Kevin Lockett, Host/Producer of the Digital Life with Kevin Locket (Digitalkev.com) podcast presented a workshop on podcasting for the members of WebSigCleveland.org in Cleveland, Ohio--October 17, 2015
I’m also I’m a big pop culture lover. While I’m glad the Flash, Arrow and The Walking Dead are back, because I watch so many primetime shows (along with sports), I’m a month behind General Hospital!!*ADMC means Akron Digital Media Center (Akronist.com)
I usually netflix my shows three at a time.
Niche: Baking. Within a Niche: Cupcakes Within a Niche: Cupcake Frosting
Jerry Rice went from a rookie who couldn’t catch anything to the greatest wide receiver of all-time. It takes time to to get good at anything.
Pic: Matt Pinfield from MTV’s 120 Mintutes
I bought my Alesis microphone off of Ebay a year before I started podcasting.
Pictured: Arabella Delluco from Girl Dev Week. I did a ton of research on her, but during her interview she said was born in the Philippines and the location is now a dumping ground for old electronics, which the residents are protestingt. If I just focused on my questions and not listen to her when she was talking about the Philippines, I would have missed this key conversation.
Pictured: Aisha Tyler’s Girl on Guy podcast.
WOM: Word of Mouth
As successful as Marc Maron is, he never thought he would have an opportunity to interview the President of the United States on his podcast.
So You Think You Know Podcasting
So You Think You Know:
Presented by Kevin Lockett, Host/Producer
The Digital Life with Kevin Lockett
Who is Kevin Lockett?
2008 Attended Social Media Presentation at E.J. Thomas
2008 Launched First SM Campaign for Lock 3 Park
2010 Learned Video Editing/Citizen Journalism from ADMC
2011 SM Strategy for Mayor Plusquellic Campaign
2013 Launched The Digital Life w/ Kevin Lockett Podcast
2015 Published First E-Book on Amazon
2015 Launched Code Akron for Urban Youth
Graduate of The University of Akron (Pre-Poly Technic)
*So What is The Digital Life with Kevin Lockett?
A Charlie Rose Mixtape of Technology & Pop Culture
*A special thanks for the guy who said I wasn’t ready to be a podcast host.
So Why Do You Want to Podcast?
Bored/Trying Something New
Everyone Else is Doing It
Podcasting takes time, energy & dedication, so choose wisely.
What is Your Niche (Within a Niche (Within a Niche))?
Adam Carolla is Not The Blueprint!
...nor is Ira Glass, Serial
Joe Rogan, Alec Baldwin
Marc Maron, Nerdist,
Stone Cold Steve Austin,
Neil DeGrasse Tyson, etc.
Except for early adopters like Grammar Girl, most had a traditional media audience, a known
reputation or connections with major influencers, before becoming “podcast sensations”.
Your First Show is Going to Suck!
….in fact most of your early shows might suck!
BUT THAT’S OK!!!
How Long Should Your Podcast Be?
How long would you listen to you?
Where Do I Find My Guests?
Social Media Make every guest feel like a “Big Guest”
Congrats, You’re Now a Show Booker!
Choose a Podcasting Day
Time Range Options
Send an Invite
Guests Can Be Nervous
Stay Within the Time Frame
Send a Thank You
Sometimes You Have To Cancel
iRock The Mic
Yeti/Snowball (Blue Mic)
Xynex Audio Mixer
Research, Research, Research
Be More Like Lisa Ling…
Less Like Local Sportstalk
Write 10-25 Questions/Bullet Points.
Plan B: Ask Simple Questions Like Larry King
Editing Can Be Tiring But Necessary
Editing also allows you to see where you
need to improve as a host
How Girl on Guy Inspired Me (Stop Giggling)
Logos and Music Themes
iTunes Logo: 1400 X 1400
Royalty Free Music
Promote Your Podcast Like Dwayne Johnson!
Free Stuff I Can’t Live Without
Free Conference Call
Photo Text/Collage Apps
Don’t Worry About Being America’s Next Top Podcaster
Top Hosts Make Their Money Outside of Podcasts
It Might Take Awhile to Find Your Audience
Focus on Content First
Love The One (Audience)You’re With
Analyze Your Stats
You Will Hate The Sound of Your Voice
Time Moves Fast
Take A Big Swing
Kevin Lockett E-Book
So You Think You Know:
Now Available on Amazon
Thank You!!! #DigitalKev
#SocialMedia Tips from Kevin Lockett (Plain Dealer)