SlideShare a Scribd company logo
Jiří Jón / Nydrle
Barbora Poláková / Inspiro Solutions
What is Transparency International
?„I have heard it somewhere, but I
don´t know what they exactly do…“
Low awareness
„I haven't seen any results.“
People don't believe in it
„I had no idea that I could support this
organization, how could I do that?“
Not effective contribution process
How to save the situation
Low awareness
People don't believe in it
Not effective contribution process
?Introduce the organization to the public, show
the abilities and activities.
Show the achievements, results and the hard
data.
Optimize the contribution channels.
Enlighten tunnels
with us !
How to enlighten the tunnel
Installation:
Tunnel located
in high traffic
area
See hard data, real results
and achievments:
0100011101 01101010101
011001 00 011001 00
1 01 0010…
Be part of it!
Contribute!
500 000 ,-
Online:
Remarketing
Direct mailing
Website redesign
Cause progress tracker
=
Inspiration for cause progress tracker
www.rekonstrukcestatu.cz
Possibility to contribute to a certain cause
and see the actual progress
Why this concept?
Raising the
awareness
Efficiency
Maximizing the
income
Expected budget
Media Budget
Installation of tunell 25%
Remarketing 20%
Direct mailing 20%
Website redesign and
Cause progress tracker
35%
TOTAL BUDGET 100 000,-
Usage of volunteers and partners to decrease
the costs.
Thank you for enlightening
with us !

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Yl2013media 12 nydrle_digitaltym1

  • 1. Jiří Jón / Nydrle Barbora Poláková / Inspiro Solutions
  • 2. What is Transparency International ?„I have heard it somewhere, but I don´t know what they exactly do…“ Low awareness „I haven't seen any results.“ People don't believe in it „I had no idea that I could support this organization, how could I do that?“ Not effective contribution process
  • 3. How to save the situation Low awareness People don't believe in it Not effective contribution process ?Introduce the organization to the public, show the abilities and activities. Show the achievements, results and the hard data. Optimize the contribution channels.
  • 5. How to enlighten the tunnel Installation: Tunnel located in high traffic area See hard data, real results and achievments: 0100011101 01101010101 011001 00 011001 00 1 01 0010… Be part of it! Contribute! 500 000 ,- Online: Remarketing Direct mailing Website redesign Cause progress tracker =
  • 6. Inspiration for cause progress tracker www.rekonstrukcestatu.cz Possibility to contribute to a certain cause and see the actual progress
  • 7. Why this concept? Raising the awareness Efficiency Maximizing the income
  • 8. Expected budget Media Budget Installation of tunell 25% Remarketing 20% Direct mailing 20% Website redesign and Cause progress tracker 35% TOTAL BUDGET 100 000,- Usage of volunteers and partners to decrease the costs.
  • 9. Thank you for enlightening with us !