytics have proven the importance of a sound UX strategy and the benefits for your organization’s digital experience. Our infographic on the business value of UX design highlights some of those key stats.

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The Business Value of UX Design

  1. 1. TestingResearch FUNDED CUSTOMER EXPERIENCE OVER ADVERTISING ATTRIBUTES UX FOR TAKING THEM FROM NEAR-FAILURE TO BEING VALUED AT 100:0 FOUNDERS ATTENDED USABILITY CLASSES AT STANFORD UNIVERSITY $10 billion Effective UX Increases Revenue Ignoring user experience or getting it wrong is costly. OPTIMIZED ECOMMERCE SITES HAVE SEEN: 70%more products sold 50%decrease in bounce rate30%sales increase SPENT ON UX RETURNS Applying UX Up Front Saves Money Down the Line Focusing on user experience can help improve your conversion rate and increase your revenue. UX Can Be a Key Differentiator Companies and consumers are embracing good user experience. ? ? ? ? ? ? ? ? ? ? FOCUSING ON UX REDUCES SUPPORT COSTS BY 90% OF CUSTOMERS ARE MORE LIKELY67% TO PURCHASE ON MOBILE FRIENDLY SITES $2 $100 FIXING A USER EXPERIENCE ERROR AFTER DEVELOPMENT IS UP TO THAN IT WOULD BE BEFORE more expensive100x 2020 By 2020, CUSTOMER EXPERIENCE WILL OVERTAKE PRICE AND PRODUCT as the most important BRAND DIFFERENTIATOR Customers are 15.8% LESS LIKELY TO SWITCH BRANDS when there is a good user experience PRICE PRODUCT CUSTOMER EXPERIENCE OF CUSTOMERS TURN TO THE COMPETITION40% AFTER A BAD EXPERIENCE Mobile users are 5xto ABANDON A TASK if the site is NOT OPTIMIZED FOR MOBILE SEARCH 61% SEARCH of users MOVE TO ANOTHER SITE if they DON’T FIND WHAT THEY’RE LOOKING FOR right away more likely THE BUSINESS VALUE OF User Experience Design The intersection of the business goals and the users’ needs is a fertile ground where you can build experiences that delight users and provide value to the organization. Analytics and sentiment analysis have proven how important a sound UX strategy is to your organization’s digital experience. OF A DEVELOPER’S TIME IS SPENT DOING REWORK50% It pays to get the user experience right up front REWORK TIME Meetings Development Learn how PointSource applies UX design to help clients transform their digital experience. Sources: “We are living in an attention economy. If you don’t deliver a valuable experience and valuable information to your users at every moment, they are going to disengage from you and there are a lot of different options in the marketplace. It’s essential that you get your user experience right.” JOHN ROMANO, POINTSOURCE UX DIRECTOR