Developer Relations teams focus on three key areas: 1) improving the developer experience through SDKs, documentation, demo apps and support, 2) building a developer community through events, conferences and an online community, and 3) collecting feedback across multiple channels to understand developers and improve the API. Having a DevRel team leads to a happier developer community, easier onboarding, more successful customers, and making the API a leader in its market.

1. Why you need a Developer
Relations team for your API
Anna Tsolakou

2. Market Today
2
Many quality
APIs per industry
Many more
expectations How to succeed?

3. What is a Developer Relations Team
3
You’ve heard about A lot of debate Truth is it’s all DevRel
Diverse team

4. The DevRel team is all about
4
Understanding
developers
Filling the gap
API <> developers
Wearing
different hats

5. Why DevRel team
5
Developer experience
Developer community
Feedback process
1
2
3

6. 1. Developer Experience

7. SDKs
7
Developers expect What are software development kits
(SDKs)

8. SDKs
8

9. Documentation & Guides
9
Documentation #Your customers
Wide variety of
experience and
industry knowledge
Guides

10. Since DevRel started growing
10

11. Demo apps
11
WHY HOW FOR WHO

12. Demo apps built
12
safe hotel
attractions & tours a good deal?

13. Technical & functional
DevRel expertise in APIs and
industry
Feedback source
Collecting market trends
Customer ideas &
struggles
Multiple channels
Not only support email, but
GitHub, Twitter,
Stack Overflow +
13
Customer
Support
API health monitoring
Identify bugs before users

14. 2. Developer Community

15. Hackathons
Awareness
Diverse user profiles
Great source of feedback
Conferences & meetups
Knowledge sharing
Leads to networking and
feedback collection
Online developer
community
Single place for all users
Support & networking
Embrace Open-source
Demos & SDKs
Developers love using and
contributing to OS
Builds trust
15
Engage with the
community
Online
Online
Online
Offline Offline

16. The last two years
16
Conferences
& Events
Talks
delivered
Hackathons Audience
reached
2019
2020

17. Online Developer Community
Activities
Since the 1st week
17

18. 3. Feedback

19. Customer support
channels
Emails, Twitter, GitHub,
Stackoverflow, Linkedin
Events
Hackathons, Conferences,
Local meetups
Survey
Scheduled calls
For specific feedback
Online developer
community
19
Collect
Feedback

20. Share Feedback
20

21. Feedback implemented examples

22. We talked about
SDKs
Docs & guides
Demo apps
Customer
support
Hackathons
& events
Online dev
community
Collect
& share
22
Developer Experience Feedback
Developer Community

23. Happy community
Developers who love your
product and talk about it
Reduce onboarding
Successful customers
Their success is your success
Big player in the
market
23
Payoff based on
our experience

24. 24
Thank you