From Sponsorship to Enterprise: How Social Startups Can Work With Big Brands

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Presentation by Scott Pollack (http://about.me/slpollack) to the Social Enterprise Bootcamp on 11/17/12

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From Sponsorship to Enterprise: How Social Startups Can Work With Big Brands

  1. 1.  • • • • • • •
  2. 2. •••
  3. 3. 1 2 3 4 Identify the Assess the Evaluate the Decide and Opportunity Opportunity Paths ExecuteWhere can you create Is the opportunity big Should we Build, Buy, How do I balance long-term value? enough to warrant the Partner, or Do company strategy, costs? Nothing? personal motivations, risk tolerance, etc.?
  4. 4. Have the Value Communicate the Deliver the Value Value Today’s Focus
  5. 5. + +
  6. 6. • • •• •• • •
  7. 7. • •• • •• • •
  8. 8. • • •• • • • •• • •
  9. 9. • • • •• • • • •• • •
  10. 10. ••••••••••
  11. 11. ••••••
  12. 12. Have the Value Communicate the Deliver the Value Value
  13. 13. • •• • • • •• • • •
  14. 14. ••••
  15. 15. ••••••
  16. 16. ••••
  17. 17. ••

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