SlideShare a Scribd company logo
Zappos Shows How
Employees Can Be Brand-
Builders
◎ Zappos takes pride in having a free, tightly-knit culture. This culture shows
in the way employees or “Zapponi Fans” can tweet about their day-to-day
operations.
◎ As long as it is about the employees, it deserves a spot in the EyeZapp –
Zappos’ official Twitter page for employee advocates – with the hashtag
#CompanyCulture.
◎ As a result, the Zappos can attract not only customers but potential
employees who wish to become part of the company culture.
◎ To inspire employees to participate, the company also keeps a leaderboard
that lists the top performing employees in social media.
Zappos employee advocacy
Zappos employee advocacy
Zappos employee advocacy
◎ Share the right content with employees
◎ Help them to schedule it on social media
◎ Save time and create a great brand online
Check out Amplispot for your employee Advocacy planning
Thank You !
Any questions?
You can connect with me on LinkedIn or drop me a
message at tom@amplispot.com and do visit our
website at www.amplispot.com
Credits
Special thanks to all the people who made and released these awesome resources for free:
◎ Presentation template by SlidesCarnival
◎ Photographs by Unsplash & Death to the Stock Photo (license)
◎ Dark wood background by The pattern library

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Zappos employee advocacy

  • 1. Zappos Shows How Employees Can Be Brand- Builders
  • 2. ◎ Zappos takes pride in having a free, tightly-knit culture. This culture shows in the way employees or “Zapponi Fans” can tweet about their day-to-day operations. ◎ As long as it is about the employees, it deserves a spot in the EyeZapp – Zappos’ official Twitter page for employee advocates – with the hashtag #CompanyCulture. ◎ As a result, the Zappos can attract not only customers but potential employees who wish to become part of the company culture. ◎ To inspire employees to participate, the company also keeps a leaderboard that lists the top performing employees in social media.
  • 6. ◎ Share the right content with employees ◎ Help them to schedule it on social media ◎ Save time and create a great brand online Check out Amplispot for your employee Advocacy planning
  • 7. Thank You ! Any questions? You can connect with me on LinkedIn or drop me a message at tom@amplispot.com and do visit our website at www.amplispot.com
  • 8. Credits Special thanks to all the people who made and released these awesome resources for free: ◎ Presentation template by SlidesCarnival ◎ Photographs by Unsplash & Death to the Stock Photo (license) ◎ Dark wood background by The pattern library