SlideShare a Scribd company logo
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
WHY PEOPLE HATE YOUR WEBSITE
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
COMMON MISTAKES
• Design
• Content
• Conversion
• Search
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN - BAD FIRST IMPRESSION
• Irritating Flash Animation,
• Rotating Banners
• Autoplay, Videos and Audio Tracks
• Slow Loading Pictures
• Too Much, Too Much, Too Much
• Unreadable Text on Dark Backgrounds
• Outdated Designs
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN - PROSPECTS GET LOST
• Confusing Navigation
• Assuming Everyone Thinks the Same
• Hard to Find Information
• Incomplete Contact Information
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN – DOESN’T LOOK GOOD EVERYWHERE
• Failed to Use Responsive Design
– Monitors come in all shapes and sizes
– Mobile, Mobile, Mobile
• Mobile Sites vs Responsive Design
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: IT’S WHAT’S ON THE INSIDE
• “You” centered content
• No resources
• Impersonal content
• Stale content
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: SHOWING OFF
• Technical jargon
• Graduate level text
• Long answers when a short one will suffice
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: POOR USE OF MEDIA
• Irrelevant or overused images
• Unlawful use of images
• No mulitmedia
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: YOU DON’T CARE
• Grammar and Spelling
• Broken Links
• Nothing new
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
SEARCH: IF YOU BUILD IT.
• Too Many Key Words
• Irrelevant Tags or Key Words
• Repetitive Page Titles and Meta Tags
• No Page Titles, Slugs or Headers
• Inconsistent Citations
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
SEARCH: MORE TURN OFFS
• Frame structure
• Old content
• Unlabeled pictures
• Duplicate content
• Thin content
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONVERSION: ARE YOU FRIENDLY?
• Nothing for Visitors to Do
• No Clear Calls to Action
• No Acknowledgement of Different Learning
Styles
• No Way to Share
• No Response
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONVERSION: COMING ON TOO STRONG
• Asking Too Much
• Inappropriate Social Media Integration
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
MEASURE SUCCESS: TRAFFIC METRICS
• Evaluate Traffic Sources
• Focus on Relevant Key Words
• Examine Bounce Rates
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
MEASURE SUCCESS: MORE THAN TRAFFIC
• Evaluate Conversion
• Track Inquiries and Sales
• Watch Your Search Rankings
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
TAKE CONTROL: IT IS YOUR WEB SITE
• Own your domain
• Know hosting passwords
• Plan for updates
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
LORRAINE BALL
@roundpeg | @lorraineball | www.facebook.com/roundpegIndy

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Why people hate your website

  • 1. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved WHY PEOPLE HATE YOUR WEBSITE
  • 2. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved COMMON MISTAKES • Design • Content • Conversion • Search
  • 3. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN - BAD FIRST IMPRESSION • Irritating Flash Animation, • Rotating Banners • Autoplay, Videos and Audio Tracks • Slow Loading Pictures • Too Much, Too Much, Too Much • Unreadable Text on Dark Backgrounds • Outdated Designs
  • 4. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN - PROSPECTS GET LOST • Confusing Navigation • Assuming Everyone Thinks the Same • Hard to Find Information • Incomplete Contact Information
  • 5. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN – DOESN’T LOOK GOOD EVERYWHERE • Failed to Use Responsive Design – Monitors come in all shapes and sizes – Mobile, Mobile, Mobile • Mobile Sites vs Responsive Design
  • 6. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: IT’S WHAT’S ON THE INSIDE • “You” centered content • No resources • Impersonal content • Stale content
  • 7. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: SHOWING OFF • Technical jargon • Graduate level text • Long answers when a short one will suffice
  • 8. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: POOR USE OF MEDIA • Irrelevant or overused images • Unlawful use of images • No mulitmedia
  • 9. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: YOU DON’T CARE • Grammar and Spelling • Broken Links • Nothing new
  • 10. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved SEARCH: IF YOU BUILD IT. • Too Many Key Words • Irrelevant Tags or Key Words • Repetitive Page Titles and Meta Tags • No Page Titles, Slugs or Headers • Inconsistent Citations
  • 11. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved SEARCH: MORE TURN OFFS • Frame structure • Old content • Unlabeled pictures • Duplicate content • Thin content
  • 12. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONVERSION: ARE YOU FRIENDLY? • Nothing for Visitors to Do • No Clear Calls to Action • No Acknowledgement of Different Learning Styles • No Way to Share • No Response
  • 13. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONVERSION: COMING ON TOO STRONG • Asking Too Much • Inappropriate Social Media Integration
  • 14. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved MEASURE SUCCESS: TRAFFIC METRICS • Evaluate Traffic Sources • Focus on Relevant Key Words • Examine Bounce Rates
  • 15. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved MEASURE SUCCESS: MORE THAN TRAFFIC • Evaluate Conversion • Track Inquiries and Sales • Watch Your Search Rankings
  • 16. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved TAKE CONTROL: IT IS YOUR WEB SITE • Own your domain • Know hosting passwords • Plan for updates
  • 17. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved LORRAINE BALL @roundpeg | @lorraineball | www.facebook.com/roundpegIndy