The White Revolution in India, initiated in 1970, successfully organized smallholder dairy farms and increased milk production, making India the world's leading milk producer. Despite improvements in productivity and marketing infrastructure, many farmers still use traditional practices, and issues like disease control and informal sector handling persist. Future dairy development needs to address food safety, animal welfare, and systemic challenges to sustain growth and enhance the dairy economy.

1. The White Revolution in India
The end or a new beginning?
Ram Deka1,2, Johanna Lindahl1,2 , Tom Randolph1, Delia Grace1
1International Livestock Research Institute
2Swedish University of Agricultural Sciences
Milk production and consumption in India
The White Revolution in India started in 1970 with the organising ofsmallholder dairy farms under
a three tier co-operative system for organised production, procurement, processing and marketing
of milk. It was implemented in three phases: 1970-81, 1981-85 and 1985-2000.
It was enormously succesful in the major cattle belt areas of India, mainly in the north and west.
Per capita availability of milk increased from 130 gm/day in 1950-51 to 299 gm/day in 2012-13
India became the leading milk producing country in the world with total production of 132 million
tonnes in 2012-13.
Pictures
The way forward
•The White Revolution indubitably made a great contribution to Indian dairy industry but many more things are to do….
•A ‘third way’ of dairy development driven by demand and value chain evolution with system approach may be an answer.
•Any such new initiative needs to focus more on food-borne and zoonotic diseases originating from dairy animals.
•With emerging market opportunities diagnosis, treatment and control of trans-boundary diseases need bigger investment and resources.
•Better farm hygiene and environmental health are critical for sustainable growth and well being of men and animals.
•Animal welfare , feed and nutrition of dairy animal should be adequately addressed.
•Gender mainstreaming and health care of women of farming families are to be given special consideration.
The situation today
•The White revolution has increased milk productivity and the processing infrastructure but not transformed the farming system.
•Still many smallholder dairy producers are managing their farms with traditional knowledge and practices.
•Prevalence of infectious and contagious diseases is still high and reproductive health of dairy animal is poor.
•Vaccination and other disease control programmes are sporadic in nature, and antibiotic use is unregulated.
•About 80% of total marketed milk is still handled by informal dairy sector without much knowledge and capacity- posing risk to human health.
•ILRI’s research in Assam, north east India suggest that cooperative system is not equally effective in each and every regions/ places.
•Bacteriological quality and antibiotic residue of marketed milk is not acceptable.
Ram Pratim Deka
R.deka@cgiar.org ● Box 30709 Nairobi Kenya ● +254 20 422 3000
Guwahati, India● ilri.org
This project was funded by IFAD
This document is licensed for use under a Creative Commons Attribution –Non commercial-Share Alike 3.0
Unported License June 2012
June 2012
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Milk production in IndiaPer capita availability in India