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Travel Writers and Bloggers Sheila Scarborough Tourism Currents
You Want Them Talking About You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How writers work: pitch to print ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How writers work: pitch to print ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How writers work: pitch to print ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is pitch to print different online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can you reach writers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can you reach bloggers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You’ve found them, but…. don’t be “that guy” Courtesy Hamed Saber Flickr CC
Jurassic PR tactics ,[object Object],[object Object],[object Object],Courtesy a2gemma at Flickr Creative Commons
Press trips – Jurassic PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogger Press Trips Hutchinson KS (courtesy BJMcCray Flickr CC) Kauai, HI (courtesy Culinary Media Network Flickr CC)
Bloggers are a different breed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coverage: print vs. online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are they already talking online? Grow some listening ears (courtesy AdamSelwood at Flickr)
How to listen online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sheila Scarborough ,[object Object],[object Object],[object Object]

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Working with Travel Writers and Bloggers

  • 1. Travel Writers and Bloggers Sheila Scarborough Tourism Currents
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  • 9. You’ve found them, but…. don’t be “that guy” Courtesy Hamed Saber Flickr CC
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  • 12. Blogger Press Trips Hutchinson KS (courtesy BJMcCray Flickr CC) Kauai, HI (courtesy Culinary Media Network Flickr CC)
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  • 15. Are they already talking online? Grow some listening ears (courtesy AdamSelwood at Flickr)
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Editor's Notes

  1. Who I am as a writer ** So naïve about magazine writing, was surprised when I got a check from US Naval Institute Proceedings ** I took myself to school to learn freelancing Yudkin book, Renegade Writer ** Still do print work, but prefer to publish online Constant battle to convince my editors that such work, done right, has huge value ** Last week launched Tourism Currents
  2. What we’ll cover today
  3. What I’m thinking about as I pitch an article/send a query Editors want to know: ** Is this the right topic…. ** ….At the right time…. ** Is this the best writer to do it?
  4. Got the assignment – now what? Spoonfeeding = too much help, too much rah-rah for the article Lets talk comps, including “media rate”
  5. Print takes awhile Donut was a “rush job,” as was Battleship TX A year from pitch to print for Finding True Florida Was worried coffee shop would go out of business Eureka Springs also about a year, went from 1200 words to 400 due to “mag format changes.” TX drag racing took over a year since 2 races to cover
  6. Searchable, archivable, forever. Links are the coin of the realm. So many ways for people to find it, but you must provide the breadcrumbs.
  7. You can’t “buy a list” There’s a whole community ecosystem online. Twitter Search – we’ll see in How to Listen
  8. Know who you’re talking to Read their work Don’t blast with emails Bonus points if you never use ALL CAPS in a subject line Interact on their blogs, on Twitter, FIRST
  9. OMG, that plate!
  10. Hutchinson was a great use of the press trip Hawaii was successful as well, but forced-march nature sucked a lot of the creativity opportunity out of it.
  11. Bloggers on my blogger press trips didn’t really understand the terms “press trip” or “fam tour.”
  12. Facebook: as of today, 300 million users One of the fastest-growing Facebook demographics is women over 55