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Case study on junction maw tin


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Case study on junction maw tin

  1. 1. Case Study on<br />
  2. 2. Content<br />Location<br />Decoration<br />Layout<br />Product Line<br />Type of Store and Services<br />Targeted Customers<br />Promotion Activities<br />SWOT Analysis<br />Strategy<br />
  3. 3. Location<br />
  4. 4. Location<br />Lanmadaw Township<br />Behind of the Bahosi Housing<br />Near Shwe Pu Zun Cold and Bakery Shop<br />So many bus lines are passing nearby and bus stops are not far from there<br />There are 8 stories for car parking<br />
  5. 5. Decoration<br />
  6. 6. Decoration<br />Transparent View for the Outsider but just only two floors<br />No Billboards at the outside of the Mall<br />There is a huge LED display for Advertising of the Shopping Mall and the Cineplex<br />Seasonal decoration for both of the inside and outside<br />Inner decoration is the Hall type which you can see the top floor from the bottom<br />This shopping mall has the four layers with two escalators and one transparent elevator<br />Daily films advertise in front of 2 main entrances & every floor near between escalator and elevator<br />
  7. 7. Decoration (Contd)<br />There is a Building Guide Map and the promotion floor at the Ground Floor<br />Five entrances in total, three for the underground and two for the Shopping Mall<br />At the entrance of underground, only one for the City Mart and the other two are for Maw Tin Market<br />There are some branches at the Ground floor and near the elevator<br />Perfect lighting system, and the quite suitable floor area for each<br />Same design for the stalls<br />
  8. 8. Layout<br />
  9. 9. Layout<br />At the ground floor also known as Premium Branded Zone, there are City Mart, Neo Coffee Shop by Coffee Circle and other branded shop <br />At the first floor also know as Young & Trendy Fashion Zone, there are the branded shop for the youth such as Giordano, Bossini, BSX etc. and other various kind of fashion shops<br />At the second floor known as Family and Home Appliance Zone, there are so many shops which sell electronic products, Kids wear and toys, books and etc.<br />
  10. 10. Layout (Contd)<br />At the third floor known as Entertainment and Restaurant Zone, there are Cineplex hall, various kind of restaurant and the recreation center for both of young and adults<br />Nice layout design as grouping the shops base on their specialties<br />Find some stalls along the corridor<br />Some are not by the shop, they only get the floor area and prepare their shops with their creative design <br />The escalators are set up at the same side so the people can go aground the stores at least<br />
  11. 11. Product Line<br />
  12. 12. Product Line<br />There are so many varieties of products and brands <br />Especially for the fashion, foot wears and bag shops<br />But there is no products for sports and their accessories, traditional cloth wears and furniture <br />
  13. 13. Type of Stores and Services<br />
  14. 14. Type of Stores and Services<br />
  15. 15. Type of Stores and Services<br />Most of the shops in this shopping mall provide self-select service<br />Allow to create their satisfied decoration design for the shops<br />Allow to play their choice music within their own shops<br />There is a emergency exit at every floor and has a clear way and view to the exit <br />Music is playing in the shopping mall but we cannot listen clearly<br />
  16. 16. Targeted Customers<br />
  17. 17. Targeted Customers<br />Most of the people are teenagers because of many fashion and branded shops<br />Moreover, the family comes to this mall for their recreation cause of playground and cinema<br />And then this mall persuade the people who want to make shopping and going to the cinema at the same time<br />People from the Bahosi housing, Maw Tin 4th, 5th and 6th streets <br />Then there are People who are coming to ShwePuZun<br />
  18. 18. Promotion Activities<br />
  19. 19. Promotion Activities<br />Now, there is a ThindinGyut festival lucky draw program<br />Each shop in this shopping mall has its own lucky draw and promotion program but which are not directly connected with this mall<br />
  20. 20.
  21. 21. Strengths<br />
  22. 22. Strengths<br />
  23. 23. Weakness<br />
  24. 24. Weakness<br />
  25. 25.
  26. 26. Strategy<br />
  27. 27. Let’s Go<br />
  28. 28. Outside View and Car parking<br />
  29. 29. Ground Floor<br />
  30. 30. First Floor<br />
  31. 31. Elevator, Escalators and Ladder<br />
  32. 32. Second Floor<br />
  33. 33. Third Floor<br />
  34. 34.
  35. 35. Decoration and Layout<br />It has two floors as Ground floor and Underground floor<br />One entrance is at the Ground floor and the other one is at the Underground<br />There are total nine cash counter, four counters for the underground and five counters for the ground<br />But some of which are not operating yet<br />The supermarket trolley and baskets are at each of these two entrance<br />
  36. 36. Decoration and Layout (Contd)<br />The branded cosmetic are placed at the same place which are titled as Beauty & U but outside of the City Mart<br />Shampoo and Hair treatment product are sold at City Mart but not included in Beauty & U<br />At the ground floor, there are Stationary, Baby Care, Pharmacy and Gift accessories<br />At the underground, there are Meats, Vegetables, House Hold Products and Personal Hygiene etc.<br />
  37. 37. Thank You<br />Presented by Group 6<br />