SlideShare a Scribd company logo
#WE LIT UP
TOMORROW
IDEA
• Shines on the way foward
- with information and sustainbility
• It grows and evolve just as SME can
• Only 23% is communicating internaly an 13% externaly.
• We do not get lost in the dark. -> We see where we go.
E – light it up
S – annoucing
packages
• Social / show
• Recycled materials
- What is ESG
- Simple quiz
- brooch
• CEO‘s, influencers, public personas
S - online
• #RozsvitimeZitrek
• Partners that were part of the light it up will share that they
participated – they are the fireflies
+ their current goal (to inspire others)
- creating fear of missing out
• People that recieved packages can find out and tell other if they are
fireflies too – natuarily becoming memberes
Dating site
• QR code
• Short introduction of this campain
- link to ZKL website
- list of fireflies
• Share your vision and strugles
-> meet
-> cooperate
Fireflies
G – results
• Governent
• After 1-2 months
• Poster on Národní muzeum:
- amout of new fireflies
- what they achieved so far
TIMELINE
LIGHT IT UP
ONLINE
OFFLINE
SOCIALS
RESULTS
- CEO
- Influencers
- Public personas
WEBSITE
E S G
WHAT - IDEA
WHY – WHAT WE WANT
ACCOMPLISH
HOW – ESG
We want to introduce SMEs to ESG
and its benefits.
Let public know about this topic
throught symbol of fireflies.
We wish to convince 1000 SMEs to
join ESG movement.
To create sustaibile enviroment,
long run competitiveness and
better connection.
E – Light it up
- Catch the attention of public and
SME with lights out event on partners
buildings and Národní muzeum.
S– Offline
- Delivery of annoucing packages to
important personas.
- Online
- Usage of socials, influencers and
#RozsvitimeZitrek.
- Creation of website:
- to inform and connect
new and already existing
fireflies.
- to inform about Light it
up and ESG
G– Results
- public sharing of results whole
campain on Národní muzeum
Thank you for
your attention

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Young Lions CZ 2023 | PR 05

  • 2. IDEA • Shines on the way foward - with information and sustainbility • It grows and evolve just as SME can • Only 23% is communicating internaly an 13% externaly. • We do not get lost in the dark. -> We see where we go.
  • 3. E – light it up
  • 4. S – annoucing packages • Social / show • Recycled materials - What is ESG - Simple quiz - brooch • CEO‘s, influencers, public personas
  • 5. S - online • #RozsvitimeZitrek • Partners that were part of the light it up will share that they participated – they are the fireflies + their current goal (to inspire others) - creating fear of missing out • People that recieved packages can find out and tell other if they are fireflies too – natuarily becoming memberes
  • 6. Dating site • QR code • Short introduction of this campain - link to ZKL website - list of fireflies • Share your vision and strugles -> meet -> cooperate Fireflies
  • 7. G – results • Governent • After 1-2 months • Poster on Národní muzeum: - amout of new fireflies - what they achieved so far
  • 8. TIMELINE LIGHT IT UP ONLINE OFFLINE SOCIALS RESULTS - CEO - Influencers - Public personas WEBSITE E S G
  • 9. WHAT - IDEA WHY – WHAT WE WANT ACCOMPLISH HOW – ESG We want to introduce SMEs to ESG and its benefits. Let public know about this topic throught symbol of fireflies. We wish to convince 1000 SMEs to join ESG movement. To create sustaibile enviroment, long run competitiveness and better connection. E – Light it up - Catch the attention of public and SME with lights out event on partners buildings and Národní muzeum. S– Offline - Delivery of annoucing packages to important personas. - Online - Usage of socials, influencers and #RozsvitimeZitrek. - Creation of website: - to inform and connect new and already existing fireflies. - to inform about Light it up and ESG G– Results - public sharing of results whole campain on Národní muzeum
  • 10. Thank you for your attention