SlideShare a Scribd company logo
YouTube Vs. Facebook
Which is better for your content?
Muhammad Sayed
Social Media Team Leader
Wuzzuf.net & Forasna.com
Why Listen?
13K => 200K Subscribers 1.4M => 42M YouTube Views
Why do we need video content?
6 Awesome Facts about
Video Content
6 Awesome Facts about Video Content
22 Billion Video views Daily!
8 Millions 10 Millions 4 Millions
6 Awesome Facts about Video Content
1/3 of all online activity is
spend Watching Videos
6 Awesome Facts about Video Content
1 Minute
Video = 1.8 Million
Words
6 Awesome Facts about Video Content
5 Million years 1 Month
2019
Videos Posted
Globally
6 Awesome Facts about Video Content
100 Million hours of videos Watched
Per day!
6 Awesome Facts about Video Content
300 hours of Videos Uploaded
Per Minute!
~ 432,000 hours every day
Which platform will get me more views?
vs.
Why do we need an objective?
Types of objectives
User behavior in each platform
Types of content
What if content and objective don’t match?
Best platform for each objective/content
YouTube Pros & Cons
*Property of :https://www.facebook.com/xteam.eg/
YouTube Pros & Cons
Facebook Pros & Cons
Facebook Pros & Cons
Does posting on multiple platforms hurt my views?
What’s Next?
How to make your decision strategically?
Visit WUZZUF Booth to get your handouts :)
References
1- https://www.xteam.com.eg/ramadan2017/
2- https://www.thinkwithgoogle.com/marketing-resources/youtube/build-a-content-plan/
3- http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/
4- http://www.dailyrindblog.com/facebook-vs-youtube-best-video-campaign/
5- http://www.businessinsider.com/facebook-vs-youtube-2016-1
6- http://www.adweek.com/digital/mediakix-time-spent-social-media-infographic/
7- https://moz.com/blog/facebook-vs-youtube
8- http://www.rendrfx.com/video-marketing-statistics
9- https://www.slideshare.net/sesobeeh/intro-to-youtube-creators-playbook-by-muhammad-sayed-rashad-axeer-studio
10- https://creatoracademy.youtube.com/page/education
11- https://www.facebook.com/business/learn/facebook-create-ad-video-ads
Thanks!

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YouTube Vs. Facebook: Which is better for your content?

Editor's Notes

  1. YouTube 108M hours/day