Final presentation

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Final presentation

  1. 1. Digital Strategy By: Alyssa Sliger
  2. 2. Background Info.• History of Forever 21 – Founded in 1984• Annual Revenue of $2.6 billion• 2 stores and many product lines fall under the Forever 21 brand
  3. 3. Target Market• Men and Women• Ages 16-25• High School and College Students• Young Professionals
  4. 4. Marketing Strategies• Social Media• Forever 21 Website• Blogging• Smartphone App
  5. 5. Digital Marketing• Google Analytics• Google AdWords – Forever 21 keywords• Cohesive Digital Strategy – Links to Forever 21 website
  6. 6. Search Engine Optimization• Keyword Searches – Clothing, women’s clothing, men’s clothing, accessories, shoes, etc.• Research Keyword Terms• How do consumers use Google when online shopping?
  7. 7. Social Media• Facebook• Twitter• Instragram• Vine
  8. 8. Budget• Known for not having an advertising budget• For this campaign: – Research budget – Social Media/Blogging Budget – Google AdWords budget
  9. 9. Determining Success• Tracking online purchases• Pathways to Forever 21 website• Success of Google Adwords
  10. 10. Conclusion• Increasing Forever 21 online sales• Increasing online presence• Cohesive digital marketing

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