SlideShare a Scribd company logo
1 of 15
Will you marry me?
Will you marry me?
Probably not something you want to hear on your first date.
Just like nobody wants to hear a sales pitch right off the bat. It’s the relationship that warms up a prospect and that builds
trust in you and your company.
In the book Ultimate Sales Machine, Chet Holmes found that for a lot of his companies, it took 12 attempts on average
before a sales person could break through to a prospect.
This isn’t just a social media thing. It’s sales 101.
Just sending one message on LinkedIn is not going to get the job done. Maybe you’ll get a few nibbles, but to create
sustainable success, you have to design a campaign so you stay in front of your BEST prospects over time.
Building a relationship cannot be underestimated, and today we wanted to focus on that very first impression on LinkedIn –
the connection request. This is the first touchpoint that sets the tone and opens the door for a business relationship.
www.linkedselling.com
A Connection Request Is Your First Impression
A Connection Request Is Your First Impression
Like a first impression, you want to put you best foot forward, you want to find commonalities, and you want to
stand out.
And it’s pretty easy to do because here’s how most people use LinkedIn:
They find somebody they want to be in touch with (many times just a random connection) and send a blank
connection request. Hoping they’ll get a new connection.
And… that’s why most people don’t get the results they’re looking for. These connection requests look exactly
like everyone else’s.
www.linkedselling.com
Quit Making This Common LinkedIn Mistake
You've probably received a connection request like this one in your email inbox:
www.linkedselling.com
When you don’t fill in a personalized message, LinkedIn auto-populates one for you.
That’s where “Hi [Name], I’d like to join your LinkedIn network” comes from.
When people see that, the only thing people hear from you is that you’d like to join their network… just like
everybody else.
The reality is, doing this tells people you don't care that much, you're just firing off connection requests, and
you don’t separate yourself from the crowd, so people tend to pass over you.
The other place people will see your connection request is on LinkedIn itself when you click on “My Network”
and you see a list of all the invitations people have sent you.
www.linkedselling.com
Without a personalized message, you look like this…
www.linkedselling.com
The problem is that if you’re trying to connect with someone who gets a lot of requests, it’s too easy
for them to pass over you because you just become one name and face in a long list – a bunch of
these stacked on top of each other.
Whereas if you include a message with it, you’re
automatically differentiated because LinkedIn
includes your message within the list, giving your
profile more space, giving you more personality,
and giving your prospect a reason to accept your
connection request.
Now you look like this…
www.linkedselling.com
Stand Out:
How to Personalize your
LinkedIn Connection Request
We always recommend going the extra mile with personalization, because you get better results
If you include a personalized message, letting the
person know why you think the two of you would
benefit from being connected, the response rate will
go through the roof.
So even though these are cold prospects who don’t
know you, we often see for our client campaigns
that more than half will usually accept that
connection request from you. And just like that, you
now have a database of strong potential clients to
start working through the rest of your lead
generation system.
And the best part is this can be a fairly short, simple
message. Because just by including a note at all –
you’re showing that you’ve gone an extra step.
www.linkedselling.com
So when you go to someone’s profile and you click the
“CONNECT” button, this will pop up:
Always click “Add a note.”
Your personalized note doesn't have to be a work of art.
It doesn't even have to be that specific to the person.
It could be something as simple as:
“Hey, I came across your profile here on LinkedIn and I
thought we might benefit from being connected.”
www.linkedselling.com
Or maybe you mention a shared group you both belong to on
LinkedIn.
There are a lot of ways to go about it, but this example is our gold
standard when building a large database of high-ticket prospects
for our clients.
Clicking “Send now” and automatically sending the default
message is probably the biggest rookie mistake. In my experience,
sending a personalized connection request can DOUBLE or
TRIPLE your results- which is huge!
Remember, these are people who don't even know who you are;
they are cold prospects. LinkedIn users already have the mindset
of wanting to connect with other business people… you just have
to give them a decent reason to accept your connect request.
Here are some additional tips if you want to take your connection requests to the next-level:
1. Include their first name.
2. Mention a mutual connection (if possible).
3. Mention something that you have in common.
4. Mention something on their profile that you noticed or admire.
5. Keep it short and sweet!
www.linkedselling.com
What This Means For You And Your Business
If you can get a 50% acceptance rate from cold prospects (assuming you’re targeting your ideal prospects), this means
that you can have a never-ending supply of new prospects that you can work through the rest of our systems, to turn these
CONNECTIONS into SALES CALLS AND MEETINGS and then a percentage of them into CLIENTS.
If you’d like to learn more about our systems to build the relationships that turn connections into clients, check out our
latest LinkedIn training…

More Related Content

Recently uploaded

NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesDemandbase
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfShawnNewman13
 
Top 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's DayTop 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's Daydisenylurial
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...DIGGIT
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampanginfoobataborsi24
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruaninfoobataborsi24
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityTony Robert
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Valters Lauzums
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 
SocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationSocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationnoufiraahmd
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyainfoobataborsi24
 
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGJUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGramboxxx369
 
Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024experienceprosarah
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptxThe Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptxelizabethella096
 
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Spesialis Kandungan Resmi BPOM
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfDIGGIT
 
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptxsnlnkd92
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessLean Summits
 

Recently uploaded (20)

NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
 
Top 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's DayTop 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's Day
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
SocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationSocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundation
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGJUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
 
Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptxThe Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
 
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 

Featured

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Why you should always send a personalized LinkedIn connection request

  • 1.
  • 3. Will you marry me? Probably not something you want to hear on your first date. Just like nobody wants to hear a sales pitch right off the bat. It’s the relationship that warms up a prospect and that builds trust in you and your company. In the book Ultimate Sales Machine, Chet Holmes found that for a lot of his companies, it took 12 attempts on average before a sales person could break through to a prospect. This isn’t just a social media thing. It’s sales 101. Just sending one message on LinkedIn is not going to get the job done. Maybe you’ll get a few nibbles, but to create sustainable success, you have to design a campaign so you stay in front of your BEST prospects over time. Building a relationship cannot be underestimated, and today we wanted to focus on that very first impression on LinkedIn – the connection request. This is the first touchpoint that sets the tone and opens the door for a business relationship. www.linkedselling.com
  • 4. A Connection Request Is Your First Impression
  • 5. A Connection Request Is Your First Impression Like a first impression, you want to put you best foot forward, you want to find commonalities, and you want to stand out. And it’s pretty easy to do because here’s how most people use LinkedIn: They find somebody they want to be in touch with (many times just a random connection) and send a blank connection request. Hoping they’ll get a new connection. And… that’s why most people don’t get the results they’re looking for. These connection requests look exactly like everyone else’s. www.linkedselling.com
  • 6. Quit Making This Common LinkedIn Mistake
  • 7. You've probably received a connection request like this one in your email inbox: www.linkedselling.com
  • 8. When you don’t fill in a personalized message, LinkedIn auto-populates one for you. That’s where “Hi [Name], I’d like to join your LinkedIn network” comes from. When people see that, the only thing people hear from you is that you’d like to join their network… just like everybody else. The reality is, doing this tells people you don't care that much, you're just firing off connection requests, and you don’t separate yourself from the crowd, so people tend to pass over you. The other place people will see your connection request is on LinkedIn itself when you click on “My Network” and you see a list of all the invitations people have sent you. www.linkedselling.com
  • 9. Without a personalized message, you look like this… www.linkedselling.com The problem is that if you’re trying to connect with someone who gets a lot of requests, it’s too easy for them to pass over you because you just become one name and face in a long list – a bunch of these stacked on top of each other.
  • 10. Whereas if you include a message with it, you’re automatically differentiated because LinkedIn includes your message within the list, giving your profile more space, giving you more personality, and giving your prospect a reason to accept your connection request. Now you look like this… www.linkedselling.com
  • 11. Stand Out: How to Personalize your LinkedIn Connection Request
  • 12. We always recommend going the extra mile with personalization, because you get better results If you include a personalized message, letting the person know why you think the two of you would benefit from being connected, the response rate will go through the roof. So even though these are cold prospects who don’t know you, we often see for our client campaigns that more than half will usually accept that connection request from you. And just like that, you now have a database of strong potential clients to start working through the rest of your lead generation system. And the best part is this can be a fairly short, simple message. Because just by including a note at all – you’re showing that you’ve gone an extra step. www.linkedselling.com So when you go to someone’s profile and you click the “CONNECT” button, this will pop up: Always click “Add a note.”
  • 13. Your personalized note doesn't have to be a work of art. It doesn't even have to be that specific to the person. It could be something as simple as: “Hey, I came across your profile here on LinkedIn and I thought we might benefit from being connected.” www.linkedselling.com Or maybe you mention a shared group you both belong to on LinkedIn. There are a lot of ways to go about it, but this example is our gold standard when building a large database of high-ticket prospects for our clients. Clicking “Send now” and automatically sending the default message is probably the biggest rookie mistake. In my experience, sending a personalized connection request can DOUBLE or TRIPLE your results- which is huge! Remember, these are people who don't even know who you are; they are cold prospects. LinkedIn users already have the mindset of wanting to connect with other business people… you just have to give them a decent reason to accept your connect request.
  • 14. Here are some additional tips if you want to take your connection requests to the next-level: 1. Include their first name. 2. Mention a mutual connection (if possible). 3. Mention something that you have in common. 4. Mention something on their profile that you noticed or admire. 5. Keep it short and sweet! www.linkedselling.com
  • 15. What This Means For You And Your Business If you can get a 50% acceptance rate from cold prospects (assuming you’re targeting your ideal prospects), this means that you can have a never-ending supply of new prospects that you can work through the rest of our systems, to turn these CONNECTIONS into SALES CALLS AND MEETINGS and then a percentage of them into CLIENTS. If you’d like to learn more about our systems to build the relationships that turn connections into clients, check out our latest LinkedIn training…