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To request a quote, call 800.939.5938 x1 or visit marketing-mojo.com/sales.
@2014, All information in this document is the property of Marketing Mojo.
WHO USES
A guide to the demographics of the leading
social network for business
There are over 270 million LinkedIn members
worldwide and over 100 million in the United States
alone. While your company may have a presence on
LinkedIn, you may not be taking full advantage of
the tools it has available for you to reach this vast
audience of business professionals.
As a B2B demand generation tool, LinkedIn
Advertising allows you to target with almost
laser accuracy the best possible audience for
your products or services. Here is a demographic
snapshot of what this audience looks like.*
*US statistics gathered using the LinkedIn Advertising targeting tool.
67% of LinkedIn members are between the ages of 25 to 54,
and the largest age group is 35-54.
AGE
21%
31%
36%
12%
18-24
25-34
35-54
55+
48% of LinkedIn members are in a decision-making role.
SENIORITY
48%
Decision
Maker
24%
Senior
9%
Owner 1%
Partner
4%
CXO
4%
VP
6%
Director
***Source: Digital Activities of US Internet Users, by Frequency, May 2013 - The Buntin Group and Survey Sampling International
LinkedIn members are relatively engaged, with 88%
checking LinkedIn at least once a week.***
ENGAGEMENT
11%
Once to several times a month
48%
At least once a day
40%
Once to several times a week
1%
Once every 2-3 months
?
Over half of LinkedIn members are male.
GENDER
44%
56%
Female Male
INDUSTRY
Finance and Medical are the two largest industries on LinkedIn.
.5%
4%
5%
8%
6%
10%
12%
5%10%
2%
8%
3%
12%
3%
6% 3%3%
Agriculture
Arts
Construction
Consumer Goods
Corporate
Educational
Finance
Government
High Tech
Legal
Manufacturing
Media
Medical
Non-profit
Recreational
Services
Transportation
1
2
3
4
5
JOB FUNCTION
Top 5 job functions:
1 2 3 4 5
HEALTHCARE SERVICESEDUCATIONOPERATIONS SALESENTREPRENEURSHIP
Over 75% of LinkedIn members work at companies with more than 1000 employees.
COMPANY SIZE
MyselfOnly**
1-10employees**
11-50
employees
51-200employees
5001-10,000
201-500
employees
501-1000
employees
1001-5000
employees
10,001+
47%
10%
20%
7%
3%
7%
7%
**0.6%
Top 5 industries
11%
9%
9%
7%
6%
In addition, there are over 200 million LinkedIn Groups...
...and LinkedIn members join an average of 7 Groups.

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Who Uses LinkedIn? A Guide to the Demographics of the Leading Social Network for Business

  • 1. To request a quote, call 800.939.5938 x1 or visit marketing-mojo.com/sales. @2014, All information in this document is the property of Marketing Mojo. WHO USES A guide to the demographics of the leading social network for business There are over 270 million LinkedIn members worldwide and over 100 million in the United States alone. While your company may have a presence on LinkedIn, you may not be taking full advantage of the tools it has available for you to reach this vast audience of business professionals. As a B2B demand generation tool, LinkedIn Advertising allows you to target with almost laser accuracy the best possible audience for your products or services. Here is a demographic snapshot of what this audience looks like.* *US statistics gathered using the LinkedIn Advertising targeting tool. 67% of LinkedIn members are between the ages of 25 to 54, and the largest age group is 35-54. AGE 21% 31% 36% 12% 18-24 25-34 35-54 55+ 48% of LinkedIn members are in a decision-making role. SENIORITY 48% Decision Maker 24% Senior 9% Owner 1% Partner 4% CXO 4% VP 6% Director ***Source: Digital Activities of US Internet Users, by Frequency, May 2013 - The Buntin Group and Survey Sampling International LinkedIn members are relatively engaged, with 88% checking LinkedIn at least once a week.*** ENGAGEMENT 11% Once to several times a month 48% At least once a day 40% Once to several times a week 1% Once every 2-3 months ? Over half of LinkedIn members are male. GENDER 44% 56% Female Male INDUSTRY Finance and Medical are the two largest industries on LinkedIn. .5% 4% 5% 8% 6% 10% 12% 5%10% 2% 8% 3% 12% 3% 6% 3%3% Agriculture Arts Construction Consumer Goods Corporate Educational Finance Government High Tech Legal Manufacturing Media Medical Non-profit Recreational Services Transportation 1 2 3 4 5 JOB FUNCTION Top 5 job functions: 1 2 3 4 5 HEALTHCARE SERVICESEDUCATIONOPERATIONS SALESENTREPRENEURSHIP Over 75% of LinkedIn members work at companies with more than 1000 employees. COMPANY SIZE MyselfOnly** 1-10employees** 11-50 employees 51-200employees 5001-10,000 201-500 employees 501-1000 employees 1001-5000 employees 10,001+ 47% 10% 20% 7% 3% 7% 7% **0.6% Top 5 industries 11% 9% 9% 7% 6% In addition, there are over 200 million LinkedIn Groups... ...and LinkedIn members join an average of 7 Groups.