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The media & social aspects of a security event
@BIZCOM
Trust is OneShot Cheating is not a option.

Ethical approach of influence
The media & social aspects of a security event
@BIZCOM
Add-on note : After Event …
❖ I’m Arnaud from ANNECY not ANSSI …

❖ « The Human performance » as Speaker & CM

during the #winehat event was an important part of my
demonstration … I wish you enjoy
The media & social aspects of a security event
@BIZCOM
Trust is OneShot Cheating is not a option.

Ethical approach of influence
The media & social aspects of a security event
@BIZCOM
Disclaimer …
• If you don’t understand what I speak, don’t think it’s deep
… It’s my English …
NO PICTURES
NO SHARE
THANKS
The media & social aspects of a security event
@BIZCOM
❖ Art - Graphic Studies (Lyon)
❖ Medias - Studies (Paris)
❖ Marketing & Management Studies (Annecy)
❖ Strategic Intelligence Study (Geneva - Neuchatel)
❖ Cartography / MindMap / …
Where I’m coming from …
The media & social aspects of a security event
@BIZCOM
People ask me …
WHAT are you Doing ?
The media & social aspects of a security event
@BIZCOM
To be honest …
I ‘m not sure…

I just do what I « Feel » and I have to do

But sometimes I need tools

So I create things … 

Like a Resume Map … 

Like Emerge Map Workshop …
The media & social aspects of a security event
@BIZCOM
PROFESSIONNAL LIFE
CURRICULUM
&TRAINING
HUMAN EXPERIENCE
ASSOCIATIVE LIFE
COMPETENCES
CHRONO LINE
-BU
REA
U
D
'ETU
D
E
-C
.TRICO
T
-E.O
G
EZ
-A
LIN
E
-W
EBILU
S
-C
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SC
H
EN
BREN
N
ER
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IER
-
FA
C
YLA
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H
A
BO
T
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LEM
A
N
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EC
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M
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L
CO
M
PLEXITY
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U
IN
O
N
.N
ET
-W
EBILU
S
CNAM
OPEN SOURCE
INSIDE FIRM
SECOND DE PROMO
N1 EXAM
N°2 CLASS
DIGITAL POSSE (ZAW)
GALLERY OF
WEB BANNER
TRAINEE
INFOGRAMES (69)
- PROD. ASSITANT
- PROCESS
- SOURCES SEARCH
- PLANNING
- MONITORING
CHARGE DE COM
AUTOMELEC 74
- DESIGN- PAO / DIAGRAME
- FORMS- CATALOGUE
- FAX MAILING
GRAPHISTE
FREE LANCE
- LOGO- GRAPHISME.
- VISIT CARD
- CAMPAIGN
- PHOTOS
CONSULTANT
CELLFED LAUSANNE
- MONITORING
- BLOG /TRENDS
- WEB 2.0- MARKETING 2.0
INFOGRAPHISTE
SAGA ISOLATION (74)
- BOOK CREATION
- BOOK PRODUCING
-TEACHING AUDIT
-
- VEILLE
IT MODERATOR
CCI 74 IT
- HELPDESK
- PROCEDURES
- INTRANET (MAKE)
-TRAINNING(100 P)
- VMONITRING
WEBMASTER
FREE LANCE
- WEB : NETOBJECT
- GRAPHIC DESIGN
- DEV. HTML
- BENCHMARKTOOLS
- SOFTWARE BENCHS
ITTEACHER
CCI 74 FORMATION
-TEACHING IT & WEB
- NETTRENDS EXPLAIN
- ANIMATION
- ADULT / STUDENTS
- WEB / INTERNET
WEBMASTER
STUDENT LIFE (34)
- START UP
- MAQUETTAGE WEB
- COM. WEB / PRINT
- OPEN SOURCE
- COACHING POLITIQUE
C. MEDIATIQUE
ALGORITHME (74)
- MULTIMEDIA
- DEV. LINGO CD ROM
- WEBTRAINNING
- INFOGRAPHY
- RELAIS CHATEAUX WEB
TEC. MULTIMEDIA
INFOGRAMES (69)
- CONVERSION
- OPTIMISATION
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- DEV LINGO
- AUDIO / VIDEO
MARK. ONLINE
FORUM
DE GENEVE
- REFERENCEMENT
- PROMOTION
- E MAILING
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BUILDING
CHEF PROJET IT
AFFORTHECC.ORG
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- DEVTYPO 3
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-T3 USERTEACHING
TELEACTEUR
RBI COMMUNICATION
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TRAINEE
A CAPELLA LYON
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- STORYBOARD
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- PAO
TRAINEE
APACHE CONSEIL (74)
- CREATIE
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- LOGOTYPE
INDEPENDANT
ANNECY (74)
- DEV. VIDEOTEXT
- GRAPH. VIDEOTEXT
-TELEMATIQUE
- CHAT
SHORT STAGE
ALTERNANCE
COURS DU SOIR
ALTERNANCE
SCENARIO
AUDIOVISUALTECHNIAL
REPORTAGE
MAGAZINE
COMMUNICATION
PRODUCTION
MULTIM
EDIA
ISSUES FOR STRATEGIC
INFO.
LEFAL ASPECT OF INFORMATION
INFO. & STRATEGIC
MONITORING
KNOWLEDGE SOURCES
INFORMATION RESEARCH
COMPETITIVE INTELLIGENCE SYSTEM
ECONOMIQUE ENVIRONMENT
LAW
COMPUTER USAGE FOR OFFICE
COMMERCIAL STUDIES
MARKETING
SELLING METHODS
INNOVATION & MARKETING
NEGOCIATING STRATEGY
STRATEGY MANAGEMENT
INTERNATIONNAL STRATEGY
FABRICATION
TYPOGRAPHY
DESKTOP PUBLISHING
LAYOUT
ROUGH
CTI : LYON 3
BRIEFFING METHODS
WRITING METHODS
VIDEO MOUNTING ??
PSYCHOLOGY & COMMUNICATION
PICTURE SEMANTIQUE
CUSTOMER BEHIAVATOR
PHOTO / VIDEO
STRATEGY & MARKETING
DIRECT MARKETING
PUBLIC
& PRESSE RELATIONS
ESCOM
: LYON 7
ESRA : PARIS 15
CNAM
ICSV : ANNECY
HEG HES GE / NE .CH
CREATION
EXECUTION
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Bac tech : Executive Graphist
Diploma (bachelor+3)
Hyper Multimédia
Conceptor
Diploma (bachelor +2)
Créative Communication
Diploma (bachelor +4) l
Sales & Marketing
Administrators
Modules post grade (ECTS)
Competitive Intelligence
Strategic Monitoring
THINK AND MAKE
YOUR WEB SITE
3D STAGE (ALIAS)
ADAC (PARIS)
ADOBE ILLUSTRATOR
(LYON)
COACHING
METHODS
SCHOOL OFYOUNG
DIPLOMAS (ANNECY)
COUNSULTING
TO FREELANCE
CURSUS
CO
M
:
LO
G
O
,PA
O
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EB
REC
H
ERC
H
E
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N
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RS
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EA
R
TEX
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E
PH
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TO
S
N
IG
H
T
PA
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RG
A
N
IZATIO
N
BO
A
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C
RO
SS
LO
C
A
L
PRO
M
O
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N
M
EU
H
M
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H
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M
PRO
M
O
TIO
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G
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(SKI,SN
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W
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A
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)
CO
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U
N
D
ER
PRO
D
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C
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M
BU
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I
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M
BU
Y
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W
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A
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IRT
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D
M
IN
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ITEC
T
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EBM
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STER
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H
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G
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N
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ATIO
N
CO
M
:
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G
O
+
W
EA
R
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O
TO
S
A
RT
:
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M
O
TIO
N
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RTISTES
M
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G
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J
(M
P3
+
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N
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LE)
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O
S)
G
ESTIO
N
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D
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ET
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G
ISTIC
S
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RATIO
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U
N
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G
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ISM
A
N
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C
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M
ER
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:
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N
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SH
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PRO
M
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N
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LID
(x10)
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D
U
C
TIO
N
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IREES
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LID
(x10)
CO
N
C
ERTS
(x
8)
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IC
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M
M
A
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D
O
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H
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BA
K
XIII(A
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N
EC
Y
)
D
O
LL
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F
PA
IN
(A
N
N
EC
Y
)
M
IM
ETIC
(A
N
N
EC
Y
)
TO
T
(A
N
N
EC
Y
)
.../...
EVEN
EM
EN
TS
:
D
A
RK
BA
RBO
K
2005
,2006
SO
IREES
KRYSA
LID
(x10)
CO
-FO
N
D
ATEU
R
D
IR
CO
M
W
EB
&
C
M
S
TYPO
3
PH
O
TO
G
RA
PH
E
H
EM
RA
D
ELEC
TRO
&
CO
M
PU
TER
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N
O
M
IC
TH
REAT
FO
R
IN
FO
RM
ATIO
N
CO
-FO
N
D
ATEU
R
In
charge
:
-Scene
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nderground
-Know
ckers
SW
ISS
EYE
CO
LLEC
TIF
D
E
PRATIC
IEN
EN
IN
TELLIG
EN
C
E
ECO
N
O
M
IQ
U
E
FRA
N
CO
-SU
ISSE
CO
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U
N
D
ER
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H
W
ATC
H
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PRA
C
TIC
ES
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ETW
O
RKIN
G
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PEN
SO
U
RC
E
BU
SIN
ESS
CO
M
M
A
N
D
O
PRO
M
O
TIO
N
IN
TELLIG
EN
C
E
CO
M
PETITIVE
O
PEN
SO
U
RC
E
SO
LU
TIO
N
FO
U
N
D
ER
-C
M
S
&
BLO
G
-IE
&
VS
-TEA
C
H
IN
G
-PRO
C
ESS
PRISM
ESC
A
PE
FREEZIN
E
IN
TERVIEW
&
VA
RIATIO
N
S
SC
IEN
C
E
FRO
N
TIERE
U
N
D
ERG
RO
U
N
D
G
EN
EVE
CO
-FO
N
D
ATEU
R
C
H
A
RG
E
IT
JO
U
RN
A
LISTE
C
IN
EM
A
IN
TERN
AT.C
A
N
N
E
LU
FF
LA
U
SA
N
N
E
M
A
PPIN
G
FEST
G
EN
EVE
PRISM
#1
A
LEXA
N
D
RO
JO
D
O
RO
W
SKY
PIERRE
LA
PO
LIC
E
O
RLA
N
D
A
M
IEN
BA
N
C
A
L
G
-E
SERA
LIN
I
PRISM
#2
RIC
H
A
RD
PIN
H
A
S
D
O
SSIER
N
O
N
-A
JIM
G
.TH
IRLW
ELL
N
O
RM
A
N
SPIN
RA
D
JEA
N
-PIERRE
PETIT
M
A
U
RIC
E
G
.D
A
N
TEC
PRISM
#3
TO
N
Y
BA
SSETT
JEA
N
-LO
U
IS
CO
STES
BRU
C
E
BEN
D
ERSO
N
SAVA
G
E
PEN
C
IL
D
ÉBAT
STEFA
N
JAW
O
RZYN
PRISM
#4
J.N
A
RBY
&
F.
TREIC
H
LER
M
A
RIO
VA
RVO
G
LIS
M
O
EBIU
S
ELIA
N
E
RA
D
IG
U
E
W
ILLIA
M
BEN
ETT
G
LO
BA
L
RESISTA
N
C
E
PA
RIS
LO
C
A
L
RESISTA
N
C
E
A
N
N
EC
Y
PRO
D
U
C
TIO
N
(A
U
TO
PRO
D
U
IT
5000
EX
)
IM
A
G
IN
E
TH
E
FU
TU
RE
ETH
ERIKA
L
W
A
R
(CO
U
RT
M
ETRA
G
E)
...
/...
D
IG
ITA
L
ATA
H
N
O
R
PRO
M
O
TIO
N
IN
G
N
EW
S
C
U
LTU
RES
VIA
N
EW
S
M
ED
IA
S
FO
U
N
D
ER
-PRESID
EN
T
-W
ATC
H
-A
N
IM
ATIO
N
-M
EC
EN
AT
CO
M
:
LO
G
O
,PA
O
,W
EB
SPO
N
SO
RS
RESEA
RC
H
PH
O
TO
S
REU
N
IO
N
S
A
N
IM
ATIO
N
TEA
C
H
IN
G
IT
LO
C
A
L
PRO
M
O
TIO
N
BU
JIN
KA
N
D
O
JO
W
A
RRIO
R
STU
D
IES
M
A
RTIA
L
A
RTS
TA
IC
H
I
PRESID
EN
T
(2000/1)
PRO
D
U
C
TIO
N
W
EB
+
REFEREN
C
EM
EN
T
C
H
A
LLEN
G
ES
SPO
RTIFS
x
4
STA
G
ES
SELF
D
EFEN
SE
[BSN
-C
M
D
]
BU
SIN
ESS
CO
M
M
A
N
D
O
[TA
RTIN
]m
ean
:"yourartin";)
A
RT
EXH
IBITIO
N
[ATN
]A
U
TO
N
O
M
'U
S
TEC
H
N
ATIO
N
U
TO
PIC
M
ETA
CO
U
N
RTY
[O
E
]O
PEN
IN
TELIG
EN
C
E
U
SE
&
PRO
M
O
TIO
N
IN
G
O
PEN
SO
U
RC
E
[H
LM
]H
O
LY
M
O
U
TA
IN
A
RT
&
SC
IEN
C
E
CO
N
VERG
EN
C
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[C
A
P
]C
A
PSU
LE
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O
STIN
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FO
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RTIST
[@
PIX
]A
N
N
EC
IEN
PIXELISES
PH
O
TO
G
RA
PH
ERS
BA
N
D
S
BLOG
[A
IA
]
A
RTISTIK-IN
TELLIG
EN
C
E-A
G
EN
C
Y
BLOG
EXPOYANNICK CORBOZ (x4)
META EXPO : PURSANGEXPO (x1)
TWINCKLE PARTY (x2)
- AUTODIDACTE
- CREATIF
- PROCESSUS
- METHODE
- S'ADAPTER
- CONSEILLER
- SENSIBILISER
- FORMER
- CONCEVOIR
- CREER
- DEVELOPPER DES VARIANTES
- CHANGER
BUSINESS SENS
- DYNAMIQUE SOCIABLE
- ESPRIT D'INITIATIVE
- CAPACITE D ECOUTE
- FAIRE PRECISER LES ATTENTES
- LIRE ENTRE LES LIGNES
- EMPATHIE
- A L AISE EN PUBLIC
- RESEAUTAGE
- ETHIQUE & VALEURS
- ESPRIT D'EQUIPE
- EPAULER & AIDER
- COMPRENDRE
- DESAMORCER LES CONFLITS
HUMAN SENS
ABILITY
- OUVERTURE
- CURIOSITEE
- INTUITION
- VISUALISATION
- ANTICIPER LE FUTUR
- PRENDRE LES DEVANTS
- SAISIR LES OPPORTUNITES
- INNOVER
- FAIRE PREUVE DE FLEXIBILITE
- IMPROVISER
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
COMAP
EURO 08
COMAP EURO 2008
Working Experience Map
Representative diagram
of Atypic work steps.
Of / By : Arnaud Velten
Translate by Christopher Watson nice help.
Original concept (cc) ISO CV 2007 by:
DIGITAL-ATHANOR.com
/ BUSINESS-COMMANDO.com
/ AS-MAP.com
LEGEND
CO-MAP EURO VERSION
LIMITED BIG SERIE (X2)
CHRISTOPHER & ARNAUD
CARTOGRAPHY
THE COMPLEXITY
TO DEMYSTIFY
& SOLVE PROBLEMS
(Gosh! easy to said in English than Fr...)
A
SSO
C
IATIVE
PRO
STUDIE
O
S
:
-D
O
S
-M
A
C
O
S
-LIN
U
X
-W
IN
D
O
W
S
3.1
95,98,N
T,2000,XP
SYSTEM
:
-N
O
RTO
N
G
H
O
ST
-A
C
RO
N
IS
TRU
EIM
A
G
E
CO
M
M
U
N
IC
ATIO
N
:
-A
D
O
BE
A
C
RO
BAT
-A
D
O
BE
IN
D
ESIG
N
-A
D
O
BE
ILLU
STRATO
R
-A
D
O
BE
PH
O
TO
SH
O
P
-Q
U
A
RK
XPRESS
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A
C
RO
M
ED
IA
D
IREC
TO
R
-M
A
C
RO
M
ED
IA
FLA
SH
-M
A
C
RO
M
ED
IA
FIREW
O
RK
3D
:
-3D
STU
D
IO
-SO
FTIM
A
G
E
-RAY
D
REA
M
,BRYC
E
ILLU
STRATIO
N
:
-A
U
RA
(TV
PA
IN
T)
-G
IM
P
-PA
IN
TER
VEC
TO
RIEL
:
-IN
KC
A
PE
-CO
REL
D
RAW
-XA
RA
X
FO
RM
U
LA
IRE
:
-G
EFO
RM
VID
EO
:
-A
D
O
BE
PREM
IERE
-A
D
O
BE
A
FTER
EFFEC
T
-SO
N
Y
VEG
A
S
-STATIO
N
AVID
SO
N
-FRU
ITY
LO
O
PS
-CO
O
L
ED
IT
-REA
SO
N
-REBIRTH
-SO
U
N
D
FO
RG
E
W
EB
D
ESIG
N
:
-N
ETO
BJEC
T
-A
D
O
BE
G
O
LIVE
-M
IC
RO
SO
FT
FRO
N
T
PA
G
E
-D
REA
M
W
EAVER
W
EB
&
H
O
STIN
G
:
-C
PA
N
EL
&
W
H
M
-TYPO
3
C
M
S
-W
O
RD
PRESS
VEILLE
:
-VIG
ILU
S
-W
EB
SITE
W
ATC
H
ER
-W
H
AT'S
N
EW
S
-N
ETSN
IPPETS
-SC
RATC
H
BO
O
K
-D
IA
LO
G
-LEXIS
N
EXIS
-M
IN
D
M
A
P
-C
A
RTO
G
RA
PH
IE
SEM
A
N
TIQ
U
E
N
AVIG
ATIO
N
:
-FIREFO
X
-SC
RIBEFIRE
&
PO
ST
TO
BLO
G
W
EB
2.0
/3.0
:
U
SA
G
E
Q
U
O
TID
IEN
-G
M
A
IL
-RSS
-N
ETVIBES
-C
LIC
KTO
SC
A
N
-FLIC
KR
-EBAY
-TO
REA
D
M
M
M
M
M
M
M
FL
FL
IN
TERN
ATIO
N
A
L
A
N
IM
ATIO
N
M
A
RKET
-VIP
D
RIVERS
/CO
N
TRO
LEO
R
-CO
M
PU
TER
/PH
O
TO
S
“FETE
D
U
LA
C
”
CO
N
TRO
L
:
VIP
A
CC
ES
/A
CC
ES
PRESSE
A
N
N
EC
Y
HAPPY LUNCH
(x
30)
LU
N
C
H
H
EBD
O
M
A
N
A
IRE
D
E
G
RA
PH
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The media & social aspects of a security event
@BIZCOM
To be honest,
Some Experts …

Say « gosh you did it! »

Q?: How did you find this idea?

Answer: I just need it.
^^

I mean I’m just a digital craftsman …
The media & social aspects of a security event
@BIZCOM
How I define myself ?
I’m an Electronic Tourist

(original semantic of Tourist word meaning thanks Jerome Bondu)
I’m an Epicurean : I love Food & Wine

(Thanks to Franck Merloz & Gregoire Jappiot to introduce me 2 @VINOCAMP party)
I’m a Geek but I consider myself as Digital Alchemist
Some R0x0R say I’m Expert … 

Intelligence, Marketing, Communication, 

Influence, Cartography, Innovation …
I don’t think so, but I’m a polite guy … ;)

The media & social aspects of a security event
@BIZCOM
NO PICTURES
NO SHARE
THANKS
www.be.net/rogerlima
Underground Computer Scene

(for eyes only)
(for eyes only)
(for eyes only)
(for eyes only)
(for eyes only)

Retired 2005
Underground Art Scene

(for eyes only)
(for eyes only)

Retired 2014



(for eyes only)

Stop 2010



(for eyes only)

1998 / 2010



My DARK SIDE ?
The media & social aspects of a security event
@BIZCOM
True Anecdote or Marketing Pitch?
❖ I’m coming from Role playing …

So my question was : true story or Marketing Pitch

I choose to tell the truth …
❖ Because that makes me different ….
The media & social aspects of a security event
@BIZCOM
After Experience …
❖ I’m Shy… It makes me able to dispear
❖ I always have « strange situation » that I could learn from.
❖ I realized that I must accept my « sensible » part …
❖ Life is short.
❖ I just want to tell you that ‘make what you like’



I promise I don’t have self-developpement book to sell ;)

The media & social aspects of a security event
@BIZCOM
Axium (my way of thinking)
❖ Internet is Global and Definitive Memory
❖ Error is Human, Perseverance is Evil
❖ Influencer exist by his audience’s interaction …
❖ No digital presence ( Pictures/ Vid / #Hashtag) 

= NO EXISTING Event /Person … (hashtag presence before is important point)
doesn’t mean it ’s true …
The media & social aspects of a security event
@BIZCOM
Critical Mind for sensible subject
❖ Anecdote : 

when I was working for ******* (***** Now) 

They had problem of stolen bag and nobody understand why.

1 week after I forgot my access card and I tried my credit card.

And of course I informed security manager.
❖ 1 month later they asked me to cost kill.

I quickly discovered : 

- The service manager gave contract to a company he own

- Our exclusive « collaborators » work exclusive for 3 services 

(I wasn’t investigated… I was just trying to find solution for the project I managed by asking to another service on another floor)

So … I was Fired :D
NO PICTURES
NO SHARE
THANKS
The media & social aspects of a security event
@BIZCOM
Sensible events …
❖ I think that you totally know the difference

between Mainstream & Sensible event.
❖ So I will only speak about my experience as 

Community Manager on some events.
The media & social aspects of a security event
@BIZCOM
My way of working
❖ Everything I do, make me learn something. 

(Ninja Meditation before and after training , Bujinkan Japan)
❖ Alchemist say : know, want, do , shut up
❖ As Alchemist 3.0 I say : 

Know, Want, Do and Share/Spread
I don’t say it’s the best … I just say it’s mine :D
The media & social aspects of a security event
@BIZCOM
Respect your Guest
If someone is Arrogant, he secretly tells you he is not the best

« Elites have Humor, others have pain »

Les bons ont de l’humour, les mauvais de la peine
The media & social aspects of a security event
@BIZCOM
Act like a Digital Gentleman
- Smile, also when you Tweeting
- Promote Other 

@Nick - @/#Brand/Product
- Give reference (if shit happens… Very usefull …)
- Make good picture : 

If it’s BAD, DELETE directly
The media & social aspects of a security event
@BIZCOM
BE USEFUL = R00T ACCESS
❖ My experience is simple, during long time 

Be yourself …
❖ Be Useful like a Swiss Knife (keep your expert rank, be human : make other will like you …)
❖ During event I’m NOT : Journalist / whistleblower

I’m a « realtime documentarist » I must observe and DO NOT DISTURB
❖ Be a (ninja = hackeri can develop) low profile, no wave… (you are not Kim or Paris I mean …)
❖ Always be fair and Honest (it’s just simple)
❖ If you are NOT SURE, DON’T DO, ASK BEFORE better than mistake …
❖ Be observer, take care of people, find what makes their heart beat
The media & social aspects of a security event
@BIZCOM
RULE 1 : DO NOT LIE 2 Audience
It’s like playing Russian Roulette with a SMG
The media & social aspects of a security event
@BIZCOM
RULE 2 : RESPECT Speaker Image
Bad pictures : Delete IMMEDIATELY ( ndlr : Icloud keep picture Sync …)

Mistakes : Forget, you are not judge ;) (if it’s mistake, not fallacies of courses …)
The media & social aspects of a security event
@BIZCOM
RULE 3 : HAVE BIG CAMERA
❖ ALWAYS ASK ENTRANCE & STAFF before Start shooting …
❖ SHOW that you’re taking picture, Check if people are ok 

(Show your camera to person before, NEVER interrupt them when they are talking together …)
❖ GIVE your pictures to the staff, ASK Crédits / Or Sell if you want
❖ SHARE Picture
The media & social aspects of a security event
@BIZCOM
Rule 4 : Respect Protocole
❖ After people see you take pictures 

you must be like a GHOST
❖ Move Slowly, turn around people you want shoot 

(that means they know you are here, NO PICTURE if they refuse) 

Never forget it
❖ TRUST is ONE SHOT, if people ask for picture together, Do …
The media & social aspects of a security event
@BIZCOM
Strange Tips
❖ Don’t read program before…

in my case each time I read program before, that makes me get stress…

Just be cool, have fun, make joke, meet people so … Contact & pictures will be better!
❖ Don’t bug « elite » (GOOD SENSE) …

Annoying like «  I’m fan of you know … » (Selfie with …)

Photo with L33T is cool (be in background, not in front)
The media & social aspects of a security event
@BIZCOM
Disclaimer 2
❖ I will Speak about my tools.
❖ I don’t receive any kind of retribution for brands I evoke
❖ It’s just evoke my bests practices , little tips, 

many and many hours to try, make choice 

and adjust to win some time…
❖ I’m happy to share with you my « little tricks »
The media & social aspects of a security event
@BIZCOM
TOOLS 1/3
❖ IPHONE / ANDROID (I use iPhone)

+ picture quality 

+ useful software for community management

+ Standard accessory (phone shell, Screen protector Etc …)
❖ Computer (I use Mac) ( Trolling topic : so closed)

The media & social aspects of a security event
@BIZCOM
Desktop (tools 2/3)
❖ NOTE PAD : Make Text without Attributes :D

- Smultron OS X

- Notepad ++
❖ PICASA For Pictures (Quick View / Useful export & Watermark)

Watermark : #EVENT #DATE/YEAR #TOWN/PLACE by @PSEUDO (CC-By) / ©EVENT

Thinks to use a renamer , for File : Upload : Flickr and Wiki commons ;)
The media & social aspects of a security event
@BIZCOM
WEB SEVICE : TOOLS 3/3
❖ IFFFT to spot : 

Put user who speak about #pentest 2 list #pentest

1% Will tell you : Fuck Off / or You are from NSA , 50% will be proud to be in a list :) (good ratio :D)
❖ BUFFER 2 MANAGE Automatisation …

(My hootsuite experience was Heel, Chronophage => 1 week => Trash )
❖ TWEETDECK (During the Event on Desktop …)
❖ TWITTER Client (During the Event on SmartPhone … Quick Swapp between account)
The media & social aspects of a security event
@BIZCOM
Why Buffer is quicker ?
Mac Desktop
Iphone
The media & social aspects of a security event
@BIZCOM
« E-TACTICS » TOOLS 3/3
❖ Manfrotto Klyp case (Lens, torch, Tripod Mount)
❖ Useful to Capture (Lens X3 Teleobject) 





❖ Useful Periscope & Merkatt 2 Stream (JOBY Gorilla Pod Tipod )
RULES : USEFUL, ROBUST, LITTLE, LIGHT WEIGHT
The media & social aspects of a security event
@BIZCOM
Act Friendly is the best invest
❖ Good Stuff to have 

( little attention make people remember you, don’t consider it’s an investment … 

I mean give with heart, if you wait return => deception : Greater things come from somewhere else …)
❖ Candy & Chocolate (working well with women)
❖ Wines from your Area (working well with guy)
❖ Cigarette & Fire (KEEP CIGARETTE PACK for After party) 

Smoking IS BAD , Smoking SUCKS , Smocking KILLS , DON’T START !
❖ I mean : Little attention makes BIG Difference
The media & social aspects of a security event
@BIZCOM
« Human is the refuge value »
The media & social aspects of a security event
@BIZCOM
Thanks 4 Listening
Q/R

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Winehat : The media & social aspects of a security event

  • 1. The media & social aspects of a security event @BIZCOM Trust is OneShot Cheating is not a option.
 Ethical approach of influence
  • 2. The media & social aspects of a security event @BIZCOM Add-on note : After Event … ❖ I’m Arnaud from ANNECY not ANSSI …
 ❖ « The Human performance » as Speaker & CM
 during the #winehat event was an important part of my demonstration … I wish you enjoy
  • 3. The media & social aspects of a security event @BIZCOM Trust is OneShot Cheating is not a option.
 Ethical approach of influence
  • 4. The media & social aspects of a security event @BIZCOM Disclaimer … • If you don’t understand what I speak, don’t think it’s deep … It’s my English … NO PICTURES NO SHARE THANKS
  • 5. The media & social aspects of a security event @BIZCOM ❖ Art - Graphic Studies (Lyon) ❖ Medias - Studies (Paris) ❖ Marketing & Management Studies (Annecy) ❖ Strategic Intelligence Study (Geneva - Neuchatel) ❖ Cartography / MindMap / … Where I’m coming from …
  • 6. The media & social aspects of a security event @BIZCOM People ask me … WHAT are you Doing ?
  • 7. The media & social aspects of a security event @BIZCOM To be honest … I ‘m not sure…
 I just do what I « Feel » and I have to do
 But sometimes I need tools
 So I create things … 
 Like a Resume Map … 
 Like Emerge Map Workshop …
  • 8. The media & social aspects of a security event @BIZCOM PROFESSIONNAL LIFE CURRICULUM &TRAINING HUMAN EXPERIENCE ASSOCIATIVE LIFE COMPETENCES CHRONO LINE -BU REA U D 'ETU D E -C .TRICO T -E.O G EZ -A LIN E -W EBILU S -C .A SC H EN BREN N ER -P.VERN IER - FA C YLA -B.C H A BO T -R.CO LEM A N -A .D EC LERK -G .REN EE -C .D ESC H A M PS -VISU A L CO M PLEXITY -O U IN O N .N ET -W EBILU S CNAM OPEN SOURCE INSIDE FIRM SECOND DE PROMO N1 EXAM N°2 CLASS DIGITAL POSSE (ZAW) GALLERY OF WEB BANNER TRAINEE INFOGRAMES (69) - PROD. ASSITANT - PROCESS - SOURCES SEARCH - PLANNING - MONITORING CHARGE DE COM AUTOMELEC 74 - DESIGN- PAO / DIAGRAME - FORMS- CATALOGUE - FAX MAILING GRAPHISTE FREE LANCE - LOGO- GRAPHISME. - VISIT CARD - CAMPAIGN - PHOTOS CONSULTANT CELLFED LAUSANNE - MONITORING - BLOG /TRENDS - WEB 2.0- MARKETING 2.0 INFOGRAPHISTE SAGA ISOLATION (74) - BOOK CREATION - BOOK PRODUCING -TEACHING AUDIT - - VEILLE IT MODERATOR CCI 74 IT - HELPDESK - PROCEDURES - INTRANET (MAKE) -TRAINNING(100 P) - VMONITRING WEBMASTER FREE LANCE - WEB : NETOBJECT - GRAPHIC DESIGN - DEV. HTML - BENCHMARKTOOLS - SOFTWARE BENCHS ITTEACHER CCI 74 FORMATION -TEACHING IT & WEB - NETTRENDS EXPLAIN - ANIMATION - ADULT / STUDENTS - WEB / INTERNET WEBMASTER STUDENT LIFE (34) - START UP - MAQUETTAGE WEB - COM. WEB / PRINT - OPEN SOURCE - COACHING POLITIQUE C. MEDIATIQUE ALGORITHME (74) - MULTIMEDIA - DEV. LINGO CD ROM - WEBTRAINNING - INFOGRAPHY - RELAIS CHATEAUX WEB TEC. MULTIMEDIA INFOGRAMES (69) - CONVERSION - OPTIMISATION - PROCEDURES - DEV LINGO - AUDIO / VIDEO MARK. ONLINE FORUM DE GENEVE - REFERENCEMENT - PROMOTION - E MAILING - BENCHMARKTOOLS -TEAM BUILDING CHEF PROJET IT AFFORTHECC.ORG - WEB AUDIT - BENCHMARK CMS - DEVTYPO 3 - PROJECT MANAGER -T3 USERTEACHING TELEACTEUR RBI COMMUNICATION - PHONNING - FAX MAILING - GRAPHIC DESIGN - DEV. HTML TRAINEE A CAPELLA LYON - MARKETING DIRECT - STORYBOARD - VIDEO- CONVERSION - PAO TRAINEE APACHE CONSEIL (74) - CREATIE - PAO- INFOGRAPHIE - LOGOTYPE INDEPENDANT ANNECY (74) - DEV. VIDEOTEXT - GRAPH. VIDEOTEXT -TELEMATIQUE - CHAT SHORT STAGE ALTERNANCE COURS DU SOIR ALTERNANCE SCENARIO AUDIOVISUALTECHNIAL REPORTAGE MAGAZINE COMMUNICATION PRODUCTION MULTIM EDIA ISSUES FOR STRATEGIC INFO. LEFAL ASPECT OF INFORMATION INFO. & STRATEGIC MONITORING KNOWLEDGE SOURCES INFORMATION RESEARCH COMPETITIVE INTELLIGENCE SYSTEM ECONOMIQUE ENVIRONMENT LAW COMPUTER USAGE FOR OFFICE COMMERCIAL STUDIES MARKETING SELLING METHODS INNOVATION & MARKETING NEGOCIATING STRATEGY STRATEGY MANAGEMENT INTERNATIONNAL STRATEGY FABRICATION TYPOGRAPHY DESKTOP PUBLISHING LAYOUT ROUGH CTI : LYON 3 BRIEFFING METHODS WRITING METHODS VIDEO MOUNTING ?? PSYCHOLOGY & COMMUNICATION PICTURE SEMANTIQUE CUSTOMER BEHIAVATOR PHOTO / VIDEO STRATEGY & MARKETING DIRECT MARKETING PUBLIC & PRESSE RELATIONS ESCOM : LYON 7 ESRA : PARIS 15 CNAM ICSV : ANNECY HEG HES GE / NE .CH CREATION EXECUTION Diploma Bac tech : Executive Graphist Diploma (bachelor+3) Hyper Multimédia Conceptor Diploma (bachelor +2) Créative Communication Diploma (bachelor +4) l Sales & Marketing Administrators Modules post grade (ECTS) Competitive Intelligence Strategic Monitoring THINK AND MAKE YOUR WEB SITE 3D STAGE (ALIAS) ADAC (PARIS) ADOBE ILLUSTRATOR (LYON) COACHING METHODS SCHOOL OFYOUNG DIPLOMAS (ANNECY) COUNSULTING TO FREELANCE CURSUS CO M : LO G O ,PA O ,W EB REC H ERC H E SPO N SO RS W EA R TEX TILE LIN E PH O TO S N IG H T PA RTY O RG A N IZATIO N BO A RD C RO SS LO C A L PRO M O TIO N M EU H M EU H .CO M PRO M O TIO N G LISSE (SKI,SN O W ,W A KEBO A RD ) CO -FO U N D ER PRO D U C TIO N SA M BU Y FREERID E I SA M BU Y FREERID E II W A KE BO A RD T SH IRT W EB : -SITE A D M IN -A RC H ITEC T W EB -W EBM A STER -D EV TYPO 3 -TEA C H IN G TYPO 3 -A N IM ATIO N CO M : -LO G O + W EA R -PH O TO S A RT : -PRO M O TIO N -A RTISTES M EETIN G -D J (M P3 + CO N SO LE) -VD J (A RKA O S) G ESTIO N : -BU D G ET -LO G ISTIC S -D ECO RATIO N -M O U N TIN G D ISM A N TLIN G C U STO M ER RELATIO N : -BA RM A N -C A SH BLA C KSO A P PRO M O TIN G ELEC TRO N IC M U SIC SO IREES KRYSA LID (x10) PRO D U C TIO N SO IREES KRYSA LID (x10) CO N C ERTS (x 8) SU IC ID E CO M M A N D O (U SIN E.C H ) BA K XIII(A N N EC Y ) D O LL O F PA IN (A N N EC Y ) M IM ETIC (A N N EC Y ) TO T (A N N EC Y ) .../... EVEN EM EN TS : D A RK BA RBO K 2005 ,2006 SO IREES KRYSA LID (x10) CO -FO N D ATEU R D IR CO M W EB & C M S TYPO 3 PH O TO G RA PH E H EM RA D ELEC TRO & CO M PU TER ECO N O M IC TH REAT FO R IN FO RM ATIO N CO -FO N D ATEU R In charge : -Scene -U nderground -Know ckers SW ISS EYE CO LLEC TIF D E PRATIC IEN EN IN TELLIG EN C E ECO N O M IQ U E FRA N CO -SU ISSE CO -FO U N D ER -TEC H W ATC H -BEST PRA C TIC ES -N ETW O RKIN G -O PEN SO U RC E BU SIN ESS CO M M A N D O PRO M O TIO N IN TELLIG EN C E CO M PETITIVE O PEN SO U RC E SO LU TIO N FO U N D ER -C M S & BLO G -IE & VS -TEA C H IN G -PRO C ESS PRISM ESC A PE FREEZIN E IN TERVIEW & VA RIATIO N S SC IEN C E FRO N TIERE U N D ERG RO U N D G EN EVE CO -FO N D ATEU R C H A RG E IT JO U RN A LISTE C IN EM A IN TERN AT.C A N N E LU FF LA U SA N N E M A PPIN G FEST G EN EVE PRISM #1 A LEXA N D RO JO D O RO W SKY PIERRE LA PO LIC E O RLA N D A M IEN BA N C A L G -E SERA LIN I PRISM #2 RIC H A RD PIN H A S D O SSIER N O N -A JIM G .TH IRLW ELL N O RM A N SPIN RA D JEA N -PIERRE PETIT M A U RIC E G .D A N TEC PRISM #3 TO N Y BA SSETT JEA N -LO U IS CO STES BRU C E BEN D ERSO N SAVA G E PEN C IL D ÉBAT STEFA N JAW O RZYN PRISM #4 J.N A RBY & F. 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  • 9. The media & social aspects of a security event @BIZCOM To be honest, Some Experts …
 Say « gosh you did it! »
 Q?: How did you find this idea?
 Answer: I just need it. ^^
 I mean I’m just a digital craftsman …
  • 10. The media & social aspects of a security event @BIZCOM How I define myself ? I’m an Electronic Tourist
 (original semantic of Tourist word meaning thanks Jerome Bondu) I’m an Epicurean : I love Food & Wine
 (Thanks to Franck Merloz & Gregoire Jappiot to introduce me 2 @VINOCAMP party) I’m a Geek but I consider myself as Digital Alchemist Some R0x0R say I’m Expert … 
 Intelligence, Marketing, Communication, 
 Influence, Cartography, Innovation … I don’t think so, but I’m a polite guy … ;)

  • 11. The media & social aspects of a security event @BIZCOM NO PICTURES NO SHARE THANKS www.be.net/rogerlima Underground Computer Scene
 (for eyes only) (for eyes only) (for eyes only) (for eyes only) (for eyes only)
 Retired 2005 Underground Art Scene
 (for eyes only) (for eyes only)
 Retired 2014
 
 (for eyes only)
 Stop 2010
 
 (for eyes only)
 1998 / 2010
 
 My DARK SIDE ?
  • 12. The media & social aspects of a security event @BIZCOM True Anecdote or Marketing Pitch? ❖ I’m coming from Role playing …
 So my question was : true story or Marketing Pitch
 I choose to tell the truth … ❖ Because that makes me different ….
  • 13. The media & social aspects of a security event @BIZCOM After Experience … ❖ I’m Shy… It makes me able to dispear ❖ I always have « strange situation » that I could learn from. ❖ I realized that I must accept my « sensible » part … ❖ Life is short. ❖ I just want to tell you that ‘make what you like’
 
 I promise I don’t have self-developpement book to sell ;)

  • 14. The media & social aspects of a security event @BIZCOM Axium (my way of thinking) ❖ Internet is Global and Definitive Memory ❖ Error is Human, Perseverance is Evil ❖ Influencer exist by his audience’s interaction … ❖ No digital presence ( Pictures/ Vid / #Hashtag) 
 = NO EXISTING Event /Person … (hashtag presence before is important point) doesn’t mean it ’s true …
  • 15. The media & social aspects of a security event @BIZCOM Critical Mind for sensible subject ❖ Anecdote : 
 when I was working for ******* (***** Now) 
 They had problem of stolen bag and nobody understand why.
 1 week after I forgot my access card and I tried my credit card.
 And of course I informed security manager. ❖ 1 month later they asked me to cost kill.
 I quickly discovered : 
 - The service manager gave contract to a company he own
 - Our exclusive « collaborators » work exclusive for 3 services 
 (I wasn’t investigated… I was just trying to find solution for the project I managed by asking to another service on another floor)
 So … I was Fired :D NO PICTURES NO SHARE THANKS
  • 16. The media & social aspects of a security event @BIZCOM Sensible events … ❖ I think that you totally know the difference
 between Mainstream & Sensible event. ❖ So I will only speak about my experience as 
 Community Manager on some events.
  • 17. The media & social aspects of a security event @BIZCOM My way of working ❖ Everything I do, make me learn something. 
 (Ninja Meditation before and after training , Bujinkan Japan) ❖ Alchemist say : know, want, do , shut up ❖ As Alchemist 3.0 I say : 
 Know, Want, Do and Share/Spread I don’t say it’s the best … I just say it’s mine :D
  • 18. The media & social aspects of a security event @BIZCOM Respect your Guest If someone is Arrogant, he secretly tells you he is not the best
 « Elites have Humor, others have pain »
 Les bons ont de l’humour, les mauvais de la peine
  • 19. The media & social aspects of a security event @BIZCOM Act like a Digital Gentleman - Smile, also when you Tweeting - Promote Other 
 @Nick - @/#Brand/Product - Give reference (if shit happens… Very usefull …) - Make good picture : 
 If it’s BAD, DELETE directly
  • 20. The media & social aspects of a security event @BIZCOM BE USEFUL = R00T ACCESS ❖ My experience is simple, during long time 
 Be yourself … ❖ Be Useful like a Swiss Knife (keep your expert rank, be human : make other will like you …) ❖ During event I’m NOT : Journalist / whistleblower
 I’m a « realtime documentarist » I must observe and DO NOT DISTURB ❖ Be a (ninja = hackeri can develop) low profile, no wave… (you are not Kim or Paris I mean …) ❖ Always be fair and Honest (it’s just simple) ❖ If you are NOT SURE, DON’T DO, ASK BEFORE better than mistake … ❖ Be observer, take care of people, find what makes their heart beat
  • 21. The media & social aspects of a security event @BIZCOM RULE 1 : DO NOT LIE 2 Audience It’s like playing Russian Roulette with a SMG
  • 22. The media & social aspects of a security event @BIZCOM RULE 2 : RESPECT Speaker Image Bad pictures : Delete IMMEDIATELY ( ndlr : Icloud keep picture Sync …)
 Mistakes : Forget, you are not judge ;) (if it’s mistake, not fallacies of courses …)
  • 23. The media & social aspects of a security event @BIZCOM RULE 3 : HAVE BIG CAMERA ❖ ALWAYS ASK ENTRANCE & STAFF before Start shooting … ❖ SHOW that you’re taking picture, Check if people are ok 
 (Show your camera to person before, NEVER interrupt them when they are talking together …) ❖ GIVE your pictures to the staff, ASK Crédits / Or Sell if you want ❖ SHARE Picture
  • 24. The media & social aspects of a security event @BIZCOM Rule 4 : Respect Protocole ❖ After people see you take pictures 
 you must be like a GHOST ❖ Move Slowly, turn around people you want shoot 
 (that means they know you are here, NO PICTURE if they refuse) 
 Never forget it ❖ TRUST is ONE SHOT, if people ask for picture together, Do …
  • 25. The media & social aspects of a security event @BIZCOM Strange Tips ❖ Don’t read program before…
 in my case each time I read program before, that makes me get stress…
 Just be cool, have fun, make joke, meet people so … Contact & pictures will be better! ❖ Don’t bug « elite » (GOOD SENSE) …
 Annoying like «  I’m fan of you know … » (Selfie with …)
 Photo with L33T is cool (be in background, not in front)
  • 26. The media & social aspects of a security event @BIZCOM Disclaimer 2 ❖ I will Speak about my tools. ❖ I don’t receive any kind of retribution for brands I evoke ❖ It’s just evoke my bests practices , little tips, 
 many and many hours to try, make choice 
 and adjust to win some time… ❖ I’m happy to share with you my « little tricks »
  • 27. The media & social aspects of a security event @BIZCOM TOOLS 1/3 ❖ IPHONE / ANDROID (I use iPhone)
 + picture quality 
 + useful software for community management
 + Standard accessory (phone shell, Screen protector Etc …) ❖ Computer (I use Mac) ( Trolling topic : so closed)

  • 28. The media & social aspects of a security event @BIZCOM Desktop (tools 2/3) ❖ NOTE PAD : Make Text without Attributes :D
 - Smultron OS X
 - Notepad ++ ❖ PICASA For Pictures (Quick View / Useful export & Watermark)
 Watermark : #EVENT #DATE/YEAR #TOWN/PLACE by @PSEUDO (CC-By) / ©EVENT
 Thinks to use a renamer , for File : Upload : Flickr and Wiki commons ;)
  • 29. The media & social aspects of a security event @BIZCOM WEB SEVICE : TOOLS 3/3 ❖ IFFFT to spot : 
 Put user who speak about #pentest 2 list #pentest
 1% Will tell you : Fuck Off / or You are from NSA , 50% will be proud to be in a list :) (good ratio :D) ❖ BUFFER 2 MANAGE Automatisation …
 (My hootsuite experience was Heel, Chronophage => 1 week => Trash ) ❖ TWEETDECK (During the Event on Desktop …) ❖ TWITTER Client (During the Event on SmartPhone … Quick Swapp between account)
  • 30. The media & social aspects of a security event @BIZCOM Why Buffer is quicker ? Mac Desktop Iphone
  • 31. The media & social aspects of a security event @BIZCOM « E-TACTICS » TOOLS 3/3 ❖ Manfrotto Klyp case (Lens, torch, Tripod Mount) ❖ Useful to Capture (Lens X3 Teleobject) 
 
 
 ❖ Useful Periscope & Merkatt 2 Stream (JOBY Gorilla Pod Tipod ) RULES : USEFUL, ROBUST, LITTLE, LIGHT WEIGHT
  • 32. The media & social aspects of a security event @BIZCOM Act Friendly is the best invest ❖ Good Stuff to have 
 ( little attention make people remember you, don’t consider it’s an investment … 
 I mean give with heart, if you wait return => deception : Greater things come from somewhere else …) ❖ Candy & Chocolate (working well with women) ❖ Wines from your Area (working well with guy) ❖ Cigarette & Fire (KEEP CIGARETTE PACK for After party) 
 Smoking IS BAD , Smoking SUCKS , Smocking KILLS , DON’T START ! ❖ I mean : Little attention makes BIG Difference
  • 33. The media & social aspects of a security event @BIZCOM « Human is the refuge value »
  • 34. The media & social aspects of a security event @BIZCOM Thanks 4 Listening Q/R