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KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
UX & PM
CAREER PATHS
Karen Donoghue and Laura Holly
Women in Tech at Tufts University 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Hello, I’m Karen
● Founder of global user experience
design practice HumanLogic
● Developer of the Local Haze app
● Career in technology in Product
Design and UX Design
● Author of two business books on UX
● MS MIT Media Laboratory
● Tufts BSCS, taught in CS dept
https://www.linkedin.com/in/kdonoghue/
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
9/11/2021
3
Hello, I’m Laura
Companies
• Olympus Medical
• Image Stream Medical
• Lantern Hill Group
• Philips Medical
• Brix Networks
• …
Roles
• Software Engineer, Architect
• Product Management, product marketing
• Innovation and Market Development
• Corporate Marketing
• Business owner/leader
• Consulting
MIT | MBA – General Management
Smith College | BA psychology / CS
Education
• BPMA Mentor Program
• Sport training my German Shepherds
Skills / Interests
• SaaS, software business models
• Medical device
• Healthcare IT
• Machine Learning, data insights
• Intrapreneurship
https://www.linkedin.com/in/lauraholly/
Outside of work
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
PRODUCT
What does it mean?
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
SHIP
Designing, building and shipping products
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Product careers
● Product Management (PM)
● User Experience (UI/UX)
● Engineering
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
What’s involved in shipping a new product?
Imprivata Cortext is a secure
communications platform for
healthcare and allows physicians,
nurses, and patients to connect,
communicate, and collaborate
securely from any workstation or
mobile device.
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Product Management key at each phase in product
realization
Ideation Assessment
Release
Planning
Execution Availability Launch
Product Management
Research & Development
Internal stakeholders - sales,
marketing, executives...
Regional
Marketing
Lifecycle
UX & Design
Users, key opinion leaders
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
What is User Experience (UI/UX) in the real world?
● Envisioning products from the POV
of the end user
● Designing new products or
improving existing ones
● Working and navigating against
constraints (pre-existing products,
organizational, etc)
● UI is what the user interacts with, UX
is the entire experience of the
product to achieve some value
Many form factors:
○ Phones
○ Laptops
○ Tablets
○ Robots
○ Pens
○ Glasses
○ Wearables
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
What does a product manager do IRL?
It depends….
• Type of company
• Size of company
• Type of industry
• Phase of product life cycle
• Your supporting cast
But you always know:
• Your product
• Your users
• Your market
• Your competition
Better than anyone else
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
For a Product Manager, no two days are the same...
•Writing, reviewing technical documentation or user-facing collateral
•Validation testing
•Making go-no go decisions - ship, end of life, read to incubate
•Communication - bug triage, scrum dailies, cross functional team
•Creating, reviewing wireframes, conceptual models
•Backlog development, grooming, roadmap management
•Sales ride-alongs, customer futures presentations
•Pitching new product idea to the CEO
•Developing/delivering sales training
•Running advisory boards
•Supporting, speaking at trade shows
•Evangelizing to press, influencing KOLs
Tactical
Strategic
Internal
External
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Crowdsources air quality
sensor readings worldwide
and rates sensor accuracy.
Target users are consumers
who are also citizen scientists.
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Particulate Matter < 2.5 micrometers in
diameter pose a risk to health
Source:EPA Source: © Encyclopédie de l’Environnement
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Who is the user of your product?
WHO
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Consumers that are also technical citizen
scientists
END USERS
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Frustrations and pain points
“I have a family member with asthma.”
“I am concerned about my local air quality.”
PERSONA
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Conduct user research (UXR) by interviewing people
Photos: Robert McCarthy
● Spend time with end users
● Ask open-ended questions about
their needs and workflows
● Observe how they use the product
● Identify problems and propose
solutions
● Advocate for users’ needs
● Prove/disprove persona hypotheses
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Foundation of Product Management
User needs
• Who…specific person(a)
• What…does the user need to do, including
context?
• Where … is the user physically or virtually?
• When …how often will the user need to do
this?
• Why … is this important to the user?
• Best Alternative …what does user use
today? Workaround?
*Supporting evidence….pictures, mock-ups, research
reports, competitive product screens
Priority
• Impact of doing/not doing
• Who wants this?
• Would they buy it? How many?
• Feasibility?
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Many roles in User Experience discipline
● UX Design (UI Design)
● Interaction Design
● User Experience
Research (UXR)
● Visual Design
● Product Design
● Motion Design
● UX Engineer - e.g. front end
development (Prototyper)
● Branding
● Content Strategy
● “Growth” UX Designer (new)
“I see UX increasingly as synonymous with Product Design, and
see Product Management and Product Design under one Product
Experience umbrella.”
BOB GOODMAN, SVP OF PRODUCT, VIRGIN PULSE
TUFTS ALUM
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Just as many in Product Management
• Depends on the industry and
focus of the role:
• Upstream marketing
• Strategic marketing
• Product marketing
• Category or brand manager
• Solution, offering manager
• Marketing manager
• Innovation manager
• Product owner vs. product
manager
Executive
Management
Individual Contributor
Entry Level
▪ Vice President, Product Management
▪ Chief Product Officer
▪ Head of Product
▪ Senior Director, Director Product
Management
▪ Group Manager, Product Management
▪ Product Line Manager
▪ Junior Product Manager
▪ Associate Product Manager
▪ Product Associate, Specialist, Analyst
▪ Intern
▪ Principle, Senior, PM
▪ Technical PM
▪ Product Ops Mgr
▪ Onboarding Mgr
▪ Product Owner
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Associate Product Manager - Urology
• Implement business plans for Urology products for Benign Prostatic Hyperplasia (BPH) and Non-
Muscle Invasive Bladder Cancer (NMIBC)
• Become product and procedure expert in BPH, NMIBC
• Support forecasting, sales tracking, product launches, customer relationship management, product
lifecycle management, internal and external promotional activity.
• Develop collateral, sales training, competitive analysis, technical support, and clinical study
support.
• Communicate market needs for development of new products
• Experience: Bachelor's degree in Marketing, Business, or related field.
• 2-3 years experience in product development or applications support.
• Work in OR/clinical environment on occasion
Medical Product Management – Entry Level
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Medical Product Management – Individual Contributor
Product Manager - Medical Imaging
• Manage day-to-day activities for product portfolio of OR & Office video systems, accessories
• Support product realization activities and deliverables throughout the stage gates with minimal
direction. New product development and lifecycle management.
• Monitor sales forecasts, monitor trends including competition, procedural,
reimbursement,emerging technologies.
• Develop relationships and work closely with health care professionals in clinical situations
• Maintain expertise as the product and clinical specialist by attending procedures, courses,
shows; facilitate design and implementation of clinical studies and white papers
• Experience: Bachelor's degree in business, economics, marketing, engineering, or related field
required. Master's / MBA preferred. 3+ years related experience. 1+ years in new product
development or new product introduction
• Ability to travel domestically and internationally up to 30%, occasional evening/weekend work
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Medical Product Management – Sr. Contributor/ First Line Mgr
Sr Global Product Manager – Digital Products
• Develop deep knowledge of customer needs and market landscapes in existing and
emerging markets. Lead voice of customer, product development and introduction, PLM.
• Highly independent execution of all upstream marketing responsibilities in pre-
commercial development of novel software systems and applications.
• Inform on new technology opportunities for R&D development and partnership.
• Drive business through regular interfacing with regional marketing, healthcare
professionals, outside vendors.
• Strategic planning - budgets, timelines, risk assessment, progress, and risk mitigation
• Experience: Bachelor's degree in engineering, or related STEM field required. 7+ years
related experience. 10+ years of business experience.
• MBA or other graduate-level degree strongly preferred. Ability to travel domestically and
internationally 30-40%
• Regular virtual meetings with global colleagues in early morning/evenings.
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
To Explore Careers in Product Management at Olympus Medical
Spring ‘22 coop and intern
openings posted this fall!!
https://careers.olympusamerica.com
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Important skills in UX Design
● Listening and having empathy for users, and asking
good questions
● Working as part of a team (PM and Engineering are
your partners)
● Understanding the business requirements
● Understanding metrics
● Advocating for users’ needs in an organization where
design is one of many competing priorities
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Most successful product managers….
Curiosity Technical
Understanding
Someone
else’s
shoes
Eye for
good design
Empath The big
picture
Translation
layer
Achieve
commercial
success
Gain
respect and
credibility
Analytical Communication:
Written &
Verbal
Making
decisions
Ownership,
Responsibility
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Karen started her career as a computer scientist
BS in CS Pen & voice UI Master of Science
Tech
Laura started her career as an engineer at a big tech co
BA Psychology / CS Engineer->PM PM/Mkt MBA PM/bus owner BU exec
Med Tech Consulting
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Many career paths to User Experience (UI/UX)
● Design training - HCI, school, bootcamp, job experience
● Product Management
● Engineering - e.g. UI Engineer or hw/sw engineering
● Marketing
● Customer Success - especially with SaaS/PLG
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Everybody’s path to Product
Management is different
• Technical
• Engineering, R&D
• Product Expert
• Customer support
• Application training or support
• Documentation, learning products
• UX, Design
• Field
• Technical or pre-sales consultant
• Post-sales implementation
• Sales (less typical)
• Domain expert
• Lots of experience in a field or technology
• Initial career step
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Closing thoughts
● Circuitous paths to product management and UX
● Breadth of experience is an asset in PM
● Some skills for PM: empathy, curiosity, put yourself in others’
shoes, people who want to “own” the deliverable
● Some skills for UX: listening to and having empathy for users of
the product, collaborating well with partners
● Overlap between PM, UX Design and Engineering
● Plenty of opportunities in the tech business for Product (PM,
UX, Engineering)
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Q & A
Please submit questions via chat
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
THANK YOU!
Women in Tech at Tufts University 2021

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Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths

  • 1. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 UX & PM CAREER PATHS Karen Donoghue and Laura Holly Women in Tech at Tufts University 2021
  • 2. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Hello, I’m Karen ● Founder of global user experience design practice HumanLogic ● Developer of the Local Haze app ● Career in technology in Product Design and UX Design ● Author of two business books on UX ● MS MIT Media Laboratory ● Tufts BSCS, taught in CS dept https://www.linkedin.com/in/kdonoghue/
  • 3. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 9/11/2021 3 Hello, I’m Laura Companies • Olympus Medical • Image Stream Medical • Lantern Hill Group • Philips Medical • Brix Networks • … Roles • Software Engineer, Architect • Product Management, product marketing • Innovation and Market Development • Corporate Marketing • Business owner/leader • Consulting MIT | MBA – General Management Smith College | BA psychology / CS Education • BPMA Mentor Program • Sport training my German Shepherds Skills / Interests • SaaS, software business models • Medical device • Healthcare IT • Machine Learning, data insights • Intrapreneurship https://www.linkedin.com/in/lauraholly/ Outside of work
  • 4. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 PRODUCT What does it mean?
  • 5. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 SHIP Designing, building and shipping products
  • 6. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Product careers ● Product Management (PM) ● User Experience (UI/UX) ● Engineering
  • 7. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 What’s involved in shipping a new product? Imprivata Cortext is a secure communications platform for healthcare and allows physicians, nurses, and patients to connect, communicate, and collaborate securely from any workstation or mobile device.
  • 8. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Product Management key at each phase in product realization Ideation Assessment Release Planning Execution Availability Launch Product Management Research & Development Internal stakeholders - sales, marketing, executives... Regional Marketing Lifecycle UX & Design Users, key opinion leaders
  • 9. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  • 10. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  • 11. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 What is User Experience (UI/UX) in the real world? ● Envisioning products from the POV of the end user ● Designing new products or improving existing ones ● Working and navigating against constraints (pre-existing products, organizational, etc) ● UI is what the user interacts with, UX is the entire experience of the product to achieve some value Many form factors: ○ Phones ○ Laptops ○ Tablets ○ Robots ○ Pens ○ Glasses ○ Wearables
  • 12. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  • 13. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  • 14. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  • 15. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 What does a product manager do IRL? It depends…. • Type of company • Size of company • Type of industry • Phase of product life cycle • Your supporting cast But you always know: • Your product • Your users • Your market • Your competition Better than anyone else
  • 16. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  • 17. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 For a Product Manager, no two days are the same... •Writing, reviewing technical documentation or user-facing collateral •Validation testing •Making go-no go decisions - ship, end of life, read to incubate •Communication - bug triage, scrum dailies, cross functional team •Creating, reviewing wireframes, conceptual models •Backlog development, grooming, roadmap management •Sales ride-alongs, customer futures presentations •Pitching new product idea to the CEO •Developing/delivering sales training •Running advisory boards •Supporting, speaking at trade shows •Evangelizing to press, influencing KOLs Tactical Strategic Internal External
  • 18. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Crowdsources air quality sensor readings worldwide and rates sensor accuracy. Target users are consumers who are also citizen scientists.
  • 19. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Particulate Matter < 2.5 micrometers in diameter pose a risk to health Source:EPA Source: © Encyclopédie de l’Environnement
  • 20. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  • 21. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Who is the user of your product? WHO
  • 22. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Consumers that are also technical citizen scientists END USERS
  • 23. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Frustrations and pain points “I have a family member with asthma.” “I am concerned about my local air quality.” PERSONA
  • 24. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  • 25. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Conduct user research (UXR) by interviewing people Photos: Robert McCarthy ● Spend time with end users ● Ask open-ended questions about their needs and workflows ● Observe how they use the product ● Identify problems and propose solutions ● Advocate for users’ needs ● Prove/disprove persona hypotheses
  • 26. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  • 27. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Foundation of Product Management User needs • Who…specific person(a) • What…does the user need to do, including context? • Where … is the user physically or virtually? • When …how often will the user need to do this? • Why … is this important to the user? • Best Alternative …what does user use today? Workaround? *Supporting evidence….pictures, mock-ups, research reports, competitive product screens Priority • Impact of doing/not doing • Who wants this? • Would they buy it? How many? • Feasibility?
  • 28. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  • 29. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Many roles in User Experience discipline ● UX Design (UI Design) ● Interaction Design ● User Experience Research (UXR) ● Visual Design ● Product Design ● Motion Design ● UX Engineer - e.g. front end development (Prototyper) ● Branding ● Content Strategy ● “Growth” UX Designer (new) “I see UX increasingly as synonymous with Product Design, and see Product Management and Product Design under one Product Experience umbrella.” BOB GOODMAN, SVP OF PRODUCT, VIRGIN PULSE TUFTS ALUM
  • 30. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Just as many in Product Management • Depends on the industry and focus of the role: • Upstream marketing • Strategic marketing • Product marketing • Category or brand manager • Solution, offering manager • Marketing manager • Innovation manager • Product owner vs. product manager Executive Management Individual Contributor Entry Level ▪ Vice President, Product Management ▪ Chief Product Officer ▪ Head of Product ▪ Senior Director, Director Product Management ▪ Group Manager, Product Management ▪ Product Line Manager ▪ Junior Product Manager ▪ Associate Product Manager ▪ Product Associate, Specialist, Analyst ▪ Intern ▪ Principle, Senior, PM ▪ Technical PM ▪ Product Ops Mgr ▪ Onboarding Mgr ▪ Product Owner
  • 31. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Associate Product Manager - Urology • Implement business plans for Urology products for Benign Prostatic Hyperplasia (BPH) and Non- Muscle Invasive Bladder Cancer (NMIBC) • Become product and procedure expert in BPH, NMIBC • Support forecasting, sales tracking, product launches, customer relationship management, product lifecycle management, internal and external promotional activity. • Develop collateral, sales training, competitive analysis, technical support, and clinical study support. • Communicate market needs for development of new products • Experience: Bachelor's degree in Marketing, Business, or related field. • 2-3 years experience in product development or applications support. • Work in OR/clinical environment on occasion Medical Product Management – Entry Level
  • 32. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Medical Product Management – Individual Contributor Product Manager - Medical Imaging • Manage day-to-day activities for product portfolio of OR & Office video systems, accessories • Support product realization activities and deliverables throughout the stage gates with minimal direction. New product development and lifecycle management. • Monitor sales forecasts, monitor trends including competition, procedural, reimbursement,emerging technologies. • Develop relationships and work closely with health care professionals in clinical situations • Maintain expertise as the product and clinical specialist by attending procedures, courses, shows; facilitate design and implementation of clinical studies and white papers • Experience: Bachelor's degree in business, economics, marketing, engineering, or related field required. Master's / MBA preferred. 3+ years related experience. 1+ years in new product development or new product introduction • Ability to travel domestically and internationally up to 30%, occasional evening/weekend work
  • 33. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Medical Product Management – Sr. Contributor/ First Line Mgr Sr Global Product Manager – Digital Products • Develop deep knowledge of customer needs and market landscapes in existing and emerging markets. Lead voice of customer, product development and introduction, PLM. • Highly independent execution of all upstream marketing responsibilities in pre- commercial development of novel software systems and applications. • Inform on new technology opportunities for R&D development and partnership. • Drive business through regular interfacing with regional marketing, healthcare professionals, outside vendors. • Strategic planning - budgets, timelines, risk assessment, progress, and risk mitigation • Experience: Bachelor's degree in engineering, or related STEM field required. 7+ years related experience. 10+ years of business experience. • MBA or other graduate-level degree strongly preferred. Ability to travel domestically and internationally 30-40% • Regular virtual meetings with global colleagues in early morning/evenings.
  • 34. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 To Explore Careers in Product Management at Olympus Medical Spring ‘22 coop and intern openings posted this fall!! https://careers.olympusamerica.com
  • 35. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Important skills in UX Design ● Listening and having empathy for users, and asking good questions ● Working as part of a team (PM and Engineering are your partners) ● Understanding the business requirements ● Understanding metrics ● Advocating for users’ needs in an organization where design is one of many competing priorities
  • 36. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Most successful product managers…. Curiosity Technical Understanding Someone else’s shoes Eye for good design Empath The big picture Translation layer Achieve commercial success Gain respect and credibility Analytical Communication: Written & Verbal Making decisions Ownership, Responsibility
  • 37. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Karen started her career as a computer scientist BS in CS Pen & voice UI Master of Science Tech Laura started her career as an engineer at a big tech co BA Psychology / CS Engineer->PM PM/Mkt MBA PM/bus owner BU exec Med Tech Consulting
  • 38. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Many career paths to User Experience (UI/UX) ● Design training - HCI, school, bootcamp, job experience ● Product Management ● Engineering - e.g. UI Engineer or hw/sw engineering ● Marketing ● Customer Success - especially with SaaS/PLG
  • 39. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Everybody’s path to Product Management is different • Technical • Engineering, R&D • Product Expert • Customer support • Application training or support • Documentation, learning products • UX, Design • Field • Technical or pre-sales consultant • Post-sales implementation • Sales (less typical) • Domain expert • Lots of experience in a field or technology • Initial career step
  • 40. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Closing thoughts ● Circuitous paths to product management and UX ● Breadth of experience is an asset in PM ● Some skills for PM: empathy, curiosity, put yourself in others’ shoes, people who want to “own” the deliverable ● Some skills for UX: listening to and having empathy for users of the product, collaborating well with partners ● Overlap between PM, UX Design and Engineering ● Plenty of opportunities in the tech business for Product (PM, UX, Engineering)
  • 41. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Q & A Please submit questions via chat
  • 42. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 THANK YOU! Women in Tech at Tufts University 2021