Tourism innovation networks and regional policy case (kokkonen)


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Tourism innovation networks and regional policy case (kokkonen)

  1. 1. 9. joulukuuta 2010<br />© Savonlinnan Innovaatiokeskus Oy<br />Tourism Innovation Networks and Regional Policy - Case South Savo <br />Pellervo Kokkonen<br />Savonlinna Innovation Centre Ltd.<br />Regional Council of Etelä-Savo (South Savo)<br />
  2. 2. Kuopio<br />Kotka<br />Helsinki<br />
  3. 3. From innovation to economic growth: Triple helix and beyond<br />Experience Economy: ”quadruple helix”<br />Involving customers, entrepreneurs, research organizations and public authorities in the economic development?<br />Cluster approach, service and experience economy emerges. Possibility for smaller regions – internationalization, cohesion. Possiblity of focusing in the regional economic policy. <br />Service industries becoming experience industries, added value.<br />Technology as an enabler.<br />
  4. 4. Tourism research<br /><ul><li> tourism research fragmented in differentuniversities and disciplines
  5. 5. low interaction with the industry
  6. 6. links missing btw univesities, polytechnics</li></ul>Situation in ~1990s /Finland, South Savo<br />Tourism Industry<br /><ul><li> Micro-enterprises working alone
  7. 7. Lacking competencies
  8. 8. Low level of investment
  9. 9. Lacking foresight and strategic management </li></ul>Innovation support<br /><ul><li> Business incubator</li></li></ul><li>South Savo – Trends, Strategy and Policy Measures for the development of the Tourism Cluster<br />Tourism Industry<br /><ul><li> networked co-operation
  10. 10. new themed products
  11. 11. revitalised investment environment </li></ul>Tourism Innovation<br /><ul><li> Centre of Expertise for Tourism and Experience Management
  12. 12. Savonlinna Innovation Centre: Innovation EnvironmentExpansion of business model: dissemination in Lakeland</li></ul>Tourism research<br /><ul><li> Finnish University Network for Tourism Studies
  13. 13. university of applied sciences
  14. 14. eBusiness, SME networking research
  15. 15. Master programme in tourism and recreation
  16. 16. vacation home research </li></ul>National Centres of Expertise Pr.Ministry of Employment and the Economy<br />TEKES programmesF. Funding Agency forTechnology and Innovation<br />Structural Funds Programmes<br />Empl. And Econ. Dev. Centres<br />Regional Council<br />State Provincial Office E. Finland<br />
  17. 17. Savonlinna Innovation Environment<br />Partners include University of Joensuu Centre for Tourism Studies, Univerity tourism library, Mikkeli University of Applied Arts Tourism Education, Haaga Perho consulting and Savonlinna Travel Ltd.<br />Operative company Savonlinna Innovation Centre Ltd. Owned by municipalities and universities.<br />Owns and develops property in the centre of Savonlinna, base of university research, tourism developers and companies providing services for tourism enterprises.<br />Innovation Center responsible for centre of expertise operations in Savonlinna 2007-2013.<br />
  18. 18. Tourism and Experience Management Cluster Programme – National Centres of Expertise Programme Finland<br />Develop competencies in service design, e-business, experience management Function as facilitator in network building, business incubation and project preparation.<br />National regional. Partners include centres in Jyväskylä, Helsinki region, Rovaniemi, Savonlinna, Turku and all tourism research institutions.<br />Savonlinna Centre: <br />Co-ordinating e-business development in the cluster programme<br />Operations cover ”Lakeland Finland” (Eastern and SE Finland).<br />Intiating Lake tourism product and distribution strategy in partnership with tourism operators.<br />Part of national innovation programme 2007-2013. (<br />
  19. 19. Savonlinna Innovation Centre – South Savo Region, Finland<br />
  20. 20. Results<br />Innovation Centre and partnering universities are are working in close cooperation with companies in South Savo and partner regions to promote innovation in sme networks.<br />Strong international networking in tourism research can be used to benefit innovation in the experience cluster.<br />Tourism sme networks in the region have acknowledged the benefits of collaboration with each other and the research institutions. Partnering enterprises have demonstrated robust growth in both turnover and investments in 2003-2008.<br />Research has spurred interest in the companies in own product development and innovation activities.<br />
  21. 21. Vision for 2013<br />Strong Tourism and Experience Economy Cluster<br />- Providing internationally distributed Lakeland Experiences<br /><ul><li>Strong growth and investment
  22. 22. Encompasses enterprises from different industries working in cooperation</li></ul>Tourism Innovation<br /><ul><li> Customers and companies innovate in ”Experience Labs”
  23. 23. Labs use tested methologies for servicedesign, experience managment, e-business and collaboration.</li></ul>Tourism research<br /><ul><li> International research teams work in research tuned to strategic needs of the cluster.Savonlinna is an international hub of innovation and creativity.</li></li></ul><li>Programme Director<br />Dr. Pellervo Kokkonen<br />Savonlinna Innovation Centre Ltd. <br /><br />+358 44 758 5472<br /><br />THANK YOU!<br />We are available for consultation concerning innovation environment in creative industries and innovation methodologies!<br />