Ståle Lindblad +47 905 905 08 firstname.lastname@example.org @slindblawww.areca.no facebook.com/arecanor @arecanor www.stalelindblad.no Verdiskaping i sosiale medier Markedshøyskolen, 2. november 2012
After a viral social media manhunt that started on Facebook, police have arrested a 22-year-old San Francisco resident for helpingdestroy a $700,000 city bus during a riot after the San Francisco Giants’ World Series win on Sunday night.The post had its desired effect indeed. In less than a day it was shared on Facebook more than 15,000 times, received more than8,000 likes and generated more than 4,000 comments. It also spread on other social channels including Twitter and Reddit, and onlinemedia covered it widely.
Resultat• Opprettet sommeren 2011• Pr. 31.12.2011: 90 nye kunder gjennom FB• Tilsvarer over 2 mill. i økt omsetning• 10-20 nye kunder pr. måned gjennom FB• 336 «likes» på siden (pr. 28.08.12) (Flere nå...)• Kostet < 10.000,-• Bruker 5-10 min. pr dag på FB
Kværner ASA• Øke kunnskapen om Kværner• Tiltrekke nye ingeniører• Kommunisere med egne ansatte