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Word Up – it’s the code word… Defra and WordPress Simon Everest
Defra online: A brief history… Inherited websites from MAFF and DETR Mix of static content and bespoke apps Mixed ownership, shared between comms/marketing, library, policy and IT No clear content strategy; organisation-driven, limited customer focus
Introduction to WordPress First steps into Ministerial blogs, inherited from DCLG… soon transferred to FCO New Minister, new blog, but no platform… WordPress Cheap 3 rd  party host, some DNS changes and a rudimentary hacked theme – online within a week
 
Brave new world by 2009… Recognised that… other Departments were doing good things with WordPress, beyond blogging (particularly DIUS/BERR, now BIS) we could do the same, with proven host and existing WordPress platform First steps into digital engagement with WordPress – Food 2030 – with a copycat Commentariat theme
 
Consolidation Successfully used WordPress for increasingly high profile activities Integrated Commentariat into new Defra templates for consistent user-experience Refined ‘behind the scenes’ approach, focus on moderation skills with policy colleagues
 
 
Expansion Tentative steps into WordPress as a CMS Worked with Puffbox to develop microsites for the UK Location Programme and Science Advisory Council Press Office keen to develop their role online – 1 st  attempt at a media centre BIS ‘interim’ WordPress site planted seed of an idea…
 
 
All change… May 2010 Agreement from Management Board to launch of interim site, ‘freeze’ of old site Interim site in preparation for ‘machinery of government’ changes - WordPress Shared infrastructure, hosted by Cabinet Office/Steria/TheClub Contained news, speeches, statements, and new policy only
 
From a small seed… Decision taken to move corporate website to WordPress agreed with Management Board Our vision… Small core site, centrally managed, high-quality content matching customer and business priorities Modular construction, with dedicated themes for defined content types, and ability to devolve low value or narrow audience content publishing Flexible and rapid development to match Departmental requirements
Making it happen Commissioned Puffbox to develop theme Commissioned new content, edited by in-house DirectGov and Biz Link editors Began search for hosting solution Began planning for major DNS changes Began communicating change to Department
Hosting Hosting options from IBM (our IT supplier), Steria/TheClub and FCOS considered Tight timeline to move from ‘temporary’ host required expedited decision-making… FCOS chosen on combination of cost and ‘fit’ with requirements: closest match with 3 rd  party ISP equiv, but consistent with ‘shared services’ in government approach
Content development Very limited migration… new content structured around customers, and where possible, business priorities embedded Top line information – to be kept brief, in a common structure – 130 pages (so far) Top down, not bottom up ‘ Old’ static site locked prior to archival
Go live Moved from Steria to FCOS on 4 October Currently at ww2.defra.gov.uk ‘ Core’ site and media centre themes fully functional Site responsive, easy to manage  Very different to working in Dreamweaver – BETTER!
 
Future plans Move static site to archive.defra.gov.uk and reclaim  www.defra.gov.uk New theme for ‘publications’ Integration of ‘commentariat’-style sites Comment-based feedback Devolved publishing Leverage WordPress core functionality, not just replicate what we had before…
The end Any questions?

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Word up simon everest - defra final - no animation

  • 1. Word Up – it’s the code word… Defra and WordPress Simon Everest
  • 2. Defra online: A brief history… Inherited websites from MAFF and DETR Mix of static content and bespoke apps Mixed ownership, shared between comms/marketing, library, policy and IT No clear content strategy; organisation-driven, limited customer focus
  • 3. Introduction to WordPress First steps into Ministerial blogs, inherited from DCLG… soon transferred to FCO New Minister, new blog, but no platform… WordPress Cheap 3 rd party host, some DNS changes and a rudimentary hacked theme – online within a week
  • 4.  
  • 5. Brave new world by 2009… Recognised that… other Departments were doing good things with WordPress, beyond blogging (particularly DIUS/BERR, now BIS) we could do the same, with proven host and existing WordPress platform First steps into digital engagement with WordPress – Food 2030 – with a copycat Commentariat theme
  • 6.  
  • 7. Consolidation Successfully used WordPress for increasingly high profile activities Integrated Commentariat into new Defra templates for consistent user-experience Refined ‘behind the scenes’ approach, focus on moderation skills with policy colleagues
  • 8.  
  • 9.  
  • 10. Expansion Tentative steps into WordPress as a CMS Worked with Puffbox to develop microsites for the UK Location Programme and Science Advisory Council Press Office keen to develop their role online – 1 st attempt at a media centre BIS ‘interim’ WordPress site planted seed of an idea…
  • 11.  
  • 12.  
  • 13. All change… May 2010 Agreement from Management Board to launch of interim site, ‘freeze’ of old site Interim site in preparation for ‘machinery of government’ changes - WordPress Shared infrastructure, hosted by Cabinet Office/Steria/TheClub Contained news, speeches, statements, and new policy only
  • 14.  
  • 15. From a small seed… Decision taken to move corporate website to WordPress agreed with Management Board Our vision… Small core site, centrally managed, high-quality content matching customer and business priorities Modular construction, with dedicated themes for defined content types, and ability to devolve low value or narrow audience content publishing Flexible and rapid development to match Departmental requirements
  • 16. Making it happen Commissioned Puffbox to develop theme Commissioned new content, edited by in-house DirectGov and Biz Link editors Began search for hosting solution Began planning for major DNS changes Began communicating change to Department
  • 17. Hosting Hosting options from IBM (our IT supplier), Steria/TheClub and FCOS considered Tight timeline to move from ‘temporary’ host required expedited decision-making… FCOS chosen on combination of cost and ‘fit’ with requirements: closest match with 3 rd party ISP equiv, but consistent with ‘shared services’ in government approach
  • 18. Content development Very limited migration… new content structured around customers, and where possible, business priorities embedded Top line information – to be kept brief, in a common structure – 130 pages (so far) Top down, not bottom up ‘ Old’ static site locked prior to archival
  • 19. Go live Moved from Steria to FCOS on 4 October Currently at ww2.defra.gov.uk ‘ Core’ site and media centre themes fully functional Site responsive, easy to manage Very different to working in Dreamweaver – BETTER!
  • 20.  
  • 21. Future plans Move static site to archive.defra.gov.uk and reclaim www.defra.gov.uk New theme for ‘publications’ Integration of ‘commentariat’-style sites Comment-based feedback Devolved publishing Leverage WordPress core functionality, not just replicate what we had before…
  • 22. The end Any questions?

Editor's Notes

  1. Farther and faster!