Question 3 “Who are your target audience and how will you attract and address them?”
Question 3 - What kind of media institution
might distribute your media product and why?
By Rachel Kirk
What are institutions?
Institutions – These are companies that produce media products for
profit. Examples of these are Bauer media group, IPC media and future
The 3 main media institutions
Bauer - Bauer Media Group is described by the company as a multinational media
company headquartered in Hamburg, Germany which operates in 16 countries
worldwide. Since the company was founded in 1875, it has been privately owned and
under management by the Bauer family.
IPC media - IPC Media , is a wholly owned subsidiary of Time Inc., is a consumer
magazine and digital publisher in the UK, selling over 350 million copies each year.
Future - Future is an award-winning international media group and leading digital
business. Who reach more than 58 million international consumers a month. We
hold leading positions in Technology, Photography, Creative & Design, Games, Film,
Music, Women’s Creative, Sport and Auto.
As these were the 3 main popular institutions I decided
to find out more about them as I decided this would
help me with my research and with answering the
question, I also did this to see if any of these media
groups would be suitable with my Indie magazine.
Bauer Media group
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group
is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.
Bauer media are a large company, they have big brands which would mean that my magazine would get more
attention than it would do being with a smaller niche publisher.
Our business is built on influential media brands with millions of personal relationships with engaged readers and
listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand
platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us
advantages over pure play magazine or radio competitors.
Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including:
With more than 60 iconic media brands, as the UK's leading consumer magazine publisher they
engage with 26m UK adults - almost two thirds of UK women and 42% of UK men.
IPC Media have three publishing divisions; IPC Connect, IPC Inspire and IPC Southbank. IPC Connect, is their mass
market women's division comprises famous women's weeklies including:
Now, Chat and Woman
TV entertainment brands including What’s on TV, TV Times and TV & Satellite Week and the good to know network
Their men’s portfolio, IPC inspire, has a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and
Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME
IPC Southbank is IPC Medias up market women’s division and comprises luxury fashion brands including Marie Claire and
InStyle, lifestyle brands including woman&home and Essentials and home interest brands including Ideal Home, Living e.t.c
Future media publishing company
Future is an award-winning international media group and leading digital business. They reach more
than 58 million international consumers a month. They hold leading positions in Technology,
Photography, Creative & Design, Games, Film, Music, Women’s Creative, Sport and Auto..
Last year they sold more than 19 million magazines, that’s 37 magazines every minute. Their most
well-known brands include
The Official Magazine. Future also exports or syndicates over 218 publications to 82 countries, making
us the UK’s number one exporter and licensor of magazine content.
Indie magazine publishing groups
plastic media is a fashion/music/lifestyle publishing
housefounded in 2003 by Kira Stachowitsch and Clemens
They own internationally renowned magazines such as INDIE,
INDIE English Edition and material girl which are distributed
worldwide and available at the best newsagents and most
important national and international chain stores.
This is the sort of company that would publish my music
magazine because they already publish indie magazines so it
would be very suitable for my music magazine.
Plastic media would be the media insitution that would suit my
magazine because they already publish the mainstream indie