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SLIDESHARE.NET/IRISHWONDER
WHY WE ALL SHOULD STOP
IGNORING BING
JULIA LOGAN // IrishWonder’s SEO Consulting //
@IRISHWONDER
DISCLAIMER:
THIS TALK IS TOTALLY NOT SPONSORED BY
Why We Should Stop Ignoring Bing
0.00%
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Google
bing
Yahoo!
Baidu
Worldwide desktop market share
of leading search engines
Bing search market
share by country
(Aug 2017)
Bing Market Share - UK
Distribution of Bing audiences by income
(US, March 2018)
Why We Should Stop Ignoring Bing
2000
2004
2008
2011
TODAY
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
Jan'10
Apr'10
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Oct'10
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bing
Yahoo!
Why We Should Stop Ignoring Bing
Search results from “variety of partners,
including Oath (formerly Yahoo) and Bing”
VOICE SEARCH
(since 2017)
IMAGE SEARCH
Why We Should Stop Ignoring Bing
WHAT ELSE IS POWERED BY
USER EXPERIENCE
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
PREFER
BING
PREFER
GOOGLE
DRAW
UK 50% 35% 15%
DE 47% 38% 15%
FR 43% 42% 15%
“BLIND TASTE” TESTS
Google
Knowledge
Graph
vs Bing
Snapshot
Pane
https://www.webfx.com/data/google-vs-bing/
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
FOR THE SPEED
OBSESSED
FOR SEOS AND SITE OWNERS
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Why We Should Stop Ignoring Bing
Questions?
Feel free to get in touch!
• info@irishwonder.com
• Twitter: @irishwonder
• Slideshare (for this and other decks):
http://www.slideshare.net/irishwonder/
• LinkedIn: linkedin.com/in/irishwonder
• Blogs:
http://www.irishwonder.com/blog/ - general SEO
http://www.irishwonder.syndk8.co.uk/ - darker
areas

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