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AdDuplex Windows Phone Statistics
Report – May, 2015
May 14th, 2015
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
Windows Phone Statistics Report
www.adduplex.com 2
May 14th, AdDuplex
This month see the trends for the last few months continuing to play out. The Lumia 520
continues to remain the post popular device but it still losing market share while the 630 and
535 are gaining.
We see a surprising increase in the number of devices already running Windows 10.
Plus we look at Mexico, UK, Finland, Estonia, Russia, India and Australia
Data Source
This report is based on data collected from 5,339 Windows Phone apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
May 14th, 2015 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of May 2015, more than 10,000 apps actively use AdDuplex to gain more
visibility.
www.adduplex.com 4
Super giveaway!
• All Access Pass to GDC
Europe and gamescom
conferences (€895 value)
• Up to €2,000 for travel and
accommodation expenses
• €500 pocket money
More information here.
Windows Phone Devices Worldwide
May 14th, AdDuplex
Microsoft’s Lumia 535 is the
biggest change this month
and it’s a growth of 1.5% in
worldwide market share in
the last month.
This growth has come at the
expense of the 520 which
has lost 1.5%.
Elsewhere the “Other”
category has seen continued
growth as the number and
variety of devices available
continues to grow.
www.adduplex.com 5
NOKIA Lumia 520
21.6%
NOKIA Lumia 630
10.2%
MICROSOFT Lumia 535
6.7%
NOKIA Lumia 625
6.3%
NOKIA Lumia 635
6.3%
NOKIA Lumia 530
6.1%
NOKIA Lumia 920
3.9%
NOKIA Lumia 925
3.0%
NOKIA Lumia 620
2.9%
NOKIA Lumia 720,
2.9%
Other
30.1%
Windows Phone 8 Manufacturers
May 14th, AdDuplex
A tiny (0.04%) increase for the
“Other” manufacturers and a
small (0.21%) increase for
Nokia/Microsoft are the only
positive changes.
“Other” have surpassed
Huawei now.
www.adduplex.com 6
NOKIA/Microsoft
96.75%
HTC
1.69%
SAMSUNG
0.74%
HUAWEI
0.37%
Other
0.46%
OS Versions – Worldwide
May 14th, AdDuplex
WP 8.1 grows again this
month getting ever closer to
75% of all Windows Phone
devices.
WP8.0 and 7.X have dropped
2.3% and 1% respectively.
The surprising figure is the
number of devices running
Windows 10. It’s up 1.6%
since last month.
www.adduplex.com 7
Windows Phone 8.1
74.2%
Windows Phone 8.0
16.0%
Windows Phone 7.x
7.5%
Windows 10
2.3%
Windows Phone Devices – US
May 14th, AdDuplex
A 3% increase for the Lumia
635 show the continued
popularity for this device.
A 1.4% drop both for the 521
and the 520 show the decline
in popularity of these once
dominant devices.
All other highlighted devices
see only a very tiny change
since last month.
www.adduplex.com 8
NOKIA Lumia 635
29.8%
NOKIA Lumia 521
11.8%
NOKIA Lumia 630
7.6%
NOKIA Lumia 520
7.4%
NOKIA Lumia 530
6.3%
NOKIA Lumia 920
4.4%
NOKIA Lumia 928
3.7%
NOKIA Lumia 1020
3.3%
NOKIA Lumia 1520
3.2%
NOKIA Lumia 822
2.9%
Other
19.8%
Windows Phone 8.x Operators – US
May 14th, AdDuplex
Boost Mobile see an increase
of 0.9% since last month to
leap frog over MetroPCS to
be the fifth most popular US
operator.
All others stay in the same
order with small growth for
AT&T and cricket and a small
decrease for T-Mobile and
Verizon.
The Other category has
decreased 2.1% since April.
www.adduplex.com 9
AT&T
33.8%
cricket
21.5%
T-Mobile
17.0%
Verizon
12.9%
Boost Mobile
4.3%
MetroPCS
3.3%
Other
7.3%
Windows Phone Devices – Mexico
May 14th, AdDuplex
We last looked at Mexico in
February.
Reflecting the global pattern,
the big change is that the 520
has lost 1.9% but the 530
has gained the same
amount.
Mexico has traditionally stood
out as a market with a higher
than average proportion of
devices running 7.X. This is
still the case and three such
devices are still in the top ten
but their proportion is
dropping.
www.adduplex.com 10
NOKIA Lumia 520
32.1%
NOKIA Lumia 530,
10.2%
NOKIA Lumia 630
8.6%
NOKIA Lumia 625
8.4%
NOKIA Lumia 710
7.5%
NOKIA Lumia 505
4.6%
NOKIA Lumia 610
4.0%
MICROSOFT Lumia 435
3.1%
NOKIA Lumia 635
2.9%
NOKIA Lumia 720
2.5%
Other
16.1%
Windows Phone Devices – UK
May 14th, AdDuplex
Unsurprisingly the 520 has
seen a 3.4% drop in the last
three months.
More of a surprise is that
both the Lumia 630 and
Lumia 530 have both seen
drops, of 0.8% and 0.6%
respectively.
The 535 has entered the top
ten and growth is seen for
the 930, 735 and the Other
category.
www.adduplex.com 11
NOKIA Lumia 520
16.7%
NOKIA Lumia 635
12.9%
NOKIA Lumia 630
11.4%
NOKIA Lumia 625
7.3%
NOKIA Lumia 530
6.4%
NOKIA Lumia 930
5.4%
NOKIA Lumia 735
4.7%
MICROSOFT Lumia 535
4.7%
NOKIA Lumia 1020
4.6%
NOKIA Lumia 920
4.5%
Other
21.6%
Windows Phone Devices – Finland
May 14th, AdDuplex
It’s been over a year since
we looked in depth at Finland
and in that time much has
changed.
Finland stands out from the
global trend and the other
countries we’re looking at as
it has a preponderance of
higher spec devices and
larger screens.
www.adduplex.com 12
NOKIA Lumia 920
10.4%
NOKIA Lumia 925
9.5%
NOKIA Lumia 520
8.7%
NOKIA Lumia 625
8.6%
NOKIA Lumia 930
6.7%
NOKIA Lumia 630
6.4%
NOKIA Lumia 820
6.3%
NOKIA Lumia 1020
6.2%
NOKIA Lumia 620
4.4%
NOKIA Lumia 635
4.4%
Other
28.6%
Windows Phone Devices – Spain
May 14th, AdDuplex
The order of devices in the
Spanish TOP-10 remains
pretty much unchanged, with
only Lumia 710 being phased
out slowly and Lumia 535
entering the chart.
Newer phones have gained a
bit of market share and older
ones have lost some.
www.adduplex.com 13
NOKIA Lumia 520
29.6%
NOKIA Lumia 635
16.7%
NOKIA Lumia 530
9.3%NOKIA Lumia 625
8.3%
NOKIA Lumia 925
5.1%
NOKIA Lumia 630
4.4%
NOKIA Lumia 920
2.8%
NOKIA Lumia 1320
2.5%
NOKIA Lumia 710
2.4%
MICROSOFT Lumia 535
1.9%
Other
17.0%
Windows Phone Devices – Russia
May 14th, AdDuplex
The Lumia 630 continues to
grow in Russia, up 1.7% in
the last two months.
The other big climber is the
535 which has increased in
share by 1.3% and climbed
from fifth to third position.
www.adduplex.com 14
NOKIA Lumia 630
16.5%
NOKIA Lumia 520,
11.2%
MICROSOFT Lumia 535
6.4%
NOKIA Lumia 625
5.7%
NOKIA Lumia 920
5.1%
NOKIA Lumia 720
4.4%NOKIA Lumia 925
3.5%
NOKIA Lumia 530
3.5%
NOKIA Lumia 1020
3.3%
NOKIA Lumia 820
3.2%
Other
37.0%
Windows Phone Devices – India
May 14th, AdDuplex
The Lumia 535 has
overtaken the 520 this month
to become the most popular
device in India. This is mostly
due to the 520 losing 2%
share since April.
There are no other changes
to the order of the rest of the
top ten. But the Other group
has grown by 2.1% in the last
month though.
www.adduplex.com 15
MICROSOFT Lumia 535
20.9%
NOKIA Lumia 520,
19.8%
NOKIA Lumia 730
7.8%
NOKIA Lumia 630
6.7%
NOKIA Lumia 625
6.4%
NOKIA Lumia 720
5.5%
NOKIA Lumia 525
3.9%
NOKIA Lumia 530
3.5%
NOKIA Lumia 620
3.4%
NOKIA Lumia 1320
2.8%
Other
19.3%
Windows Phone Devices – Australia
May 14th, AdDuplex
Australia has a breakdown of
devices that is again different
from all other countries we’ve
looked at.
The Lumia 520 has lost
almost half of it’s market
share in the last six months
with the 530 growing by
almost the same amount
(11.8%).
The 1020, in seventh place
and with over 5% market
share, is a surprise entry as it
wasn’t in the top ten at the
end of last year.
The “Other” group has also
seen a growth of 2.5%
www.adduplex.com 16
NOKIA Lumia 530
15.3%
NOKIA Lumia 520
12.9%
NOKIA Lumia 930
11.3%
NOKIA Lumia 625
7.9%
NOKIA Lumia 920
6.9%
NOKIA Lumia 630
6.6%
NOKIA Lumia 1020
5.1%
NOKIA Lumia 925
4.4%
NOKIA Lumia 1320
4.2%
NOKIA Lumia 635
3.9% Other
21.4%
www.adduplex.com 17
In this book you’ll find all basic
terms used in mobile advertising
industry. And we answer the
question of why you should
definitely consider advertising as a
monetization model for your mobile
app or game.
Download free PDF version here.
AdDuplex
CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND
WINDOWS STORE APPS
CONNECT WITH US
facebook.com/adduplex
@adduplex
www.adduplex.com
copyright © 2015

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Windows Phone device statistics for May, 2015

  • 1. AdDuplex Windows Phone Statistics Report – May, 2015 May 14th, 2015 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
  • 2. Windows Phone Statistics Report www.adduplex.com 2 May 14th, AdDuplex This month see the trends for the last few months continuing to play out. The Lumia 520 continues to remain the post popular device but it still losing market share while the 630 and 535 are gaining. We see a surprising increase in the number of devices already running Windows 10. Plus we look at Mexico, UK, Finland, Estonia, Russia, India and Australia
  • 3. Data Source This report is based on data collected from 5,339 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of May 14th, 2015 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of May 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.
  • 4. www.adduplex.com 4 Super giveaway! • All Access Pass to GDC Europe and gamescom conferences (€895 value) • Up to €2,000 for travel and accommodation expenses • €500 pocket money More information here.
  • 5. Windows Phone Devices Worldwide May 14th, AdDuplex Microsoft’s Lumia 535 is the biggest change this month and it’s a growth of 1.5% in worldwide market share in the last month. This growth has come at the expense of the 520 which has lost 1.5%. Elsewhere the “Other” category has seen continued growth as the number and variety of devices available continues to grow. www.adduplex.com 5 NOKIA Lumia 520 21.6% NOKIA Lumia 630 10.2% MICROSOFT Lumia 535 6.7% NOKIA Lumia 625 6.3% NOKIA Lumia 635 6.3% NOKIA Lumia 530 6.1% NOKIA Lumia 920 3.9% NOKIA Lumia 925 3.0% NOKIA Lumia 620 2.9% NOKIA Lumia 720, 2.9% Other 30.1%
  • 6. Windows Phone 8 Manufacturers May 14th, AdDuplex A tiny (0.04%) increase for the “Other” manufacturers and a small (0.21%) increase for Nokia/Microsoft are the only positive changes. “Other” have surpassed Huawei now. www.adduplex.com 6 NOKIA/Microsoft 96.75% HTC 1.69% SAMSUNG 0.74% HUAWEI 0.37% Other 0.46%
  • 7. OS Versions – Worldwide May 14th, AdDuplex WP 8.1 grows again this month getting ever closer to 75% of all Windows Phone devices. WP8.0 and 7.X have dropped 2.3% and 1% respectively. The surprising figure is the number of devices running Windows 10. It’s up 1.6% since last month. www.adduplex.com 7 Windows Phone 8.1 74.2% Windows Phone 8.0 16.0% Windows Phone 7.x 7.5% Windows 10 2.3%
  • 8. Windows Phone Devices – US May 14th, AdDuplex A 3% increase for the Lumia 635 show the continued popularity for this device. A 1.4% drop both for the 521 and the 520 show the decline in popularity of these once dominant devices. All other highlighted devices see only a very tiny change since last month. www.adduplex.com 8 NOKIA Lumia 635 29.8% NOKIA Lumia 521 11.8% NOKIA Lumia 630 7.6% NOKIA Lumia 520 7.4% NOKIA Lumia 530 6.3% NOKIA Lumia 920 4.4% NOKIA Lumia 928 3.7% NOKIA Lumia 1020 3.3% NOKIA Lumia 1520 3.2% NOKIA Lumia 822 2.9% Other 19.8%
  • 9. Windows Phone 8.x Operators – US May 14th, AdDuplex Boost Mobile see an increase of 0.9% since last month to leap frog over MetroPCS to be the fifth most popular US operator. All others stay in the same order with small growth for AT&T and cricket and a small decrease for T-Mobile and Verizon. The Other category has decreased 2.1% since April. www.adduplex.com 9 AT&T 33.8% cricket 21.5% T-Mobile 17.0% Verizon 12.9% Boost Mobile 4.3% MetroPCS 3.3% Other 7.3%
  • 10. Windows Phone Devices – Mexico May 14th, AdDuplex We last looked at Mexico in February. Reflecting the global pattern, the big change is that the 520 has lost 1.9% but the 530 has gained the same amount. Mexico has traditionally stood out as a market with a higher than average proportion of devices running 7.X. This is still the case and three such devices are still in the top ten but their proportion is dropping. www.adduplex.com 10 NOKIA Lumia 520 32.1% NOKIA Lumia 530, 10.2% NOKIA Lumia 630 8.6% NOKIA Lumia 625 8.4% NOKIA Lumia 710 7.5% NOKIA Lumia 505 4.6% NOKIA Lumia 610 4.0% MICROSOFT Lumia 435 3.1% NOKIA Lumia 635 2.9% NOKIA Lumia 720 2.5% Other 16.1%
  • 11. Windows Phone Devices – UK May 14th, AdDuplex Unsurprisingly the 520 has seen a 3.4% drop in the last three months. More of a surprise is that both the Lumia 630 and Lumia 530 have both seen drops, of 0.8% and 0.6% respectively. The 535 has entered the top ten and growth is seen for the 930, 735 and the Other category. www.adduplex.com 11 NOKIA Lumia 520 16.7% NOKIA Lumia 635 12.9% NOKIA Lumia 630 11.4% NOKIA Lumia 625 7.3% NOKIA Lumia 530 6.4% NOKIA Lumia 930 5.4% NOKIA Lumia 735 4.7% MICROSOFT Lumia 535 4.7% NOKIA Lumia 1020 4.6% NOKIA Lumia 920 4.5% Other 21.6%
  • 12. Windows Phone Devices – Finland May 14th, AdDuplex It’s been over a year since we looked in depth at Finland and in that time much has changed. Finland stands out from the global trend and the other countries we’re looking at as it has a preponderance of higher spec devices and larger screens. www.adduplex.com 12 NOKIA Lumia 920 10.4% NOKIA Lumia 925 9.5% NOKIA Lumia 520 8.7% NOKIA Lumia 625 8.6% NOKIA Lumia 930 6.7% NOKIA Lumia 630 6.4% NOKIA Lumia 820 6.3% NOKIA Lumia 1020 6.2% NOKIA Lumia 620 4.4% NOKIA Lumia 635 4.4% Other 28.6%
  • 13. Windows Phone Devices – Spain May 14th, AdDuplex The order of devices in the Spanish TOP-10 remains pretty much unchanged, with only Lumia 710 being phased out slowly and Lumia 535 entering the chart. Newer phones have gained a bit of market share and older ones have lost some. www.adduplex.com 13 NOKIA Lumia 520 29.6% NOKIA Lumia 635 16.7% NOKIA Lumia 530 9.3%NOKIA Lumia 625 8.3% NOKIA Lumia 925 5.1% NOKIA Lumia 630 4.4% NOKIA Lumia 920 2.8% NOKIA Lumia 1320 2.5% NOKIA Lumia 710 2.4% MICROSOFT Lumia 535 1.9% Other 17.0%
  • 14. Windows Phone Devices – Russia May 14th, AdDuplex The Lumia 630 continues to grow in Russia, up 1.7% in the last two months. The other big climber is the 535 which has increased in share by 1.3% and climbed from fifth to third position. www.adduplex.com 14 NOKIA Lumia 630 16.5% NOKIA Lumia 520, 11.2% MICROSOFT Lumia 535 6.4% NOKIA Lumia 625 5.7% NOKIA Lumia 920 5.1% NOKIA Lumia 720 4.4%NOKIA Lumia 925 3.5% NOKIA Lumia 530 3.5% NOKIA Lumia 1020 3.3% NOKIA Lumia 820 3.2% Other 37.0%
  • 15. Windows Phone Devices – India May 14th, AdDuplex The Lumia 535 has overtaken the 520 this month to become the most popular device in India. This is mostly due to the 520 losing 2% share since April. There are no other changes to the order of the rest of the top ten. But the Other group has grown by 2.1% in the last month though. www.adduplex.com 15 MICROSOFT Lumia 535 20.9% NOKIA Lumia 520, 19.8% NOKIA Lumia 730 7.8% NOKIA Lumia 630 6.7% NOKIA Lumia 625 6.4% NOKIA Lumia 720 5.5% NOKIA Lumia 525 3.9% NOKIA Lumia 530 3.5% NOKIA Lumia 620 3.4% NOKIA Lumia 1320 2.8% Other 19.3%
  • 16. Windows Phone Devices – Australia May 14th, AdDuplex Australia has a breakdown of devices that is again different from all other countries we’ve looked at. The Lumia 520 has lost almost half of it’s market share in the last six months with the 530 growing by almost the same amount (11.8%). The 1020, in seventh place and with over 5% market share, is a surprise entry as it wasn’t in the top ten at the end of last year. The “Other” group has also seen a growth of 2.5% www.adduplex.com 16 NOKIA Lumia 530 15.3% NOKIA Lumia 520 12.9% NOKIA Lumia 930 11.3% NOKIA Lumia 625 7.9% NOKIA Lumia 920 6.9% NOKIA Lumia 630 6.6% NOKIA Lumia 1020 5.1% NOKIA Lumia 925 4.4% NOKIA Lumia 1320 4.2% NOKIA Lumia 635 3.9% Other 21.4%
  • 17. www.adduplex.com 17 In this book you’ll find all basic terms used in mobile advertising industry. And we answer the question of why you should definitely consider advertising as a monetization model for your mobile app or game. Download free PDF version here.
  • 18. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2015