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YOUR
OWN
PERSONAL
SOCIAL
MEDIA
POLICY
Tips on developing digital identity
from @paulbromford
70% of recruiters have changed
their minds about an applicant
based on social media profile
Protect your Social CV
Company
social media
policy
can encourage
uniformity
This is about
YOUR brand

YOUR story
What’s
your
personal
social media
strategy?
What do YOU
want to be known
for?
Do you want to be
a thought leader?
Or do you want to be a Social
CEO?
Or do want to be known for posting funny cat pictures?
Be clear in your profile what followers or fans can expect
As a general rule

Don’t say anything on
social media you
wouldn’t say to your
boss’s face
But don’t be afraid to
divide opinion…

If you’re not provocative in
some way, how can you
possibly stand out to inspire
someone else?
– Brian Solis
Don’t constantly talk about yourself. It’s 8 part
others , 2 parts you. Otherwise you just bore
people
Never
engage trolls or
argue with
others

No-one wins
Almost 40 per cent of UK employees criticise their workplace online

Don’t be one of them
What’s your follow back policy?
Follow everyone and risk appearing desperate
for approval
Follow a small percentage of your followers and
risk appearing aloof and elitist
It’s fine to automate
some of your posts
Just be around to join in the
conversation
Don’t be a robot
Always share
great content
and credit
sources

Everybody
loves a
sharer…
It’s also
the quickest
way to
build a following
(via Shirley Ayres)
Be clear how
much you mix personal and
private or whether you
separate them to different
networks

But being serious all the time
can be awfully dull
A four word
social media
policy
we can all follow
(via Charlie Brooker)
(via Aatif Bokhari)
YOUR
OWN
PERSONAL
SOCIAL
MEDIA
POLICY
Read the blog version here

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Your Own Personal Social Media Policy