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Youth Unemployment
Organisation
The organisation that I will be representing is the Youth Employment UK.
General aim of idea
To raise awareness for youth unemployment.
How it is effecting young people’s lives.
How it’s effecting the country.
How young people desperately need jobs
Target Audience
Primary audience are people aged between 16 – 19
Secondary audience are people aged between 20 - 24
Male & Female
Social Class D & E
Secondary and Primary research
◦ Secondary research
◦ Articles
◦ Videos
◦ Images
◦ Primary research
◦ Questionnaire
◦ Focus Group
Message
Young people have a hard time getting jobs.
Form and style of advert
The form of advert will be a documentary.
The style of advert will be realism.
Distribution
ASA/OFCOM

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Youth Unemployment

Editor's Notes

  1. This organisation supports the growing numbers of young people (Age 16-24) not in employment.
  2. My primary audience are people aged between 16 – 19 because youth unemployment effects them the most since they are at a young age and are starting to experience getting jobs. My secondary audience are people aged between 20 – 24 because even though people between these ages may have a job, it still effects the rest of them as they are struggling to keep a job or get a job. The social class for my audience is D & E because it revolves around them both as social class D revolves around skilled workers but can barely get a job and social class E are unskilled workers who cannot get a job.
  3. In my primary research, I held a questionnaire and I found out that the young people aged from 16 – 17 are still in some type of education and a few have a part time job and the rest don’t. In my focus group, I found out that only one person has a part time job and works certain hours while the others have no job at all. In my secondary research, I read articles and I found out that the youth unemployment rate is at 14.4% and that 43,000 young people aged 16-24 were unemployed in November to January 2015.
  4. I want to have the idea of realism to show how hard it is to get a job at a young age.
  5. I will distribute my advert on Channel 4, E4 & ITV. I will distribute my advert on YouTube, Facebook and Twitter.
  6. Harm and offence