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BYSLIDESTHATROCK
DAMN
GOOD
ADVICE(fromGeorgeLois)
GeorgeLois
AdvertisingMaster
GeorgeLoisisoneofourheroesandhereisour
favoriteadvicefromtheDamnGoodAdvicebook.
WebelieveGeorge’s
adviceisnotonly
relevantforthe
advertisingindustry
butforpeoplewho
generallywantto
changetheworld!
OUR10FAVORITES
DAMNGOODADVICE
Creativitycansolve
almostanyproblem-
thecreativeact,
thedefeatofhabit
byoriginality,
overcomeseverything.
ALWAYSGOFORTHE
BIGIDEA!
GettingaBig
Ideaisnotan
actof
inspiration,but
ratheroneof
discovery.
Anygreat
creativeidea
shouldstun
momentarily-
itshould
seemtobe
outrageous.
Teamworkmightworkincreatingan
Amishbarn,butitcan’tcreateaBigIdea.
Atrulygreatad
campaignisdrivenbya
BigIdeathatcontains:
1.Amemorableslogan!
2.Amemorablevisual!
Ifittakesmorethan
threesentences
toexplainyour
entrepreneurialidea
tothemoneyguys,
it’snotaBigIdea!
AlwaysdothreethingswhenyoupresentaBigIdea:
1.Tellwhattheyaregoingtosee.
2.Showittothem.
3.Tellthem,dramatically,whattheyju...
Advertisingislikepoisongas.Itshould
bringtearstoyoureyes,unhingeyour
nervoussystem,andknockyouout.
Yourportfolioshould
IGNITE,
PROVOKE,
SHOCK,
KICKASS.
OUR10FAVORITES
DAMNGOODADVICE
NOWWHAT’SYOUR
BIGIDEA?
ONEMORETHING
Ifyou’rereadingthisandyou’reapproaching50
yearsofage,rememberthatoaktreesdonot
produceacornsuntiltheyare50yearsold.
GeorgeLois
www.georgelois.com
PHOTOCREDITS
Inthispresentationwehaveuseda
numberofGEORGELOISphotoswherewe
havenotbeenabletodeterminethe
actualowner.
Weho...
DESIGNBYSLIDESTHATROCK
DAMN
GOOD
ADVICE(fromGeorgeLois)
QUOTESBYGEORGELOIS
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GeorgeLoisisoneofourheroesandhereisour favoriteadvicefromtheDamnGoodAdvicebook. Damn Good Advice

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GeorgeLoisisoneofourheroesandhereisour
favoriteadvicefromtheDamnGoodAdvicebook.

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