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PRESENTATION BY
MERLIN PRINCY P
MBA A
AMANCIO ORTEGA:
.Amancio Ortega, the 86-
year-old Spanish founder
of clothing retailer Zara,
is worth around $54
billion.
•Ortega owns 59% of
Inditex, the world's
largest clothing retailer.
Besides Zara, he owns
Pull&Bear, Bershka,
Massimo Dutti,
OVERVIEW:
• ZARA is a multinational retail clothing chain
• Flagship brand of the Indiex group
• 6500 stores in 88 countries
• 21 stores in INDIA in 11 cities
• Produces over 450 million items per year
• In may 2021,zara launched its 1st beauty line
• ZARA prices are less expensive comparing to
other luxury brands
• No lable ,No advertisement is there ultimate
strategy
IMPORTANT FEATURES:
01
CORE VALUES:
BEAUTY
CLARITY
FUNCTIONALITY
SUSTANABILITY
02
SLOGAN:
“LOVE YOUR
CURVES”
WE ALL HAVE
CURVES
03
PRODUCTS:
•Clothing
•Accessories
•Footwear
•Swimwear
•Beauty
04
COMPETITORS:
•H&M
•Forever 21
•Boohoo
•Mango
•Marks and
Spencers
IMPORTANT FEATURES:
01
CORE VALUES:
BEAUTY
CLARITY
FUNCTIONALITY
SUSTANABILITY
02
SLOGAN:
“LOVE YOUR
CURVES”
WE ALL HAVE
CURVES
03
PRODUCTS:
•Clothing
•Accessories
•Footwear
•Swimwear
•Beauty
04
COMPETITORS:
•H&M
•Forever 21
•Boohoo
•Mango
•Marks and
Spencers
IMPORTANT FEATURES:
01
CORE VALUES:
BEAUTY
CLARITY
FUNCTIONALITY
SUSTANABILITY
02
SLOGAN:
“LOVE YOUR
CURVES”
WE ALL HAVE
CURVES
03
PRODUCTS:
•Clothing
•Accessories
•Footwear
•Swimwear
•Beauty
04
COMPETITORS:
•H&M
•Forever 21
•Boohoo
•Mango
•Marks and
Spencers
IMPORTANT FEATURES:
01
CORE VALUES:
BEAUTY
CLARITY
FUNCTIONALITY
SUSTANABILITY
02
SLOGAN:
“LOVE YOUR
CURVES”
WE ALL HAVE
CURVES
03
PRODUCTS:
•Clothing
•Accessories
•Footwear
•Swimwear
•Beauty
04
COMPETITORS:
•H&M
•Forever 21
•Boohoo
•Mango
•Marks and
Spencers
Strengths
•Fashionable
clothing
•Global reach
•Brand valuation
•Fast and efficient
production
•Affordable prices
•Spacious stores
•Visual
merchandising
•Sustainable
manufacturing
Weaknesses
•Inadequate
supply chain
•Limited
advertising
•Insufficient
product
information
Threats
•Fast fashion
competition
•Imitations
•COVID-19
pandemic
Opportunities
•Wide global
market
•Online
channels
•Creating a
trademark
design
THANK YOU

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ZARA.pptx