Practice What You Preach - Showcases from a Corporate Wiki

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//SEIBERT/MEDIA (http://www.seibert-media.net) is a German web agency with over 60 employees and experience since 1996. We started to use our new wiki in July 2007 and have been experiencing a tremendous usage increase and a lot of successes, that I would like to share. Additionally we have collected a couple of good insights, on how to sell a wiki both from an economical perspective and an internal perspective to clients.

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Practice What You Preach - Showcases from a Corporate Wiki

  1. 1. PRACTICE WHAT YOU PREACH - SHOWCASES FROM A CORPORATE WIKI How //SEIBERT/MEDIA uses its wiki and sells wikis to its clients.
  2. 2. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  3. 3. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  4. 4. 01 / Martin Seibert & //SEIBERT/MEDIA Martin Seibert - 29 years old - Diploma in economics - Founder and CEO of //SEIBERT/MEDIA GmbH and 3 daughter companies. - Responsible for consulting and sales. Internal „Wiki-bully“. - Active member of TWiki community //SEIBERT/MEDIA -65 employees -4 core competencies: Consulting, Design, Technologies and Systems -Top100 multimedia agencies (sorted by turnover) -Founded in 1996 © 2008 //SEIBERT/MEDIA GMBH
  5. 5. 01 / CUSTOMERS THAT WE SERVE AND SERVED © 2008 //SEIBERT/MEDIA GMBH
  6. 6. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  7. 7. 02 / Reports are a killer application in Wikis: financial information Whole page © 2008 //SEIBERT/MEDIA GMBH
  8. 8. 02 / The power of reports to steer the behavior of employees Whole page
  9. 9. 02 / The power of reports to steer the behavior of employees Whole page
  10. 10. 02 / Advantages of reports in Wikis Advantages for viewers of reports - Wikis are easy accessible. - Web pages load faster than proprietory applications. - The browser and the wiki are open. This way people can stumble upon reports. Advantages for editors preparing the reports -Manual collection of data can be organized collaboratively. -Collection of data and interpretation can be delegated. -Recurring reports always use last templates -In a structured wiki like TWiki the report can be generated automatically from multiple documents (no screenshots). -Reports can be secured by access rights easily. -Reports can be linked from all places within the reference © 2008 //SEIBERT/MEDIA GMBH
  11. 11. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  12. 12. 03 / Individual design for Kneipp Werke © 2008 //SEIBERT/MEDIA GMBH
  13. 13. 03 / Completely customized TWiki-implementation for ReiseBank © 2008 //SEIBERT/MEDIA GMBH
  14. 14. 03 / Advantages of reports in Wikis A professional and high end design for the surface is a must, because an individual design based on your Corporate Design ... - Improves the usability: „It looks like our intranet.“ - Meets expectations of users. - Helps you to reduce the offered links and features to the focus of your wiki-application. - Is especially important for open source wikis (like TWiki). - Increases the fun for your users (joy of use) - Increases the usage and fights wiki-anti-patterns. - Shows the value, that you lay in your wiki as a company. © 2008 //SEIBERT/MEDIA GMBH
  15. 15. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  16. 16. 04 / Practice what you preach - You always need a showcase Why selling wikis is difficult - Managers do neither understand how Wikipedia nor coporate wikis work - Most managers follow a hierarchical top-down paradigm. - Risks and problems give little chance for a focus on opportunities - Mistrust in colleagues and employees are incompatible with wikis. - Complexity and abstraction level are too high. Why prepare a showcase -A showcase helps to understand and see chances. -Seeing is believing. -Internal wiki-innovation: Do not discuss. Do. -External sales: Only sell, what you tested or saw successful. -Low risk: Hardly anybody cares if you create a doomed page. © 2008 //SEIBERT/MEDIA GMBH
  17. 17. INDEX 01 / MARTIN SEIBERT & //SEIBERT/MEDIA 02 / REPORTS ARE A KILLER APPLICATION IN WIKIS 03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE FOR USABILITY NOT FOR FEATURES 04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED A SHOWCASE 05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE © 2008 //SEIBERT/MEDIA GMBH
  18. 18. 05 / Statistics for //SEIBERT/MEDIA - Wiki Number of topics 1717 (Main) + ca. 800 Number of registered users 75 Number of changes per month ca. 8.000 (100 per user) Wiki software TWiki (open source, local depl.) Wiki-rollout July 2007 © 2008 //SEIBERT/MEDIA GMBH
  19. 19. 05 / Examples of //SEIBERT/MEDIA-Wiki-usage Some examples of widely used wiki-pages at //SEIBERT/MEDIA -Public statistics about wiki-usage and contributions -Template with Wiki-presentation of //SEIBERT/MEDIA (SlideshowPlugin) -Templates for personal quarterly goals -Project management manual and quality management -List of seminars including booking -Information and instructions for new employees -Ideas to improve employee motivation and „soft factors“ -Wishlist for books to order at Amazon -Checklists for employees -Overview and deeplinks for recruiting software CATS -Documentation of processes: „Offene Posten“ © 2008 //SEIBERT/MEDIA GMBH

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