James2

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  • - In September, FB announced some massive news at their developer conference, FB\n- end with focus on F8 - only 3rd party - set context for following slides - major announcement at F8\n- most of the new coverage was about the UI (timeline, ticker, etc.) but the most significant story is the Open Graph\n- their announcement of the new Open Graph platform\n
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  • Like button - f8 April 2010\n100K sites added it within 30 days\n500% increases in FB-sourced traffic in 6 months\n
  • Like button - f8 April 2010\n100K sites added it within 30 days\n500% increases in FB-sourced traffic in 6 months\n
  • Like button - f8 April 2010\n100K sites added it within 30 days\n500% increases in FB-sourced traffic in 6 months\n
  • Like button - f8 April 2010\n100K sites added it within 30 days\n500% increases in FB-sourced traffic in 6 months\n
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  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
  • What we do:\n- create social shopping exp on FB, your website, in your stores\n
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  • James2

    1. 1. SterlingINTRODUCTION
    2. 2. 8thBridge - Social Shopping Pioneer Top 10 Marketing App 2010 3
    3. 3. 8thBridge - Social Shopping Pioneer 4
    4. 4. 8thBridge - F8 Launch Partner September 22, 2011 5
    5. 5. 57% 29% 24% 24% 7
    6. 6. 57% 29% 24% 24%WWW 7
    7. 7. OPENGRAPH 57% 29% 24% 24%WWW 7
    8. 8. OPEN 57% of Product Likes Are From OwnersGRAPH 57% 29% 24% 24% I bought it I’ve heard I want to I want to and liked good buy it tell my it things friendsWWW about it Source: 8thBridge Social Commerce IQ Report, September 2011 7
    9. 9. OPENGRAPHWWW 8
    10. 10. OPENGRAPHWWW 8
    11. 11. Wants Stayed Owns Attended OPEN WearingGRAPHWWW 8
    12. 12. Meet lindsay.
    13. 13. 10 5
    14. 14. 10 5
    15. 15. 10 5
    16. 16. 10 5
    17. 17. 10 5
    18. 18. 10 5
    19. 19. 10 5
    20. 20. 10 5
    21. 21. Meet Rachel and Amanda.
    22. 22. 12
    23. 23. 12
    24. 24. 12
    25. 25. 13
    26. 26. 13
    27. 27. 13
    28. 28. 14
    29. 29. 14
    30. 30. 14
    31. 31. 14
    32. 32. Open Graph Integration - Unleash Advocates 15
    33. 33. Open Graph Integration - Unleash Advocates 15
    34. 34. Open Graph Integration - Unleash Advocates 15
    35. 35. Open Graph Integration - Unleash Advocates Enable social commerce actions to drive social proof and sharing into Facebook. 15
    36. 36. Open Graph Integration - Unleash Advocates Enable social commerce actions to drive social Sharing drives shopping activity and time proof and sharing into Facebook. spent with your brand on Facebook. 15
    37. 37. Open Graph Integration - Unleash Advocates 15
    38. 38. Social Commerce SolutionsInnovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers. 16
    39. 39. Social Commerce SolutionsInnovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers. Enable social commerce gestures to drive social proof and sharing into Facebook. 16
    40. 40. Social Commerce SolutionsInnovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers. Enable social commerce gestures to drive social Sharing drives shopping activity and time proof and sharing into Facebook. spent with your brand on Facebook. 16
    41. 41. Social Commerce SolutionsInnovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers. 16
    42. 42. Social Commerce SolutionsInnovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers. 17
    43. 43. Social Commerce SolutionsInnovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers. Enable in-store social commerce with mobile app integration. 17
    44. 44. Social Commerce SolutionsInnovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers. Enable in-store social commerce with Reward loyal fans with exclusive product launches mobile app integration. or other promotions on Facebook. 17
    45. 45. Social Commerce SolutionsInnovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers. 17
    46. 46. Social Commerce SolutionsInnovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers. 18
    47. 47. Social Commerce SolutionsInnovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers. Run social promotions and create better shopping experiences for customers. 18
    48. 48. How to Get Started Set Goals & Design, Configure, Launch! Strategy & Integrate • Execute agreement • Facebook shopping UI • Choose channels design • Plan rollout • Integrate 8thBridge social commerce actions • Integrate to Mobile API (optional) Copyright© 2011 8th Bridge, Inc. 19
    49. 49. THANK YOU!

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