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PRACTICE WHAT YOU PREACH - SHOWCASES FROM
A CORPORATE WIKI
How //SEIBERT/MEDIA uses its wiki and sells wikis to its clients.
INDEX

01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
      FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
      A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE




                                                    © 2008 //SEIBERT/MEDIA GMBH
INDEX

01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
      FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
      A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE




                                                    © 2008 //SEIBERT/MEDIA GMBH
01 / Martin Seibert & //SEIBERT/MEDIA

Martin Seibert
- 29 years old
- Diploma in economics
- Founder and CEO of //SEIBERT/MEDIA GmbH and 3 daughter
 companies.
- Responsible for consulting and sales. Internal „Wiki-bully“.
- Active member of TWiki community
//SEIBERT/MEDIA
-65 employees
-4 core competencies: Consulting, Design, Technologies and
 Systems
-Top100 multimedia agencies (sorted by turnover)
-Founded in 1996


                                                         © 2008 //SEIBERT/MEDIA GMBH
01 / CUSTOMERS THAT WE SERVE AND SERVED




                                     © 2008 //SEIBERT/MEDIA GMBH
INDEX

01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
      FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
      A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE




                                                    © 2008 //SEIBERT/MEDIA GMBH
02 / Reports are a killer application in Wikis:
financial information
                                                   Whole page




                                                  © 2008 //SEIBERT/MEDIA GMBH
02 / The power of reports to steer the behavior of
employees
                                          Whole page
02 / The power of reports to steer the behavior of
employees
                                          Whole page
02 / Advantages of reports in Wikis

Advantages for viewers of reports
- Wikis are easy accessible.
- Web pages load faster than proprietory applications.
- The browser and the wiki are open. This way people can stumble
  upon reports.

Advantages for editors preparing the reports
-Manual collection of data can be organized collaboratively.
-Collection of data and interpretation can be delegated.
-Recurring reports always use last templates
-In a structured wiki like TWiki the report can be generated
 automatically from multiple documents (no screenshots).
-Reports can be secured by access rights easily.
-Reports can be linked from all places within the reference


                                                         © 2008 //SEIBERT/MEDIA GMBH
INDEX

01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
      FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
      A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE




                                                    © 2008 //SEIBERT/MEDIA GMBH
03 / Individual design for Kneipp Werke




                                          © 2008 //SEIBERT/MEDIA GMBH
03 / Completely customized TWiki-implementation
for ReiseBank




                                        © 2008 //SEIBERT/MEDIA GMBH
03 / Advantages of reports in Wikis

A professional and high end design for the surface is a must,
because an individual design based on your Corporate Design ...

- Improves the usability: „It looks like our intranet.“
- Meets expectations of users.
- Helps you to reduce the offered links and features to the focus of
  your wiki-application.
- Is especially important for open source wikis (like TWiki).
- Increases the fun for your users (joy of use)
- Increases the usage and fights wiki-anti-patterns.
- Shows the value, that you lay in your wiki as a company.




                                                            © 2008 //SEIBERT/MEDIA GMBH
INDEX

01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
      FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
      A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE




                                                    © 2008 //SEIBERT/MEDIA GMBH
04 / Practice what you preach - You always need a
showcase
Why selling wikis is difficult
- Managers do neither understand how Wikipedia nor coporate wikis
  work
- Most managers follow a hierarchical top-down paradigm.
- Risks and problems give little chance for a focus on opportunities
- Mistrust in colleagues and employees are incompatible with wikis.
- Complexity and abstraction level are too high.
Why prepare a showcase
-A showcase helps to understand and see chances.
-Seeing is believing.
-Internal wiki-innovation: Do not discuss. Do.
-External sales: Only sell, what you tested or saw successful.
-Low risk: Hardly anybody cares if you create a doomed page.


                                                         © 2008 //SEIBERT/MEDIA GMBH
INDEX

01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
      FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
      A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE




                                                    © 2008 //SEIBERT/MEDIA GMBH
05 / Statistics for //SEIBERT/MEDIA - Wiki

 Number of topics              1717 (Main) + ca. 800


 Number of registered users    75

 Number of changes per month   ca. 8.000 (100 per user)

 Wiki software                 TWiki (open source, local depl.)

 Wiki-rollout                  July 2007




                                                       © 2008 //SEIBERT/MEDIA GMBH
05 / Examples of //SEIBERT/MEDIA-Wiki-usage

Some examples of widely used wiki-pages at //SEIBERT/MEDIA
-Public statistics about wiki-usage and contributions
-Template with Wiki-presentation of //SEIBERT/MEDIA
 (SlideshowPlugin)
-Templates for personal quarterly goals
-Project management manual and quality management
-List of seminars including booking
-Information and instructions for new employees
-Ideas to improve employee motivation and „soft factors“
-Wishlist for books to order at Amazon
-Checklists for employees
-Overview and deeplinks for recruiting software CATS
-Documentation of processes: „Offene Posten“



                                                  © 2008 //SEIBERT/MEDIA GMBH

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Practice What You Preach - Showcases from a Corporate Wiki

  • 1. PRACTICE WHAT YOU PREACH - SHOWCASES FROM A CORPORATE WIKI How //SEIBERT/MEDIA uses its wiki and sells wikis to its clients.
  • 2. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  • 3. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  • 4. 01 / Martin Seibert & //SEIBERT/MEDIA Martin Seibert - 29 years old - Diploma in economics - Founder and CEO of //SEIBERT/MEDIA GmbH and 3 daughter companies. - Responsible for consulting and sales. Internal „Wiki-bully“. - Active member of TWiki community //SEIBERT/MEDIA -65 employees -4 core competencies: Consulting, Design, Technologies and Systems -Top100 multimedia agencies (sorted by turnover) -Founded in 1996 © 2008 //SEIBERT/MEDIA GMBH
  • 5. 01 / CUSTOMERS THAT WE SERVE AND SERVED © 2008 //SEIBERT/MEDIA GMBH
  • 6. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  • 7. 02 / Reports are a killer application in Wikis: financial information Whole page © 2008 //SEIBERT/MEDIA GMBH
  • 8. 02 / The power of reports to steer the behavior of employees Whole page
  • 9. 02 / The power of reports to steer the behavior of employees Whole page
  • 10. 02 / Advantages of reports in Wikis Advantages for viewers of reports - Wikis are easy accessible. - Web pages load faster than proprietory applications. - The browser and the wiki are open. This way people can stumble upon reports. Advantages for editors preparing the reports -Manual collection of data can be organized collaboratively. -Collection of data and interpretation can be delegated. -Recurring reports always use last templates -In a structured wiki like TWiki the report can be generated automatically from multiple documents (no screenshots). -Reports can be secured by access rights easily. -Reports can be linked from all places within the reference © 2008 //SEIBERT/MEDIA GMBH
  • 11. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  • 12. 03 / Individual design for Kneipp Werke © 2008 //SEIBERT/MEDIA GMBH
  • 13. 03 / Completely customized TWiki-implementation for ReiseBank © 2008 //SEIBERT/MEDIA GMBH
  • 14. 03 / Advantages of reports in Wikis A professional and high end design for the surface is a must, because an individual design based on your Corporate Design ... - Improves the usability: „It looks like our intranet.“ - Meets expectations of users. - Helps you to reduce the offered links and features to the focus of your wiki-application. - Is especially important for open source wikis (like TWiki). - Increases the fun for your users (joy of use) - Increases the usage and fights wiki-anti-patterns. - Shows the value, that you lay in your wiki as a company. © 2008 //SEIBERT/MEDIA GMBH
  • 15. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  • 16. 04 / Practice what you preach - You always need a showcase Why selling wikis is difficult - Managers do neither understand how Wikipedia nor coporate wikis work - Most managers follow a hierarchical top-down paradigm. - Risks and problems give little chance for a focus on opportunities - Mistrust in colleagues and employees are incompatible with wikis. - Complexity and abstraction level are too high. Why prepare a showcase -A showcase helps to understand and see chances. -Seeing is believing. -Internal wiki-innovation: Do not discuss. Do. -External sales: Only sell, what you tested or saw successful. -Low risk: Hardly anybody cares if you create a doomed page. © 2008 //SEIBERT/MEDIA GMBH
  • 17. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  • 18. 05 / Statistics for //SEIBERT/MEDIA - Wiki Number of topics 1717 (Main) + ca. 800 Number of registered users 75 Number of changes per month ca. 8.000 (100 per user) Wiki software TWiki (open source, local depl.) Wiki-rollout July 2007 © 2008 //SEIBERT/MEDIA GMBH
  • 19. 05 / Examples of //SEIBERT/MEDIA-Wiki-usage Some examples of widely used wiki-pages at //SEIBERT/MEDIA -Public statistics about wiki-usage and contributions -Template with Wiki-presentation of //SEIBERT/MEDIA (SlideshowPlugin) -Templates for personal quarterly goals -Project management manual and quality management -List of seminars including booking -Information and instructions for new employees -Ideas to improve employee motivation and „soft factors“ -Wishlist for books to order at Amazon -Checklists for employees -Overview and deeplinks for recruiting software CATS -Documentation of processes: „Offene Posten“ © 2008 //SEIBERT/MEDIA GMBH